SEO Speed Image Optimizer vs Smart Stories | Video Storyfor Shopify (2026)
SEO Speed Image Optimizer and Smart Stories | Video Story, while both categorized under 'Images and media' in the Shopify App Store, serve distinctly different purposes for merchants. SEO Speed Image Optimizer focuses on improving website performance and search engine optimization by optimizing images for speed and accessibility. It targets merchants concerned with slow loading times, poor SEO rankings due to image size, and the need for automated image optimization workflows. In contrast, Smart Stories | Video Story empowers merchants to create engaging, interactive video content similar to Instagram or Snapchat stories directly on their Shopify store. It caters to merchants aiming to enhance customer engagement, showcase products through video, and drive conversions using shoppable video features. The core difference lies in their objectives: one is about backend optimization for SEO and speed, while the other is about frontend content creation and customer engagement.
At a Glance
SEO Speed Image Optimizer
183 reviews
Smart Stories | Video Story
9 reviews
Detailed Overview
SEO Speed Image Optimizer
Don't let images drag your SEO down. Resize images and optimize alt text with App Plaza speedy
Key Features
- Image resizer: Keep the quality of images while compressing image size
- Alt text optimization: SEO alt text for images to enhance search visibility
- Bulk image edit: Save time by optimizing images with a single click
- SEO Image report: Track image optimization, storage saved and SEO impact
Smart Stories | Video Story
Your all-in-one stories app. Video stories, shoppable video stories, web stories, product stories.
Key Features
- Add videos stories of UGC, branded content, product demos and reviews in minutes
- Video player with 20+ video stories templates to publish your content anywhere
- Make your videos shoppable, enable video shopping from stories to increase sales
- Auto-create products or collections stories with your existing video and images
- Track stories impressions, story open, video views, shoppable story conversions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating SEO Speed Image Optimizer5/5 Smart Stories | Video Story5/5 | ||
| Reviews | 183 | 9 |
Reviews SEO Speed Image Optimizer183 Smart Stories | Video Story9 | ||
| Primary Function | Image SEO & Speed Optimization | Video Story Creation & Engagement |
Primary Function SEO Speed Image OptimizerImage SEO & Speed Optimization Smart Stories | Video StoryVideo Story Creation & Engagement | ||
| Target Merchant | Merchants focused on SEO and site performance | Merchants focused on customer engagement through video |
Target Merchant SEO Speed Image OptimizerMerchants focused on SEO and site performance Smart Stories | Video StoryMerchants focused on customer engagement through video | ||
| Key Feature 1 | Alt Text Optimization | Shoppable Video Stories |
Key Feature 1 SEO Speed Image OptimizerAlt Text Optimization Smart Stories | Video StoryShoppable Video Stories | ||
| Ease of Use Focus | Automated optimization, bulk edit | Drag-and-drop story creation |
Ease of Use Focus SEO Speed Image OptimizerAutomated optimization, bulk edit Smart Stories | Video StoryDrag-and-drop story creation | ||
| Value Proposition | Improved SEO, faster site speed, better accessibility | Increased engagement, higher conversion rates, UGC content |
Value Proposition SEO Speed Image OptimizerImproved SEO, faster site speed, better accessibility Smart Stories | Video StoryIncreased engagement, higher conversion rates, UGC content | ||
| Content type | Images | Videos |
Content type SEO Speed Image OptimizerImages Smart Stories | Video StoryVideos | ||
Our Verdict
For merchants prioritizing site speed, SEO ranking, and automated image management, SEO Speed Image Optimizer is the clear choice. Its focus on image resizing, alt text optimization, and bulk editing directly addresses performance concerns and enhances search visibility. However, if a merchant's primary goal is to boost customer engagement, showcase products in an engaging way, and leverage user-generated content through video stories, Smart Stories | Video Story is the better option. Shoppable video features and easy story creation tools provide a direct path to increased conversions and a more interactive customer experience. In many cases, both apps could be beneficial, as strong SEO is essential and video storytelling can be a great way to engage potential customers.
Common Questions
Which app is better for improving my Google search ranking?
SEO Speed Image Optimizer is specifically designed to improve your Google search ranking by optimizing image alt text and ensuring images load quickly, which are important ranking factors.
Which app is better for engaging customers on my product pages?
Smart Stories | Video Story is the better choice for engaging customers, as it allows you to create interactive video content that can showcase products, demos, and customer reviews.
Can I use both apps together?
Yes, both apps can be used together. SEO Speed Image Optimizer will ensure your images are optimized for speed and SEO, while Smart Stories | Video Story will allow you to use those images and videos in engaging story formats.
Does SEO Speed Image Optimizer offer video optimization?
No, SEO Speed Image Optimizer focuses exclusively on image optimization. It doesn't offer video optimization features. Consider a dedicated video optimization app if that's required.
Is Smart Stories | Video Story difficult to set up?
Based on the description, Smart Stories | Video Story is designed to be user-friendly, with drag-and-drop functionality and templates to simplify the story creation process. No specific difficulty metrics are provided.
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