Simplee Memberships & Loyalty vs Wishlist ‑ Wishifyfor Shopify (2026)
Simplee Memberships & Loyalty and Wishlist ‑ Wishify both aim to enhance customer experience and drive sales on Shopify, but they cater to distinctly different needs. Simplee Memberships & Loyalty focuses on building recurring revenue streams and fostering deep customer loyalty through paid memberships, gated content, and exclusive perks. It aims to create a subscription-based model similar to Costco or Amazon Prime, offering features like recurring billing, store credits, and content restriction. This makes it suitable for merchants looking to create premium customer experiences and predictable revenue. Wishlist ‑ Wishify, on the other hand, centers on improving conversion rates and encouraging repeat purchases by allowing customers to save and share their favorite products. Its core strength lies in providing a convenient way for shoppers to curate personalized wishlists, share them on social media, and receive email reminders. This approach benefits merchants seeking to engage customers who are not quite ready to buy, subtly encourage purchasing decisions, and harness social sharing for increased visibility. While both apps share the 'Customer Loyalty' category, their methodologies and target outcomes are vastly different, with Simplee focusing on exclusivity and recurring revenue, and Wishify focusing on convenience and conversion optimization.
At a Glance
Simplee Memberships & Loyalty
74 reviews
Wishlist ‑ Wishify
212 reviews
Detailed Overview
Simplee Memberships & Loyalty
Paid loyalty, recurring memberships, free trials. Give members discounts, credits, restrict content
Key Features
- Recurring billing → setup fees, free or discounted trials, fixed billing dates
- Gated Content → restrict access to products, blogs, pages, collections, etc...
- Discounts → product / shipping discounts on first (yes first!) and future orders
- Integrations → connect to Flow, send emails via Klaviyo or Omnisend
- Store Credits → give members cash back for first or all membership orders
Wishlist ‑ Wishify
Allow customers to save favorite products to their Wishlist and view them later anytime.
Key Features
- Unleash the power of Wishlist to increase sales and conversion.
- Easily share Wishlist with friends on Facebook, WhatsApp, Twitter, and more.
- Fully customize Wishlist button, icon, and email reminders
- Automated email reminders to recover lost sales
- Add-to-Cart from Wishlist for faster checkout
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Simplee Memberships & Loyalty5/5 Wishlist ‑ Wishify5/5 | ||
| Reviews | 74 | 212 |
Reviews Simplee Memberships & Loyalty74 Wishlist ‑ Wishify212 | ||
| Core Functionality | Membership & Loyalty Program Management | Wishlist Functionality |
Core Functionality Simplee Memberships & LoyaltyMembership & Loyalty Program Management Wishlist ‑ WishifyWishlist Functionality | ||
| Target Merchant | Businesses wanting recurring revenue through memberships | Businesses aiming to improve conversion and engagement |
Target Merchant Simplee Memberships & LoyaltyBusinesses wanting recurring revenue through memberships Wishlist ‑ WishifyBusinesses aiming to improve conversion and engagement | ||
| Key Features | Recurring billing, gated content, store credits | Wishlist sharing, email reminders, guest wishlist |
Key Features Simplee Memberships & LoyaltyRecurring billing, gated content, store credits Wishlist ‑ WishifyWishlist sharing, email reminders, guest wishlist | ||
| Value Proposition | Build predictable revenue and premium customer experiences | Reduce cart abandonment and drive sales through saved items |
Value Proposition Simplee Memberships & LoyaltyBuild predictable revenue and premium customer experiences Wishlist ‑ WishifyReduce cart abandonment and drive sales through saved items | ||
| Integration Focus | Flow, Klaviyo, Omnisend | Social media sharing |
Integration Focus Simplee Memberships & LoyaltyFlow, Klaviyo, Omnisend Wishlist ‑ WishifySocial media sharing | ||
Our Verdict
The choice between Simplee Memberships & Loyalty and Wishlist ‑ Wishify depends entirely on the merchant's business model and objectives. If a merchant aims to establish a subscription-based model, offering exclusive perks and recurring billing, Simplee Memberships & Loyalty is the clear choice. It's ideal for businesses selling premium products, digital content, or services where recurring revenue is desired.
However, if the primary goal is to improve conversion rates, reduce cart abandonment, and encourage social sharing, Wishlist ‑ Wishify is the better option. It's particularly effective for stores with a wide product catalog, enabling customers to easily save and revisit items of interest. While both help retain customers, they do so using very different strategies.
Common Questions
Which app is easier to set up?
Without direct access, it's impossible to determine definitively. However, Wishlist ‑ Wishify appears to have a simpler setup, focusing on wishlist functionality. Simplee Memberships & Loyalty, with its complex membership management features, might require more configuration.
Can I use both apps on the same Shopify store?
Yes, technically, you can install both apps. However, ensure their functionalities don't overlap negatively and that the combined impact on store performance and user experience is positive. Using both might overwhelm some customers.
Does Simplee Memberships & Loyalty support different membership tiers?
The description suggests flexibility in membership offerings, including setup fees, free trials, and one-time memberships. While not explicitly stated, it's likely that different tiers can be configured, given the focus on building "Costco or Amazon Prime types of memberships."
How does Wishlist ‑ Wishify help recover lost sales?
Wishlist ‑ Wishify leverages automated email reminders to remind customers of items saved in their wishlist, encouraging them to complete the purchase. This is a direct method of addressing cart abandonment and driving sales.
Which app offers better value for money?
Value for money depends on the merchant's specific needs and priorities. Simplee Memberships & Loyalty could be more valuable for businesses seeking substantial recurring revenue. Wishlist ‑ Wishify could be more valuable for increasing overall sales conversion without needing membership management.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store