Selling Point vs Wrapin ‑ Gift Wrap & Optionsfor Shopify (2026)
Selling Point and Wrapin ‑ Gift Wrap & Options, while both residing in the 'Gifts' category on Shopify, cater to vastly different needs. Selling Point focuses on the operational aspect of migrating and managing gift cards and store credits, targeting merchants switching platforms or looking to streamline gift card management. Its strength lies in its ability to bulk import gift cards from diverse sources and generate them for marketing campaigns. In contrast, Wrapin ‑ Gift Wrap & Options enhances the customer experience by offering gift-wrapping and personalized message options during checkout. Wrapin's strength is in upselling and adding a personal touch to orders, making it appealing to merchants focused on improving customer satisfaction and increasing average order value. The ideal target audience for Selling Point are businesses transitioning to Shopify or those needing advanced gift card management tools. On the other hand, Wrapin is ideal for stores selling giftable items or prioritizing a premium customer experience through personalized gifting options. The core difference lies in Selling Point being a backend operational tool, while Wrapin directly impacts the customer-facing shopping experience and aims to drive sales through value-added services.
At a Glance
Selling Point
45 reviews
Wrapin ‑ Gift Wrap & Options
359 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Wrapin ‑ Gift Wrap & Options
Allow customers to add gift wrap & messages for their orders and earn more upselling opportunities.
Key Features
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
- Customers can add a personalized message for every gift-wrapped box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Selling Point5/5 Wrapin ‑ Gift Wrap & Options5/5 | ||
| Reviews | 45 | 359 |
Reviews Selling Point45 Wrapin ‑ Gift Wrap & Options359 | ||
| Primary Function | Gift Card Migration & Management | Gift Wrapping & Personalized Messages |
Primary Function Selling PointGift Card Migration & Management Wrapin ‑ Gift Wrap & OptionsGift Wrapping & Personalized Messages | ||
| Target Merchant | Businesses Migrating to Shopify/Needing GC Mgmt | Businesses Focused on Customer Experience & Upselling |
Target Merchant Selling PointBusinesses Migrating to Shopify/Needing GC Mgmt Wrapin ‑ Gift Wrap & OptionsBusinesses Focused on Customer Experience & Upselling | ||
| Ease of Use (Implied) | Potentially technical due to migration process | Likely user-friendly for admin and customer |
Ease of Use (Implied) Selling PointPotentially technical due to migration process Wrapin ‑ Gift Wrap & OptionsLikely user-friendly for admin and customer | ||
| Value Proposition | Saves time and resources in migrating gift cards | Increases AOV and customer satisfaction |
Value Proposition Selling PointSaves time and resources in migrating gift cards Wrapin ‑ Gift Wrap & OptionsIncreases AOV and customer satisfaction | ||
| Key Feature 1 | Bulk Gift Card Import | Multiple Gift Wrap Options |
Key Feature 1 Selling PointBulk Gift Card Import Wrapin ‑ Gift Wrap & OptionsMultiple Gift Wrap Options | ||
| Key Feature 2 | Store Credit Migration | Personalized Gift Messages |
Key Feature 2 Selling PointStore Credit Migration Wrapin ‑ Gift Wrap & OptionsPersonalized Gift Messages | ||
Our Verdict
The choice between Selling Point and Wrapin ‑ Gift Wrap & Options depends entirely on the merchant's priorities. If the primary concern is efficiently transferring gift card data from another platform to Shopify, or needing robust gift card management, Selling Point is the clear choice. It addresses a specific pain point of platform migration and offers features to streamline gift card operations.
Conversely, if the goal is to enhance the customer experience, drive upselling opportunities, and provide personalized gifting options, Wrapin ‑ Gift Wrap & Options is the better fit. It directly impacts the customer journey, providing value-added services that can lead to increased customer satisfaction and potentially higher sales. While both apps are well-rated, Wrapin's significantly higher number of reviews suggests broader adoption and perhaps a more immediate impact on revenue generation for the average store.
Common Questions
Which app is easier to set up and use?
Based on the descriptions, Wrapin ‑ Gift Wrap & Options is likely easier to set up, as it involves adding gift wrap options to the checkout process. Selling Point may require more technical knowledge to ensure a smooth gift card migration.
Which app is more beneficial for a new Shopify store?
Wrapin ‑ Gift Wrap & Options is likely more immediately beneficial for a new store, as it can enhance the customer experience from day one. Selling Point is more relevant for established businesses migrating to Shopify.
Which app is more expensive?
The information provided does not include pricing details for either app, making a direct comparison impossible.
Can I use both apps together?
Yes, the apps address different needs and can complement each other. A merchant could use Selling Point to manage gift cards and Wrapin to offer gift-wrapping services for those gift card purchases.
Which app is better for improving customer loyalty?
Wrapin ‑ Gift Wrap & Options is likely to have a more direct impact on customer loyalty due to the personalized experience it provides. Offering gift-wrapping and thoughtful messages can create a positive impression and encourage repeat purchases.
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