Shopify Planet vs Swish (formerly Wishlist King)for Shopify (2026)
Shopify Planet and Swish (formerly Wishlist King) address distinct aspects of customer loyalty and sales enhancement on Shopify. Shopify Planet focuses on appealing to environmentally conscious consumers by offering carbon-neutral shipping options. It positions itself as a tool for attracting modern shoppers who value sustainability, citing statistics regarding increased conversion rates and willingness to pay a premium for eco-friendly practices. Swish, on the other hand, centers on improving the shopping experience through wishlist functionality. It aims to increase sales and customer satisfaction by enabling shoppers to save desired items and receive personalized notifications, fostering customer engagement through features like advanced analytics and seamless theme integration.
At a Glance
Shopify Planet
72 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Shopify Planet
Offer carbon-neutral shipping on any order, and use badges and widgets to reach modern shoppers.
Key Features
- Simple carbon-neutral shipping: Install, pick a plan, and you're set.
- Either you or your customers – or both – can pay for carbon-neutral shipping.
- Support vetted projects designed to future-proof the planet.
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 3.2/5 | 5/5 |
Rating Shopify Planet3.2/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 72 | 273 |
Reviews Shopify Planet72 Swish (formerly Wishlist King)273 | ||
| Focus | Sustainability (Carbon-Neutral Shipping) | Wishlist Functionality & Engagement |
Focus Shopify PlanetSustainability (Carbon-Neutral Shipping) Swish (formerly Wishlist King)Wishlist Functionality & Engagement | ||
| Target Merchant | Businesses targeting environmentally conscious customers | Businesses aiming to improve customer engagement and conversion rates |
Target Merchant Shopify PlanetBusinesses targeting environmentally conscious customers Swish (formerly Wishlist King)Businesses aiming to improve customer engagement and conversion rates | ||
| Key Feature 1 | Carbon-Neutral Shipping Options | Customizable Wishlist |
Key Feature 1 Shopify PlanetCarbon-Neutral Shipping Options Swish (formerly Wishlist King)Customizable Wishlist | ||
| Key Feature 2 | Sustainability Badges and Widgets | Personalized Wishlist Notifications |
Key Feature 2 Shopify PlanetSustainability Badges and Widgets Swish (formerly Wishlist King)Personalized Wishlist Notifications | ||
| Integration | Not Specified | Klaviyo, GA4, Meta |
Integration Shopify PlanetNot Specified Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Ease of Use | Simple Setup | Free Setup & Customization Service |
Ease of Use Shopify PlanetSimple Setup Swish (formerly Wishlist King)Free Setup & Customization Service | ||
| Value Proposition | Attract environmentally conscious customers and potentially increase conversion rates. | Increase sales and customer satisfaction through enhanced wishlist features. |
Value Proposition Shopify PlanetAttract environmentally conscious customers and potentially increase conversion rates. Swish (formerly Wishlist King)Increase sales and customer satisfaction through enhanced wishlist features. | ||
Our Verdict
Shopify Planet is better suited for merchants whose target audience values sustainability and are looking for a way to offer carbon-neutral shipping. The app’s badges and widgets can be effective for attracting environmentally conscious shoppers. However, the lower rating and fewer reviews compared to Swish should be considered. Swish (formerly Wishlist King) is the stronger choice for merchants seeking to improve customer engagement, increase sales through wishlists, and benefit from seamless integration with marketing platforms. Its higher rating, larger number of reviews, and free setup service suggest a more reliable and well-received solution for enhancing the shopping experience. A merchant could potentially benefit from *both* if their target market places a high value on *both* sustainability *and* a well-integrated shopping experience, but priorities should be weighed against budget and implementation complexity.
Common Questions
Which app is easier to set up?
Shopify Planet offers a simple setup process. Swish offers a free setup and customization service, which could be appealing to merchants lacking technical expertise.
Which app offers better marketing integration?
Swish explicitly mentions integrations with Klaviyo, GA4, and Meta, offering more robust marketing capabilities out-of-the-box.
Which app has better social proof?
Swish has significantly stronger social proof with a 5/5 rating and 273 reviews compared to Shopify Planet's 3.2/5 rating and 72 reviews.
Which app is more likely to increase conversion rates?
Shopify Planet claims users have seen a 20+% conversion rate from shoppers contributing to carbon removal, directly linking sustainability efforts to sales. Swish promotes sales through a seamless wishlist experience, but does not claim specific conversion rate increases in the app description.
If my store sells eco-friendly products, which app should I choose?
While both apps can be helpful, Shopify Planet likely complements the existing product offering and caters to the same environmentally conscious clientele. Swish is helpful for *any* store, but less specifically linked to the existing appeal of environmentally-focused stores.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store