Selling Point vs Shopify Collective: Supplierfor Shopify (2026)
Selling Point and Shopify Collective: Supplier address vastly different needs for Shopify merchants. Selling Point focuses on streamlining the migration and management of gift cards and store credit, providing a direct, functional solution for merchants transitioning from other platforms or looking to enhance their in-house gift card programs. Its core value proposition is saving time and money by automating the migration process, catering to merchants seeking efficient back-end solutions to manage their customer loyalty programs. Shopify Collective: Supplier, on the other hand, is a growth-oriented platform designed to expand a supplier's reach through partnerships with other Shopify retailers. It's a sales channel strategy that allows suppliers to tap into existing audiences and increase their visibility without significant upfront investment in marketing or infrastructure. The key difference lies in their strategic goals. Selling Point aims to optimize internal operations related to gift card management, while Shopify Collective: Supplier is geared towards external sales growth and market expansion. One targets the merchant's internal systems; the other focuses on external partnerships and sales channel development. Both apps aim to solve pain points related to selling online but tackle different facets of the e-commerce ecosystem.
At a Glance
Selling Point
45 reviews
Shopify Collective: Supplier
178 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Shopify Collective: Supplier
Expand your reach and drive sales by selling through top Shopify stores. They sell, you ship!
Key Features
- Create custom price lists for your retailers with margins that you control
- Real-time, ultrafast inventory sync means no risk of overselling
- Calculated shipping lets retailers display your rates at checkout, with no setup
- One multi-brand checkout for customers; orders and payments route to suppliers
- Get paid automatically when you ship. No setup fees, no high commissions.
Feature Comparison
| Rating | 5/5 | 4.5/5 |
Rating Selling Point5/5 Shopify Collective: Supplier4.5/5 | ||
| Reviews | 45 | 178 |
Reviews Selling Point45 Shopify Collective: Supplier178 | ||
| Key Function | Gift card/store credit migration and management | Sales channel expansion through retailer partnerships |
Key Function Selling PointGift card/store credit migration and management Shopify Collective: SupplierSales channel expansion through retailer partnerships | ||
| Target Merchant | Merchants migrating to Shopify or needing robust gift card management | Suppliers looking to expand their reach and sales through retailer networks |
Target Merchant Selling PointMerchants migrating to Shopify or needing robust gift card management Shopify Collective: SupplierSuppliers looking to expand their reach and sales through retailer networks | ||
| Ease of Use (Inferred) | Likely straightforward migration process, emphasized by 'minutes not days' | Integrated within Shopify, facilitating product sharing and order syncing |
Ease of Use (Inferred) Selling PointLikely straightforward migration process, emphasized by 'minutes not days' Shopify Collective: SupplierIntegrated within Shopify, facilitating product sharing and order syncing | ||
| Value Proposition | Saves time and money on gift card migration and management | Increases sales and visibility with minimal upfront cost or commission |
Value Proposition Selling PointSaves time and money on gift card migration and management Shopify Collective: SupplierIncreases sales and visibility with minimal upfront cost or commission | ||
| Primary Benefit | Centralized and automated gift card functionality | Access to new customer bases and streamlined order fulfillment |
Primary Benefit Selling PointCentralized and automated gift card functionality Shopify Collective: SupplierAccess to new customer bases and streamlined order fulfillment | ||
| Potential Drawback | Limited functionality outside of gift card management | Reliance on retailer performance for sales growth |
Potential Drawback Selling PointLimited functionality outside of gift card management Shopify Collective: SupplierReliance on retailer performance for sales growth | ||
Our Verdict
Selling Point is the clear choice for merchants prioritizing efficient gift card and store credit management, especially those transitioning from other platforms. Its core value lies in simplifying a complex migration process, saving time and resources. For suppliers seeking to expand their reach and sales channels, Shopify Collective: Supplier is the more strategic option. It offers a unique opportunity to tap into new audiences and increase visibility without heavy investment in marketing or infrastructure.
Ultimately, the best choice depends on the merchant's specific needs. If the pain point is managing gift cards, Selling Point is the better solution. If the goal is sales growth through partnerships, Shopify Collective: Supplier is the recommended path.
Common Questions
Which app is easier to set up?
Selling Point likely has a simpler setup for migrating gift card data. Shopify Collective: Supplier may require more effort in establishing partnerships and customizing price lists.
Which app is more cost-effective in the long run?
It depends on the volume of gift cards migrated for Selling Point and the sales generated through partnerships for Shopify Collective: Supplier. Analyze the potential ROI for each based on your business needs.
Can Selling Point help with marketing promotions?
Yes, it offers bulk gift card generation and automated sending for marketing promotions, offering direct campaign functionality.
Does Shopify Collective: Supplier handle order fulfillment?
Yes, orders are automatically synced to the supplier's store for fulfillment, streamlining the order management process. Retailers sell, you ship!
Which app is better for a new Shopify store?
If a new store is migrating from another platform with existing gift cards, Selling Point would be very useful. Otherwise, Shopify Collective: Supplier might be more valuable for generating new revenue streams.
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