Selling Point vs Zoko: WhatsApp CRMfor Shopify (2026)
Selling Point and Zoko: WhatsApp CRM target entirely different areas of Shopify merchant operations. Selling Point focuses on simplifying the migration of gift cards and store credits from other platforms or physical cards into Shopify. Its strength lies in offering a cost-effective and time-saving alternative to manual data entry or custom development for merchants switching to or consolidating on Shopify. Zoko: WhatsApp CRM, on the other hand, concentrates on customer relationship management through WhatsApp, enabling businesses to engage with customers directly via a popular messaging platform. While both apps aim to improve a merchant's business, they tackle very different problems. Selling Point is a highly specialized tool for a specific migration need, offering a direct value proposition of saving time and money during the onboarding phase of a Shopify store or when transitioning from a different platform. Zoko provides a broader solution for customer engagement and support, fitting into a more ongoing, customer-centric strategy. The choice between the two will depend heavily on the merchant's specific challenges and priorities, not their rating or review count.
At a Glance
Selling Point
45 reviews
Zoko: WhatsApp CRM
248 reviews
Detailed Overview
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 5/5 | 4.7/5 |
Rating Selling Point5/5 Zoko: WhatsApp CRM4.7/5 | ||
| Reviews | 45 | 248 |
Reviews Selling Point45 Zoko: WhatsApp CRM248 | ||
| Primary Function | Gift Card/Store Credit Migration | WhatsApp CRM & Customer Engagement |
Primary Function Selling PointGift Card/Store Credit Migration Zoko: WhatsApp CRMWhatsApp CRM & Customer Engagement | ||
| Target Merchant Type | Merchants migrating to Shopify or consolidating platforms | Merchants focused on direct customer communication & CRM via WhatsApp |
Target Merchant Type Selling PointMerchants migrating to Shopify or consolidating platforms Zoko: WhatsApp CRMMerchants focused on direct customer communication & CRM via WhatsApp | ||
| Value Proposition | Saves time and money on gift card/store credit migration | Enhances customer engagement, support, and sales through WhatsApp |
Value Proposition Selling PointSaves time and money on gift card/store credit migration Zoko: WhatsApp CRMEnhances customer engagement, support, and sales through WhatsApp | ||
| Ease of Use | Designed for easy, self-service migration | May require setup and training for effective CRM usage |
Ease of Use Selling PointDesigned for easy, self-service migration Zoko: WhatsApp CRMMay require setup and training for effective CRM usage | ||
| Specialization | Highly specialized for gift card/store credit migration | Broader scope encompassing CRM, marketing, and support features through WhatsApp |
Specialization Selling PointHighly specialized for gift card/store credit migration Zoko: WhatsApp CRMBroader scope encompassing CRM, marketing, and support features through WhatsApp | ||
| Integration Needs | Primarily needs access to existing platform data | Requires integration with WhatsApp Business API and potentially other CRM tools |
Integration Needs Selling PointPrimarily needs access to existing platform data Zoko: WhatsApp CRMRequires integration with WhatsApp Business API and potentially other CRM tools | ||
Our Verdict
Selling Point is a clear winner for merchants specifically needing to migrate gift cards and store credits. If this is a crucial requirement, the app's focus and high rating (though lower review count) suggest it's a well-regarded solution for that niche problem. It streamlines a potentially complex process, saving time and development costs.
However, if a merchant's primary goal is to improve customer engagement and sales through WhatsApp, Zoko: WhatsApp CRM is the more suitable choice. Its lower, yet still high rating with significantly more reviews indicates a larger user base and broader application. While it may require more setup and integration, it offers a more comprehensive solution for customer relationship management via WhatsApp. The apps do not overlap, merchants should choose according to their needs.
Common Questions
Is Selling Point a suitable CRM solution?
No, Selling Point is not a CRM solution. It specializes in migrating gift cards and store credits, not managing customer relationships.
Can Zoko migrate gift cards from my previous platform?
No, Zoko: WhatsApp CRM does not offer gift card migration functionality. This is Selling Point's area of expertise.
Which app is easier to use?
Selling Point likely offers a simpler user experience for its specific migration task. Zoko, being a CRM tool, might have a steeper learning curve.
Which app is more valuable for long-term customer retention?
Zoko: WhatsApp CRM is more valuable for long-term customer retention because it facilitates direct communication and relationship building via WhatsApp.
If I'm switching to Shopify from another platform and have thousands of gift cards, which app should I use?
Selling Point is specifically designed for this scenario. It can migrate your gift cards from your old platform to Shopify efficiently.
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