Skio Subscriptions (YC S20) vs Wrapped: Gift Wrap & Messagesfor Shopify (2026)
Skio Subscriptions (YC S20) and Wrapped: Gift Wrap & Messages, while both listed under 'Upsell and cross-sell' on Shopify, cater to vastly different merchant needs. Skio focuses on building robust subscription programs for brands looking to scale recurring revenue. It emphasizes customer retention and LTV with features like a no-code customer portal, build-a-box options, and automated journeys. Their marketing is aggressive, positioning themselves as a more advanced solution for businesses outgrowing basic subscription apps. Skio targets merchants with existing subscription models or those looking to implement sophisticated strategies from day one, promising seamless migrations and reduced churn. Wrapped, on the other hand, is designed to enhance the gifting experience on a Shopify store. Its core function is to enable gift wrap options, personalized messages, and other gift-related customizations. This app is targeted towards merchants who want to increase AOV (Average Order Value) by offering premium gifting services, particularly around holidays and special occasions. Wrapped offers features like customizable gift blocks on product pages, cart, or checkout, and the ability to add gift options to entire orders or individual products. Its focus is less on subscriptions and more on improving the customer experience and boosting sales through gift-giving options.
At a Glance
Skio Subscriptions (YC S20)
219 reviews
Wrapped: Gift Wrap & Messages
108 reviews
Detailed Overview
Skio Subscriptions (YC S20)
The subscription platform top brands graduate to.
Key Features
- No-code customer portal - Beautiful UX that cuts support tickets in half
- Build-a-Box - Let subscribers customize bundles (static/dynamic/sectioned)
- Multi-step cancel flows - Turn cancellations into pauses, swaps, and saves
- Automated journeys - Welcome flows, win-backs, and upsells on autopilot
- Seamless migration - We move your subscribers without losing data or sleep
Wrapped: Gift Wrap & Messages
Boost sales and order value with personalized gift messages, gift wrap, and gift options.
Key Features
- Gift Blocks | Upsell gift options on product pages, carts, and at checkout
- Order Gift Options | Add gift wrap and gift messages to an entire order
- Product Gift Options | Add gift wrap and gift messages to individual products
- Elevated customer experience | A seamless way for shoppers to personalize gifts
- Fully customizable | Easily match gift option features to your brand and theme
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Skio Subscriptions (YC S20)5/5 Wrapped: Gift Wrap & Messages4.8/5 | ||
| Reviews | 219 | 108 |
Reviews Skio Subscriptions (YC S20)219 Wrapped: Gift Wrap & Messages108 | ||
| Primary Focus | Subscription Management | Gift Options and Personalization |
Primary Focus Skio Subscriptions (YC S20)Subscription Management Wrapped: Gift Wrap & MessagesGift Options and Personalization | ||
| Key Differentiator | Advanced features for reducing churn and increasing LTV in subscriptions | Seamless integration of gift wrap and personalized message options |
Key Differentiator Skio Subscriptions (YC S20)Advanced features for reducing churn and increasing LTV in subscriptions Wrapped: Gift Wrap & MessagesSeamless integration of gift wrap and personalized message options | ||
| Target Merchant | Brands with or seeking sophisticated subscription models | Stores aiming to boost AOV by offering enhanced gifting experiences |
Target Merchant Skio Subscriptions (YC S20)Brands with or seeking sophisticated subscription models Wrapped: Gift Wrap & MessagesStores aiming to boost AOV by offering enhanced gifting experiences | ||
| Ease of Use (Inferred) | Potentially higher learning curve due to advanced features | Likely easier to set up and implement gift options |
Ease of Use (Inferred) Skio Subscriptions (YC S20)Potentially higher learning curve due to advanced features Wrapped: Gift Wrap & MessagesLikely easier to set up and implement gift options | ||
| Value Proposition | Increased subscriber LTV and reduced churn through advanced subscription features | Increased AOV and customer satisfaction through personalized gift options |
Value Proposition Skio Subscriptions (YC S20)Increased subscriber LTV and reduced churn through advanced subscription features Wrapped: Gift Wrap & MessagesIncreased AOV and customer satisfaction through personalized gift options | ||
| Customer Portal | No-code customer portal with beautiful UX | Not applicable |
Customer Portal Skio Subscriptions (YC S20)No-code customer portal with beautiful UX Wrapped: Gift Wrap & MessagesNot applicable | ||
| Gift Customization | Build-a-Box (customizable bundles) | Customizable gift wrapping, gift notes, personalized messages, and gift boxes |
Gift Customization Skio Subscriptions (YC S20)Build-a-Box (customizable bundles) Wrapped: Gift Wrap & MessagesCustomizable gift wrapping, gift notes, personalized messages, and gift boxes | ||
Our Verdict
For merchants focused on building and scaling subscription programs, Skio Subscriptions is the clear choice. Its feature set is geared towards increasing customer lifetime value and reducing churn within a subscription model. The seamless migration offered also makes it attractive for merchants looking to switch from less robust solutions.
If, however, the goal is to enhance the customer experience and boost AOV by offering gift-giving options, Wrapped: Gift Wrap & Messages is the better fit. It's perfect for stores that see a significant portion of their sales during holidays or other gift-giving occasions. Its simple integration and focus on gift options make it ideal for businesses looking to quickly add this functionality to their store.
Common Questions
What problem does Skio solve that Wrapped doesn't?
Skio solves the problem of managing and optimizing subscription programs to reduce churn and increase customer lifetime value, something Wrapped doesn't address.
What problem does Wrapped solve that Skio doesn't?
Wrapped solves the problem of providing seamless gift wrapping and personalized message options to increase average order value, something Skio doesn't offer.
Which app is better for increasing customer retention?
Skio is designed to increase customer retention specifically within subscription programs through features like automated journeys and multi-step cancel flows. Wrapped focuses on improving customer experience but doesn't have dedicated retention features.
If I only want one app to increase AOV and don't have subscriptions, is Wrapped the better choice?
Yes, if you don't have a subscription model, Wrapped is the better choice as it is specifically designed to increase AOV through gift personalization options.
Are these apps compatible with each other?
While theoretically possible to use both, there might be functional overlap if Skio offers any basic gifting features, and care must be taken to ensure a seamless customer experience if implementing both.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store