Segments Analytics by Tresl vs SupaEasy: AI Functions creatorfor Shopify (2026)
Segments Analytics by Tresl and SupaEasy: AI Functions creator are both 5-star rated Shopify apps, but they cater to fundamentally different needs and target distinct merchant segments. Segments Analytics, built by data scientists, positions itself as the ultimate customer segmentation tool for marketers. Its strength lies in providing AI-powered customer insights and seamless integration with marketing platforms like Klaviyo and Meta, enabling personalized and targeted marketing campaigns. It focuses on leveraging data to understand customer behavior and optimize marketing strategies. SupaEasy, on the other hand, focuses on checkout customization using Shopify Functions, offering an AI-powered solution to create discounts, shipping rules, and payment validations without coding. SupaEasy targets Shopify Plus merchants (and those looking for advanced features) who want greater control over their checkout experience, especially with the deprecation of Scripts. Its value proposition centers around simplified function creation and migration. It allows merchants to implement complex business logic through the checkout process, reducing reliance on custom coding. While Segments is primarily for marketing-focused merchants aiming to improve segmentation and campaign performance, SupaEasy is geared towards operations-focused merchants wanting to customize their checkout without extensive coding expertise.
At a Glance
Segments Analytics by Tresl
60 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
Segments Analytics by Tresl
The ultimate customer segmentation tool. Built by data scientists to be a marketer’s best friend.
Key Features
- Immediate value — get 50+ AI-generated segments, including RFM & behavioral
- Well connected — integrate with Klaviyo, Meta, Google, TikTok, Postscript & more
- Powered by AI — use natural language to ask & discover profitable new segments
- Product insights — product journey, affinity, lifecycle, cohort retention, &more
- World-class support — we are data scientists at heart & are a chat or call away
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Segments Analytics by Tresl5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 60 | 162 |
Reviews Segments Analytics by Tresl60 SupaEasy: AI Functions creator162 | ||
| Primary Function | Customer Segmentation & Analytics | Shopify Functions Creation |
Primary Function Segments Analytics by TreslCustomer Segmentation & Analytics SupaEasy: AI Functions creatorShopify Functions Creation | ||
| Target User | Marketers, Data Analysts | Operations, Shopify Plus merchants |
Target User Segments Analytics by TreslMarketers, Data Analysts SupaEasy: AI Functions creatorOperations, Shopify Plus merchants | ||
| Key Technology | AI-powered Customer Segmentation | AI-powered Function Generation |
Key Technology Segments Analytics by TreslAI-powered Customer Segmentation SupaEasy: AI Functions creatorAI-powered Function Generation | ||
| Integrations | Klaviyo, Meta, Google, TikTok, Postscript | Shopify Checkout |
Integrations Segments Analytics by TreslKlaviyo, Meta, Google, TikTok, Postscript SupaEasy: AI Functions creatorShopify Checkout | ||
| Ease of Use | AI-driven insights, requires data interpretation | AI-assisted function creation, no coding required |
Ease of Use Segments Analytics by TreslAI-driven insights, requires data interpretation SupaEasy: AI Functions creatorAI-assisted function creation, no coding required | ||
| Value Proposition | Optimize marketing campaigns through personalized segmentation | Customize checkout functionality without coding expertise |
Value Proposition Segments Analytics by TreslOptimize marketing campaigns through personalized segmentation SupaEasy: AI Functions creatorCustomize checkout functionality without coding expertise | ||
Our Verdict
For merchants seeking to deeply understand their customer base, create highly targeted marketing campaigns, and leverage data-driven insights to increase conversions, Segments Analytics by Tresl is the superior choice. Its AI-powered segmentation and integrations with popular marketing platforms make it a powerful tool for marketers.
However, for Shopify Plus merchants, or those seeking advanced checkout customization options beyond what's natively available, particularly in light of the deprecation of Scripts, SupaEasy: AI Functions creator is the more suitable solution. Its ability to generate and migrate Shopify Functions without coding allows merchants to implement custom discounts, shipping rules, and payment validations directly within the checkout process.
Common Questions
Which app is better for understanding customer behavior?
Segments Analytics by Tresl is designed specifically for understanding customer behavior through advanced segmentation and data analysis.
Which app is better for customizing the checkout process?
SupaEasy: AI Functions creator excels at customizing the Shopify checkout process using Shopify Functions.
Which app is better for merchants who are not comfortable with coding?
SupaEasy is explicitly designed for merchants with no coding experience, offering AI-assisted function generation.
Does Segments Analytics integrate with my email marketing platform?
Yes, Segments Analytics integrates with platforms like Klaviyo for seamless marketing campaign execution.
Can SupaEasy help me migrate existing Scripts to Shopify Functions?
Yes, SupaEasy provides tools to migrate existing Scripts to the new Shopify Functions architecture.
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