Selling Point vs Universal Product Feedfor Shopify (2026)
Selling Point and Universal Product Feed address vastly different needs within the Shopify ecosystem. Selling Point focuses on migrating or importing gift cards and store credits from external platforms into Shopify, catering to merchants who are migrating to Shopify or consolidating their gift card management. Its core strength lies in its ability to bulk import and transform gift cards, saving merchants significant time and effort compared to manual processes or custom development. Conversely, Universal Product Feed is geared towards merchants looking to enhance their online marketing efforts through integration with various social media and advertising platforms like Facebook, Instagram, Google Shopping, TikTok, Snapchat, and Pinterest. It automates the creation and updating of product feeds, allowing for more targeted and effective advertising campaigns.
At a Glance
Selling Point
45 reviews
Universal Product Feed
16 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Universal Product Feed
Integrates with facebook & instagram, Google shopping, Tiktok, Snapchat and Pinterest Catalog Ads.
Key Features
- Generates Facebook & Other platform's product feed with all languages
- Automatically updates product feeds in less than hour.
- Use one feed link to create feeds on all marketing channels.
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Selling Point5/5 Universal Product Feed4.9/5 | ||
| Reviews | 45 | 16 |
Reviews Selling Point45 Universal Product Feed16 | ||
| Core Function | Gift Card/Store Credit Migration | Product Feed Generation |
Core Function Selling PointGift Card/Store Credit Migration Universal Product FeedProduct Feed Generation | ||
| Target Audience | Merchants migrating or consolidating gift card programs | Merchants focused on social media and advertising platform sales. |
Target Audience Selling PointMerchants migrating or consolidating gift card programs Universal Product FeedMerchants focused on social media and advertising platform sales. | ||
| Key Feature 1 | Bulk gift card import | Automated product feed updates |
Key Feature 1 Selling PointBulk gift card import Universal Product FeedAutomated product feed updates | ||
| Key Feature 2 | Offline to virtual gift card transformation | Multi-platform integration (Facebook, Google, etc.) |
Key Feature 2 Selling PointOffline to virtual gift card transformation Universal Product FeedMulti-platform integration (Facebook, Google, etc.) | ||
| Value Proposition | Saves time and money on gift card migration | Improves ad targeting and performance |
Value Proposition Selling PointSaves time and money on gift card migration Universal Product FeedImproves ad targeting and performance | ||
| Ease of Use (Inferred) | Potentially higher for merchants with existing technical knowledge of gift card systems. However, is aimed at simplifying. | Potentially higher for merchants familiar with advertising platforms, but aims for simplicity. |
Ease of Use (Inferred) Selling PointPotentially higher for merchants with existing technical knowledge of gift card systems. However, is aimed at simplifying. Universal Product FeedPotentially higher for merchants familiar with advertising platforms, but aims for simplicity. | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
Choosing between Selling Point and Universal Product Feed depends entirely on your business needs. If you're migrating to Shopify or seeking to consolidate your gift card management from disparate systems, Selling Point is the clear choice. Its focus on simplifying gift card import and transformation makes it invaluable in these scenarios. On the other hand, if your primary goal is to improve your online marketing and advertising efforts across social media and other platforms, Universal Product Feed is the better option. Its automated product feed generation and multi-platform integration can significantly enhance your reach and campaign performance. If both needs exist, consider evaluating the cost and potential ROI of using both apps.
Common Questions
Which app is easier to use for a non-technical user?
Both apps seem to aim for ease of use, but Selling Point might require some familiarity with gift card management systems. Universal Product Feed's ease of use depends on familiarity with advertising platforms, although the automated nature should minimize the burden on the user.
Can I use both apps simultaneously?
Yes, both apps address completely separate aspects of your Shopify store. There is no conflict in using both Selling Point and Universal Product Feed.
Does Selling Point help with fraud prevention?
The description doesn't explicitly mention fraud prevention. However, importing to native Shopify gift cards means leveraging any fraud protection native to the Shopify gift card system.
How frequently does Universal Product Feed update product information?
The app description states that it automatically updates product feeds in less than an hour.
Which app has better customer support?
While both have high ratings, the higher number of reviews for Selling Point (45 vs 16) *might* suggest more comprehensive or readily available support, but this is merely an inference and not a definitive statement.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store