Sellerboard Profit Analytics vs SupaEasy: AI Functions creatorfor Shopify (2026)
Sellerboard Profit Analytics and SupaEasy: AI Functions creator, while both falling under the 'Operations' category on Shopify, serve vastly different purposes and target distinct merchant needs. Sellerboard is focused on providing detailed and real-time profit analytics to help merchants understand their financial performance. It emphasizes data-driven decision-making through features like profit tracking by various segments, customer lifetime value analysis, and advertising efficiency monitoring. SupaEasy, on the other hand, caters to merchants who want to customize their checkout experience using Shopify Functions, particularly those migrating from deprecated Scripts or looking for advanced features without coding knowledge. It positions itself as a solution for generating discounts, shipping options, payment gateways, and validation rules using AI assistance. The core difference lies in their focus: Sellerboard offers in-depth financial insights, while SupaEasy provides tools for checkout customization and functionality. Sellerboard appeals to merchants seeking to optimize profitability and understand their business financials thoroughly. SupaEasy caters to merchants, especially those on Shopify Plus but also on other Shopify plans, who want to tailor their checkout process without extensive coding expertise. One highlights data analysis, while the other empowers checkout modification.
At a Glance
Sellerboard Profit Analytics
56 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
Sellerboard Profit Analytics
Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions.
Key Features
- Analyze profits by period, product, brand, etc. in an intuitive live dashboard
- Track your Customer Life Time Value and plan your Customer Acquisition Costs
- Download flexible spreadsheet reports or receive them via email
- Enter your COGS by batch, period, as a % of the price, or as fixed values
- Track your advertising efficiency by product and/or UTM tag
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Sellerboard Profit Analytics4.6/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 56 | 162 |
Reviews Sellerboard Profit Analytics56 SupaEasy: AI Functions creator162 | ||
| Core Function | Profit Analytics | Checkout Customization with Functions |
Core Function Sellerboard Profit AnalyticsProfit Analytics SupaEasy: AI Functions creatorCheckout Customization with Functions | ||
| Target Audience | Merchants needing detailed financial insights | Merchants customizing checkout (Script migration/advanced features) |
Target Audience Sellerboard Profit AnalyticsMerchants needing detailed financial insights SupaEasy: AI Functions creatorMerchants customizing checkout (Script migration/advanced features) | ||
| Ease of Use | Intuitive dashboard for data analysis | AI-powered function generation (no coding needed) |
Ease of Use Sellerboard Profit AnalyticsIntuitive dashboard for data analysis SupaEasy: AI Functions creatorAI-powered function generation (no coding needed) | ||
| Key Benefit | Data-driven decision making for profit maximization | Full control of the checkout experience |
Key Benefit Sellerboard Profit AnalyticsData-driven decision making for profit maximization SupaEasy: AI Functions creatorFull control of the checkout experience | ||
| AI Integration | Tracks advertising efficiency and attribution | AI-powered function generation |
AI Integration Sellerboard Profit AnalyticsTracks advertising efficiency and attribution SupaEasy: AI Functions creatorAI-powered function generation | ||
| Shopify Plan | Not Specified (Implies all plans) | All Plans (Especially useful for Shopify Plus) |
Shopify Plan Sellerboard Profit AnalyticsNot Specified (Implies all plans) SupaEasy: AI Functions creatorAll Plans (Especially useful for Shopify Plus) | ||
Our Verdict
For merchants prioritizing a deep understanding of their profit margins, customer lifetime value, and advertising ROI, Sellerboard Profit Analytics is the clear choice. Its real-time dashboard and detailed reporting provide the necessary tools for data-driven decision-making. However, if the primary goal is to customize the checkout process, migrate from deprecated Scripts, or add advanced features without coding, SupaEasy: AI Functions creator is the superior option. Its AI-powered function generation and focus on discounts, shipping, payments, and validation make it ideal for merchants seeking greater control over their checkout experience.
While SupaEasy has a slightly higher rating and more reviews, this likely reflects the urgent need for Script migration and the appeal of AI-powered solutions. Sellerboard addresses a fundamental and ongoing need for financial analysis, but SupaEasy specifically answers the deprecation of Scripts and the need for functions. A merchant's specific requirements regarding financial analysis versus checkout modification should be the deciding factor.
Common Questions
What kind of insights does Sellerboard provide?
Sellerboard provides real-time profit analytics, allowing you to analyze profits by period, product, brand, and more. It also tracks customer lifetime value and advertising efficiency.
What can SupaEasy do for my checkout?
SupaEasy allows you to generate custom functions for discounts, shipping, payments, and validation, giving you full control over your checkout experience.
Which app is easier to use for non-technical users?
Both apps aim for ease of use. Sellerboard has an intuitive dashboard, while SupaEasy uses AI to generate functions without requiring coding knowledge.
If I'm not on Shopify Plus, can I still use SupaEasy?
Yes, SupaEasy is available for all Shopify plans, making checkout customization accessible to a broader range of merchants. Although, the descriptions suggest it may be especially helpful for Shopify Plus plans due to the use of functions.
Do both apps offer integrations with other services?
Sellerboard integrates with marketing channels to sync ad costs and sales data. SupaEasy's description does not explicitly mention integrations beyond its core function of generating Shopify Functions. However, the generated functions themselves can certainly interact with other services.
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