Sellerboard Profit Analytics vs Synctrack PayPal Tracking Syncfor Shopify (2026)
Sellerboard Profit Analytics and Synctrack PayPal Tracking Sync are both Shopify apps designed to improve operational efficiency, but they target vastly different aspects of a merchant's business. Sellerboard focuses on providing in-depth profit analytics, aiming to give merchants a clear understanding of their financial performance through real-time dashboards and detailed reports. It caters to businesses needing detailed financial insights for data-driven decision-making across various products, brands, and periods. Synctrack, on the other hand, concentrates on streamlining payment processing and reducing disputes. Its core functionality revolves around automatically syncing tracking information to PayPal and Stripe. This primarily benefits merchants who rely heavily on PayPal and Stripe and seek to expedite fund availability and build customer trust by proactively providing shipping updates. It is especially useful for businesses using Facebook and Instagram sales channels.
At a Glance
Sellerboard Profit Analytics
56 reviews
Synctrack PayPal Tracking Sync
423 reviews
Detailed Overview
Sellerboard Profit Analytics
Accurate and detailed profit analytics in real-time. Know your numbers. Make data-driven decisions.
Key Features
- Analyze profits by period, product, brand, etc. in an intuitive live dashboard
- Track your Customer Life Time Value and plan your Customer Acquisition Costs
- Download flexible spreadsheet reports or receive them via email
- Enter your COGS by batch, period, as a % of the price, or as fixed values
- Track your advertising efficiency by product and/or UTM tag
Synctrack PayPal Tracking Sync
Auto-sync PayPal tracking info & Stripe tracking info to get funds faster & build trust with PayPal.
Key Features
- Automation workflow: Sync PayPal & Stripe tracking to get funds from 1 - 3 days
- Free store reviews with PayPal standards: help reduce disputes and chargebacks
- Sync digital orders, Store Pickup orders, mapping with PayPal-supported couriers
- Sync tracking for orders from Facebook and Instagram sales channel to PayPal
- Manage PayPal sync from multiple stores in one place with one subcription
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating Sellerboard Profit Analytics4.6/5 Synctrack PayPal Tracking Sync5/5 | ||
| Reviews | 56 | 423 |
Reviews Sellerboard Profit Analytics56 Synctrack PayPal Tracking Sync423 | ||
| Core Functionality | Profit Analytics | Tracking Sync for PayPal/Stripe |
Core Functionality Sellerboard Profit AnalyticsProfit Analytics Synctrack PayPal Tracking SyncTracking Sync for PayPal/Stripe | ||
| Target Merchant | Merchants needing detailed financial insights | Merchants using PayPal/Stripe and needing to avoid disputes |
Target Merchant Sellerboard Profit AnalyticsMerchants needing detailed financial insights Synctrack PayPal Tracking SyncMerchants using PayPal/Stripe and needing to avoid disputes | ||
| Key Benefit | Data-driven decision making through profit analysis | Faster access to funds and reduced disputes |
Key Benefit Sellerboard Profit AnalyticsData-driven decision making through profit analysis Synctrack PayPal Tracking SyncFaster access to funds and reduced disputes | ||
| COGS Tracking | Yes | No |
COGS Tracking Sellerboard Profit AnalyticsYes Synctrack PayPal Tracking SyncNo | ||
| Reporting | Flexible spreadsheet reports via email | Store reviews with PayPal standards |
Reporting Sellerboard Profit AnalyticsFlexible spreadsheet reports via email Synctrack PayPal Tracking SyncStore reviews with PayPal standards | ||
| Sales Channel Focus | All Channels (Integrated with Marketing Channels) | Facebook & Instagram |
Sales Channel Focus Sellerboard Profit AnalyticsAll Channels (Integrated with Marketing Channels) Synctrack PayPal Tracking SyncFacebook & Instagram | ||
Our Verdict
If a merchant's priority is understanding and optimizing their profitability, including detailed cost of goods sold (COGS), advertising spend efficiency, and customer lifetime value, Sellerboard Profit Analytics is the superior choice. Its strength lies in providing actionable financial intelligence. For merchants primarily concerned with streamlining payment processing, reducing PayPal disputes, and accelerating fund availability, especially those selling through Facebook and Instagram, Synctrack PayPal Tracking Sync is the better option. Its focus is on operational efficiency related to order fulfillment and payment security.
While both apps address 'Operations' needs, they serve fundamentally different functions. One provides business intelligence, the other automates a critical payment-related workflow. A merchant might even find value in using both apps if their operational needs span both financial analysis and payment processing efficiency.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Synctrack PayPal Tracking Sync might be slightly easier to set up initially, as it focuses on automating a specific task (tracking sync). Sellerboard, with its comprehensive analytics, likely requires more configuration to define COGS and connect marketing channels.
Which app offers a free trial or free plan?
The information provided doesn't specify whether either app offers a free trial or plan. Merchants should check the Shopify App Store listings for the most up-to-date pricing and trial information.
Which app is better for a high-volume store?
Synctrack is beneficial for high-volume stores reliant on PayPal and Stripe because automation scales well. Sellerboard's analytical capabilities are also valuable for high-volume stores, but the data input and interpretation require careful attention to ensure accuracy, so the choice depends on the primary operational bottleneck.
Do these apps integrate with each other?
Based on the provided descriptions, there is no direct integration between Sellerboard Profit Analytics and Synctrack PayPal Tracking Sync. They address separate needs and operate independently.
Which app will help me reduce my costs more directly?
Sellerboard Profit Analytics has a higher potential to directly reduce costs, but only if you act on its insights. It provides the data needed to identify unprofitable products, inefficient marketing campaigns, or areas where COGS can be reduced. Synctrack reduces indirect costs associated with payment disputes and delayed access to funds.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store