Simplee Memberships & Loyalty vs Swish (formerly Wishlist King)for Shopify (2026)

Simplee Memberships & Loyalty and Swish (formerly Wishlist King) both aim to enhance customer loyalty, but approach it from fundamentally different angles. Simplee focuses on creating exclusive membership programs, allowing merchants to gate content, offer recurring billing with flexible options like setup fees and trials, and provide discounts and store credits to members. This allows businesses to implement subscription models and VIP programs akin to Costco or Amazon Prime. Swish, on the other hand, centers around wishlist functionality, empowering customers to track desired products, and enabling merchants to gain insights and drive conversions through personalized notifications and analytics. Simplee is geared towards merchants looking to build a recurring revenue stream and cultivate a loyal subscriber base through exclusive perks and gated content. It offers robust membership management features and integrates with email marketing platforms like Klaviyo and Omnisend. Swish targets merchants aiming to increase customer engagement, reduce abandoned carts, and leverage data-driven insights to personalize the shopping experience. Its key strength lies in its wishlist features, seamless theme integration, and out-of-the-box integrations with Klaviyo, GA4, and Meta. The "free setup & customisation" mentioned by Swish also hints at a more user-friendly onboarding experience. Both apps have perfect 5/5 ratings. However, Swish has significantly more reviews (273) than Simplee (74), suggesting wider adoption and possibly more established features or support system, despite the recent rebranding.

Simplee Memberships & Loyalty and Swish (formerly Wishlist King) both aim to enhance customer loyalty, but approach it from fundamentally different angles. Simplee focuses on creating exclusive membership programs, allowing merchants to gate content, offer recurring billing with flexible options like setup fees and trials, and provide discounts and store credits to members. This allows businesses to implement subscription models and VIP programs akin to Costco or Amazon Prime. Swish, on the other hand, centers around wishlist functionality, empowering customers to track desired products, and enabling merchants to gain insights and drive conversions through personalized notifications and analytics. Simplee is geared towards merchants looking to build a recurring revenue stream and cultivate a loyal subscriber base through exclusive perks and gated content. It offers robust membership management features and integrates with email marketing platforms like Klaviyo and Omnisend. Swish targets merchants aiming to increase customer engagement, reduce abandoned carts, and leverage data-driven insights to personalize the shopping experience. Its key strength lies in its wishlist features, seamless theme integration, and out-of-the-box integrations with Klaviyo, GA4, and Meta. The "free setup & customisation" mentioned by Swish also hints at a more user-friendly onboarding experience. Both apps have perfect 5/5 ratings. However, Swish has significantly more reviews (273) than Simplee (74), suggesting wider adoption and possibly more established features or support system, despite the recent rebranding.