Shopify Flow vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Shopify Flow and Trustoo Pop ups, Email Popups (SendWILL/Ecomsend) both aim to enhance e-commerce operations, but they target different areas. Shopify Flow is a broad automation and integration platform designed to streamline various aspects of a business, including marketing, order fulfillment, and inventory management. It focuses on custom workflow creation and connectivity to other apps and services like Slack and Google Sheets. In contrast, Trustoo Pop ups, Email Popups centers on email marketing and list growth, offering tools like popups, email campaigns, and automated email flows. Trustoo Pop ups, Email Popups prioritizes acquiring and engaging customers through email, providing features for creating visually appealing campaigns and automating customer interactions. This application is aimed at merchants looking to grow their email list and automate their email marketing efforts. Shopify Flow, however, caters to a broader audience seeking general business process automation across multiple departments, appealing to merchants with more complex operational needs and those who wish to integrate their Shopify store with a wide range of external services.
At a Glance
Shopify Flow
2,836 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Shopify Flow
Shopify Flow is your automation and integration platform for ecommerce.
Key Features
- Automate with hundreds of workflow templates for ecommerce tasks.
- Add custom logic and unlimited actions to any automation.
- Integrate with tags, metafields, B2B, Slack, Google Sheets, and more.
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Shopify Flow4.7/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 2836 | 7110 |
Reviews Shopify Flow2836 Trustoo Pop ups, Email Popups7110 | ||
| Core Function | Broad Automation & Integration | Email Marketing & List Growth |
Core Function Shopify FlowBroad Automation & Integration Trustoo Pop ups, Email PopupsEmail Marketing & List Growth | ||
| Target Merchant | Merchants needing diverse automation and integrations | Merchants focused on email list building and marketing |
Target Merchant Shopify FlowMerchants needing diverse automation and integrations Trustoo Pop ups, Email PopupsMerchants focused on email list building and marketing | ||
| Key Features | Workflow templates, custom logic, integrations with tags, metafields, Slack, Google Sheets | Popups, email campaigns, automated email flows, drag-and-drop editor, integration with Klaviyo, Mailchimp, SMSBump, Privy |
Key Features Shopify FlowWorkflow templates, custom logic, integrations with tags, metafields, Slack, Google Sheets Trustoo Pop ups, Email PopupsPopups, email campaigns, automated email flows, drag-and-drop editor, integration with Klaviyo, Mailchimp, SMSBump, Privy | ||
| Ease of Use | Potentially more complex due to broader functionality | Designed for ease of use with no coding required |
Ease of Use Shopify FlowPotentially more complex due to broader functionality Trustoo Pop ups, Email PopupsDesigned for ease of use with no coding required | ||
| Value Proposition | Improved efficiency and productivity through custom automation across multiple business areas | Grow email list, automate email marketing, and increase sales |
Value Proposition Shopify FlowImproved efficiency and productivity through custom automation across multiple business areas Trustoo Pop ups, Email PopupsGrow email list, automate email marketing, and increase sales | ||
| Automation Focus | Diverse: marketing, order fulfillment, inventory, fraud prevention | Specific: welcome emails, cart recovery, customer win-back |
Automation Focus Shopify FlowDiverse: marketing, order fulfillment, inventory, fraud prevention Trustoo Pop ups, Email PopupsSpecific: welcome emails, cart recovery, customer win-back | ||
Our Verdict
For merchants primarily focused on growing their email list, automating email marketing campaigns, and driving sales through email promotions, Trustoo Pop ups, Email Popups is the better choice. Its dedicated features for popup creation, email campaign design, and email automation make it a powerful tool for email marketing.
However, if a merchant needs a more comprehensive automation platform to streamline various aspects of their business beyond email marketing, such as order fulfillment, inventory management, and fraud prevention, then Shopify Flow is a better fit. Its ability to create custom workflows and integrate with numerous apps and services provides greater flexibility and control over business processes.
Common Questions
Which app is easier to use?
Trustoo Pop ups, Email Popups is likely easier to use, especially for users without coding experience, due to its drag-and-drop editor and focus on email marketing. Shopify Flow can be more complex because of its broader automation capabilities and need for workflow configuration.
Which app is better for general business automation?
Shopify Flow is better for general business automation. It can automate tasks across various departments, including marketing, order fulfillment, inventory, and more. Trustoo Pop ups, Email Popups is primarily focused on email marketing automation.
Can both apps integrate with other marketing tools?
Yes, both apps offer integrations. Shopify Flow integrates with a wider variety of services including Slack and Google Sheets, in addition to standard marketing tools. Trustoo Pop ups, Email Popups explicitly mentions integrations with Klaviyo, Mailchimp, SMSBump, and Privy.
Which app is more suitable for a small business just starting out?
Trustoo Pop ups, Email Popups is often a better starting point for small businesses due to its focused functionality, ease of use, and direct impact on list growth and sales. Shopify Flow might be overkill until business processes become more complex and require broader automation.
Which app has higher social proof based on reviews?
Trustoo Pop ups, Email Popups has significantly more reviews (7110) than Shopify Flow (2836), suggesting wider adoption and possibly a stronger community of users based on quantity alone. However, both have high ratings (5/5 vs 4.7/5 respectively)
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