Shoppy ‑ Mobile App Builder vs Swish (formerly Wishlist King)for Shopify (2026)
Shoppy - Mobile App Builder and Swish (formerly Wishlist King) cater to different needs within the customer loyalty category on Shopify. Shoppy focuses on creating a native mobile app experience for Shopify stores, emphasizing brand presence on smartphones and leveraging push notifications to engage customers. It aims to streamline the shopping experience with fast checkout and persistent carts. In contrast, Swish concentrates on enhancing the shopping journey through wishlist functionality. It provides a customizable wishlist solution designed to drive conversions by allowing customers to save desired products and receive personalized notifications. Swish positions itself as a tool for merchants aiming to capture customer intent and nurture sales opportunities, while Shoppy targets merchants aiming to provide an app-based, mobile-first experience.
At a Glance
Shoppy ‑ Mobile App Builder
29 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Shoppy ‑ Mobile App Builder
Create and customize your App with Shoppy providing your customers with the best shopping experience
Key Features
- Give your style and optimize the UX
- Increase your sales
- Strengthen relationships
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Shoppy ‑ Mobile App Builder5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 29 | 273 |
Reviews Shoppy ‑ Mobile App Builder29 Swish (formerly Wishlist King)273 | ||
| Primary Function | Mobile App Creation | Wishlist Management |
Primary Function Shoppy ‑ Mobile App BuilderMobile App Creation Swish (formerly Wishlist King)Wishlist Management | ||
| Engagement Method | Push Notifications | Personalized Wishlist Notifications |
Engagement Method Shoppy ‑ Mobile App BuilderPush Notifications Swish (formerly Wishlist King)Personalized Wishlist Notifications | ||
| Target Merchant | Merchants wanting mobile app presence | Merchants seeking conversion optimization via wishlists |
Target Merchant Shoppy ‑ Mobile App BuilderMerchants wanting mobile app presence Swish (formerly Wishlist King)Merchants seeking conversion optimization via wishlists | ||
| Ease of Use (Implied) | Customization focused | Free setup & customization service |
Ease of Use (Implied) Shoppy ‑ Mobile App BuilderCustomization focused Swish (formerly Wishlist King)Free setup & customization service | ||
| Value Proposition | Increased brand awareness and sales through mobile app | Unlock additional revenue with wishlist-driven customer engagement |
Value Proposition Shoppy ‑ Mobile App BuilderIncreased brand awareness and sales through mobile app Swish (formerly Wishlist King)Unlock additional revenue with wishlist-driven customer engagement | ||
| Integrations | Not explicitly mentioned | Klaviyo, GA4, Meta |
Integrations Shoppy ‑ Mobile App BuilderNot explicitly mentioned Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Category Focus | Customer Loyalty through App Experience | Customer Loyalty through Wishlists |
Category Focus Shoppy ‑ Mobile App BuilderCustomer Loyalty through App Experience Swish (formerly Wishlist King)Customer Loyalty through Wishlists | ||
Our Verdict
For Shopify merchants seeking a dedicated mobile app presence to directly engage customers on their smartphones, Shoppy - Mobile App Builder is the better choice. Its focus on push notifications, fast checkout, and a personalized mobile experience caters to customers who prefer shopping via apps. On the other hand, Swish (formerly Wishlist King) is more suited for merchants looking to optimize their existing online store by leveraging wishlist functionality to capture customer intent, personalize communication, and ultimately drive conversions. The availability of free setup and integrations with Klaviyo, GA4 and Meta makes Swish a powerful tool for data-driven sales improvement.
Common Questions
Which app is easier to set up and use?
Swish offers a free setup and customization service, suggesting potentially easier onboarding compared to Shoppy, where the ease of use depends on the extent of customization required.
Which app is better for driving repeat purchases?
Both apps can contribute to repeat purchases. Shoppy through ongoing push notifications and app-specific offers. Swish through personalized wishlist-related reminders and promotions.
Which app provides more analytics?
Swish explicitly mentions advanced analytics related to wishlist curation, while Shoppy doesn't provide specific details about its analytics capabilities. Therefore, Swish likely provides more dedicated analytics.
Which app is better for merchants with a large social media following?
Swish's integration with Meta might provide an advantage for merchants looking to leverage their social media presence through wishlist sharing and targeted advertising. Shoppy's direct benefit is less apparent in this area.
Which app requires more ongoing maintenance?
Shoppy, being a full mobile app builder, will likely require more ongoing maintenance due to app updates, feature additions, and platform compatibility. Swish primarily focuses on wishlist functionality within an existing Shopify store, potentially requiring less maintenance.
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