Shopify Flow vs Zigpoll Customer Surveysfor Shopify (2026)
Shopify Flow and Zigpoll Customer Surveys, while both categorized under Operations on the Shopify App Store, cater to vastly different needs within an ecommerce business. Shopify Flow focuses on automating internal processes and integrating various systems, aiming to boost productivity and free up time. It's positioned as a no-code automation platform that connects marketing, order fulfillment, inventory management, and more. Conversely, Zigpoll Customer Surveys concentrates on gathering customer feedback through surveys delivered at various points in the customer journey, from pre-purchase to post-purchase, and even abandoned checkout scenarios. It leverages AI analytics to provide actionable insights from this zero-party data. The key difference lies in their core functionalities. Flow is about streamlining operations through automation, while Zigpoll is about understanding customer sentiment and leveraging it for business optimization. Flow integrates with existing apps and services, enabling custom workflows, whereas Zigpoll integrates with Shopify and the marketing stack to collect and analyze customer data. While both aim to improve business outcomes, they achieve this through distinct mechanisms: operational efficiency versus customer insights. Therefore, their ideal users differ significantly based on their primary needs and challenges.
At a Glance
Shopify Flow
2,836 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Shopify Flow
Shopify Flow is your automation and integration platform for ecommerce.
Key Features
- Automate with hundreds of workflow templates for ecommerce tasks.
- Add custom logic and unlimited actions to any automation.
- Integrate with tags, metafields, B2B, Slack, Google Sheets, and more.
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 4.7/5 | 5/5 |
Rating Shopify Flow4.7/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 2836 | 417 |
Reviews Shopify Flow2836 Zigpoll Customer Surveys417 | ||
| Primary Function | Automation and Integration | Customer Surveys and Analytics |
Primary Function Shopify FlowAutomation and Integration Zigpoll Customer SurveysCustomer Surveys and Analytics | ||
| Target Merchant | Merchants needing workflow automation across various business areas | Merchants seeking customer feedback to improve business decisions |
Target Merchant Shopify FlowMerchants needing workflow automation across various business areas Zigpoll Customer SurveysMerchants seeking customer feedback to improve business decisions | ||
| Ease of Use | Workflow templates offer a starting point, but custom logic may require some technical understanding. | No-code setup; focuses on ease of use and customization. |
Ease of Use Shopify FlowWorkflow templates offer a starting point, but custom logic may require some technical understanding. Zigpoll Customer SurveysNo-code setup; focuses on ease of use and customization. | ||
| Value Proposition | Increased efficiency, time savings, and customizability. | Actionable customer insights, improved customer experience, and optimized conversion rates. |
Value Proposition Shopify FlowIncreased efficiency, time savings, and customizability. Zigpoll Customer SurveysActionable customer insights, improved customer experience, and optimized conversion rates. | ||
| Key Features | Workflow templates, custom logic, integrations with tags, metafields, B2B, Slack, Google Sheets | Post-purchase surveys, multilingual support, abandoned checkout campaigns, Shopify integration, AI analytics |
Key Features Shopify FlowWorkflow templates, custom logic, integrations with tags, metafields, B2B, Slack, Google Sheets Zigpoll Customer SurveysPost-purchase surveys, multilingual support, abandoned checkout campaigns, Shopify integration, AI analytics | ||
| Integrations | Wide range of apps and services | Shopify and marketing stack |
Integrations Shopify FlowWide range of apps and services Zigpoll Customer SurveysShopify and marketing stack | ||
Our Verdict
For Shopify merchants seeking to automate internal operations, connect various apps and services, and streamline workflows to improve efficiency, Shopify Flow is the superior choice. Its powerful automation capabilities, wide range of integrations, and workflow templates make it a valuable tool for businesses of all sizes. However, for merchants prioritizing understanding customer sentiment, gathering feedback, and optimizing their business based on customer insights, Zigpoll Customer Surveys is the better option. Its focus on surveys, AI analytics, and integration with Shopify makes it an ideal tool for enhancing the customer experience and driving conversions.
Ultimately, the best app depends on the merchant's specific needs. A merchant might even benefit from using both apps, leveraging Flow to automate the workflow based on insights gleaned from Zigpoll. For example, Zigpoll could trigger an automated marketing campaign through Flow based on survey responses.
Common Questions
Which app is easier to set up and use?
Zigpoll Customer Surveys is generally easier to set up and use due to its no-code interface and focus on simplicity. Shopify Flow, while offering templates, can require more technical understanding to customize complex workflows.
Which app is better for small businesses with limited resources?
Zigpoll Customer Surveys is likely better for small businesses initially due to its ease of use and direct impact on customer understanding. Shopify Flow's benefits are more pronounced when a business has established processes that can be automated.
Which app provides a better return on investment (ROI)?
The ROI depends on the merchant's goals. If the goal is to reduce operational costs and free up time, Shopify Flow is more likely to deliver a higher ROI. If the goal is to improve customer satisfaction and conversion rates, Zigpoll Customer Surveys is more likely to provide a better return.
Can these two apps be used together?
Yes, these apps can be used together. Zigpoll could be used to gather customer feedback, and then Shopify Flow could be used to automate actions based on that feedback, such as triggering personalized marketing campaigns or adjusting inventory levels.
Does Zigpoll integrate with Shopify Checkout Extensibility?
Yes, Zigpoll is compatible with Shopify's Order Status and Thank You Page Checkout Extensions, allowing surveys to be delivered seamlessly within the checkout process.
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