Selling Point vs Shopfor Shopify (2026)
Selling Point and Shop are vastly different Shopify apps catering to distinct merchant needs. Selling Point focuses on the niche problem of gift card and store credit migration, offering a solution for merchants transitioning from other platforms or POS systems to Shopify. Its value proposition centers around ease of migration and avoiding manual processes or developer costs. In contrast, Shop is a broad-reaching sales channel app designed to expose Shopify merchants to a large network of shoppers within the Shop app ecosystem. It aims to increase sales, conversion rates, and reduce cart abandonment through enhanced branding, frictionless checkout experiences, and push notifications. The primary difference lies in their core function. Selling Point is a utility app designed for a one-time or occasional use case (migration), whereas Shop is intended for ongoing sales and customer acquisition. Selling Point is aimed at merchants with existing gift card programs they want to bring to Shopify, while Shop targets all Shopify merchants seeking increased visibility and sales through a built-in sales channel. The number of reviews drastically differs between the two apps, with Shop having a far greater number of reviews. However, Selling Point does have a slightly higher rating, indicating high satisfaction among its user base.
At a Glance
Selling Point
45 reviews
Shop
3,632 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Shop
Reach millions of high-intent shoppers on Shop
Key Features
- Bring your brand to life with video, custom headers, and enhanced branding
- Add collections, subscriptions, and offers—just like your online store
- Let customers check out right on Shop or send them to your online store
- Increase conversions with Shop Pay and frictionless 1-tap checkout
- Reduce abandoned carts with automatic push notifications
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Selling Point5/5 Shop4.8/5 | ||
| Reviews | 45 | 3632 |
Reviews Selling Point45 Shop3632 | ||
| Core Function | Gift Card/Store Credit Migration | Sales Channel & Customer Acquisition |
Core Function Selling PointGift Card/Store Credit Migration ShopSales Channel & Customer Acquisition | ||
| Target Merchant | Merchants migrating from other platforms with existing gift card programs | All Shopify merchants seeking increased sales and visibility |
Target Merchant Selling PointMerchants migrating from other platforms with existing gift card programs ShopAll Shopify merchants seeking increased sales and visibility | ||
| Value Proposition | Easy and fast gift card migration, saving time and development costs | Increased sales, higher conversion rates, and reduced cart abandonment through the Shop app ecosystem |
Value Proposition Selling PointEasy and fast gift card migration, saving time and development costs ShopIncreased sales, higher conversion rates, and reduced cart abandonment through the Shop app ecosystem | ||
| Ease of Use | Focuses on a simple migration process, likely easy to use | Integration with Shopify is automatic, with tools to manage Shop presence |
Ease of Use Selling PointFocuses on a simple migration process, likely easy to use ShopIntegration with Shopify is automatic, with tools to manage Shop presence | ||
| Key Migration Feature | Import physical gift cards as virtual gift cards in bulk | N/A |
Key Migration Feature Selling PointImport physical gift cards as virtual gift cards in bulk ShopN/A | ||
| Sales Boosting Feature | Bulk generate & auto send out Gift Cards for your marketing promotions. | Reach millions of high-intent shoppers on Shop |
Sales Boosting Feature Selling PointBulk generate & auto send out Gift Cards for your marketing promotions. ShopReach millions of high-intent shoppers on Shop | ||
Our Verdict
For merchants specifically needing to migrate gift cards and store credit from another platform to Shopify, Selling Point is the clear choice. Its focused feature set addresses this specific need directly. The high rating, despite the lower number of reviews, suggests strong user satisfaction with its core function. However, for merchants primarily focused on increasing sales and reaching a broader audience, Shop is the superior option. The Shop app provides a built-in sales channel with access to millions of shoppers and features designed to boost conversion rates and reduce cart abandonment. Shop's broad reach and sales-oriented features make it a more valuable tool for ongoing growth.
Common Questions
Which app is better for increasing overall sales?
Shop is the better choice for increasing overall sales. Its integration with the Shop app provides access to a large user base and sales-enhancing features like Shop Pay and push notifications.
Can Selling Point help me create new gift cards?
Yes, Selling Point has a feature to bulk generate & auto send out Gift Cards for your marketing promotions.
Does Shop charge marketplace fees?
No, according to the app description, you pay no marketplace fees to sell on Shop.
Is Selling Point difficult to use?
The app description emphasizes ease of use and quick migration, suggesting it's a user-friendly tool, especially compared to manual methods or custom development.
What if I don't have an existing POS system or website with gift cards? Should I still use Selling Point?
If you don't need to migrate gift cards or store credit, Selling Point is likely not necessary. Its core function is migration, not general gift card management. Shop would be more relevant if you're looking for sales growth
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