Selling Point vs Simprosys Google Shopping Feedfor Shopify (2026)
Selling Point and Simprosys Google Shopping Feed serve entirely different purposes for Shopify merchants. Selling Point focuses on simplifying the often-complex process of migrating or importing gift cards and store credits from other platforms into Shopify, catering to merchants switching platforms or consolidating their operations. Its core value proposition lies in saving time and money associated with manual data migration or custom app development for gift card integration. In contrast, Simprosys Google Shopping Feed is a comprehensive marketing tool designed to help merchants effectively advertise and sell their products across multiple online channels, including Google Shopping, Facebook, Instagram, and Microsoft Advertising. It emphasizes product feed optimization, multi-channel marketing management, and advanced features like dynamic remarketing and conversion tracking. The app aims to boost product visibility and sales by streamlining product data submission and campaign management across various advertising platforms.
At a Glance
Selling Point
45 reviews
Simprosys Google Shopping Feed
4,017 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Simprosys Google Shopping Feed
Submits Product Feeds for Google Shopping, Microsoft, Meta. Supports multi-country/currency/language
Key Features
- Seamless integration for Google's Delivery Speed Estimates & Automated Discounts
- Supports Shopify Markets with Multi-language, Multi-currency & Top-level Domains
- Optimize your feed with powerful Filtering, Bulk editing, & Metafields Mapping.
- Create Automated Feed Rules. Direct Checkout Link Template for Google Shopping.
- Create Promotions Feed. Supports Category-Specific Fields for FB Product Catalog
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Selling Point5/5 Simprosys Google Shopping Feed4.9/5 | ||
| Reviews | 45 | 4017 |
Reviews Selling Point45 Simprosys Google Shopping Feed4017 | ||
| Core Function | Gift Card/Store Credit Migration | Product Feed Management & Multi-Channel Marketing |
Core Function Selling PointGift Card/Store Credit Migration Simprosys Google Shopping FeedProduct Feed Management & Multi-Channel Marketing | ||
| Target Merchant | Merchants migrating to Shopify or consolidating systems | Merchants seeking to advertise and sell products across multiple online channels |
Target Merchant Selling PointMerchants migrating to Shopify or consolidating systems Simprosys Google Shopping FeedMerchants seeking to advertise and sell products across multiple online channels | ||
| Key Feature 1 | Bulk gift card import from any platform | Multi-country/currency/language support |
Key Feature 1 Selling PointBulk gift card import from any platform Simprosys Google Shopping FeedMulti-country/currency/language support | ||
| Key Feature 2 | Convert physical to virtual gift cards | Performance Max (PMAX) campaign management |
Key Feature 2 Selling PointConvert physical to virtual gift cards Simprosys Google Shopping FeedPerformance Max (PMAX) campaign management | ||
| Marketing Focus | Not Applicable | Extensive Marketing Features (e.g., Google Shopping, Facebook Ads, Microsoft Advertising) |
Marketing Focus Selling PointNot Applicable Simprosys Google Shopping FeedExtensive Marketing Features (e.g., Google Shopping, Facebook Ads, Microsoft Advertising) | ||
| Ease of Use (Inferred) | Potentially high ease of use due to focused functionality | May require a learning curve due to feature complexity |
Ease of Use (Inferred) Selling PointPotentially high ease of use due to focused functionality Simprosys Google Shopping FeedMay require a learning curve due to feature complexity | ||
| Value Proposition | Saves time and money on gift card migration | Increases product visibility and sales through optimized multi-channel marketing |
Value Proposition Selling PointSaves time and money on gift card migration Simprosys Google Shopping FeedIncreases product visibility and sales through optimized multi-channel marketing | ||
Our Verdict
Selling Point is the clear choice for merchants primarily concerned with efficiently migrating or importing existing gift card balances to their Shopify store. Its focused feature set addresses a very specific need. The higher rating suggests strong user satisfaction within its niche.
Simprosys Google Shopping Feed is best suited for merchants looking to significantly expand their reach and drive sales through various online advertising channels. Its comprehensive features for product feed optimization, multi-channel marketing, and advanced campaign management make it a powerful tool for boosting product visibility and revenue. While the rating is slightly lower, the significantly higher number of reviews suggests a much larger and more established user base.
Common Questions
Can Selling Point help me create new gift cards?
Yes, Selling Point allows you to bulk generate and send out gift cards for marketing promotions.
Does Simprosys Google Shopping Feed support multiple languages?
Yes, Simprosys Google Shopping Feed supports Shopify Markets with multi-language, multi-currency, and top-level domains.
Is Selling Point useful if I only sell in one country?
Yes, Selling Point's gift card migration functionality is beneficial regardless of the number of countries you operate in.
Can Simprosys Google Shopping Feed help me track conversions?
Yes, Simprosys Google Shopping Feed enables conversion tracking, dynamic remarketing tagging, and Google Analytics 4 (GA4) via the Web Pixels API.
Which app is easier to set up?
Selling Point likely has a simpler setup due to its focused feature set compared to Simprosys Google Shopping Feed's more complex and extensive functionality.
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