Smile: Loyalty Rewards Program vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Smile: Loyalty Rewards Program and Trustoo Pop ups, Email Popups both aim to enhance the e-commerce experience but target different aspects of customer engagement. Smile focuses on building customer loyalty through a comprehensive rewards program encompassing points, VIP tiers, and referrals. Its strength lies in creating a branded loyalty experience directly integrated into the customer journey and leveraging existing customer accounts. Trustoo, on the other hand, centers on email list growth and marketing automation, using pop-ups, email campaigns, and automated flows to drive sales and customer engagement. The core difference lies in their primary focus: Smile is about customer retention and loyalty program management, while Trustoo emphasizes lead generation and email marketing. Smile provides tools to reward existing customers and encourage repeat purchases. Trustoo focuses on acquiring new customers and re-engaging them via email. Both apps share common ground in offering customization options to match a brand's aesthetic and integrations with popular marketing tools like Klaviyo, but the nature of these integrations aligns with their respective core functions. Trustoo provides email marketing automation, while Smile focuses on amplifying loyalty programs via email.
At a Glance
Smile: Loyalty Rewards Program
3,992 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Smile: Loyalty Rewards Program
Launch a loyalty program in minutes — with points, rewards, VIP tiers, referrals and more.
Key Features
- Create a powerful loyalty program in minutes — points, VIP, referrals & more
- Customize every detail to match your brand's look and feel
- Embed loyalty on product pages, at checkout, with a modern loyalty page
- Loyalty Hub: Offer the ultimate home for rewards inside customer accounts
- Deeply integrated with Klaviyo, Judge.me, Gorgias and 30+ other tools you love
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Smile: Loyalty Rewards Program4.9/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 3992 | 7110 |
Reviews Smile: Loyalty Rewards Program3992 Trustoo Pop ups, Email Popups7110 | ||
| Primary Function | Loyalty Rewards Program | Email List Growth & Marketing Automation |
Primary Function Smile: Loyalty Rewards ProgramLoyalty Rewards Program Trustoo Pop ups, Email PopupsEmail List Growth & Marketing Automation | ||
| Key Features | Points, VIP Tiers, Referrals, Loyalty Hub | Popups, Email Campaigns, Automated Flows, Spin the Wheel |
Key Features Smile: Loyalty Rewards ProgramPoints, VIP Tiers, Referrals, Loyalty Hub Trustoo Pop ups, Email PopupsPopups, Email Campaigns, Automated Flows, Spin the Wheel | ||
| Target Merchant | Merchants prioritizing customer retention and loyalty | Merchants focused on acquiring new leads and driving sales through email marketing |
Target Merchant Smile: Loyalty Rewards ProgramMerchants prioritizing customer retention and loyalty Trustoo Pop ups, Email PopupsMerchants focused on acquiring new leads and driving sales through email marketing | ||
| Ease of Use | Claims to create a program in minutes | Claims Easy Setup, no coding |
Ease of Use Smile: Loyalty Rewards ProgramClaims to create a program in minutes Trustoo Pop ups, Email PopupsClaims Easy Setup, no coding | ||
| Value Proposition | Increased customer lifetime value through loyalty and engagement | Expanded email list and automated sales through marketing campaigns |
Value Proposition Smile: Loyalty Rewards ProgramIncreased customer lifetime value through loyalty and engagement Trustoo Pop ups, Email PopupsExpanded email list and automated sales through marketing campaigns | ||
| Customer Focus | Rewarding and recognizing existing customers | Acquiring new customers and re-engaging churned customers |
Customer Focus Smile: Loyalty Rewards ProgramRewarding and recognizing existing customers Trustoo Pop ups, Email PopupsAcquiring new customers and re-engaging churned customers | ||
Our Verdict
For Shopify merchants seeking to cultivate customer loyalty and offer a comprehensive rewards program, Smile: Loyalty Rewards Program is the superior choice. Its robust features for points, VIP tiers, and referrals, along with its direct integration into the customer account, make it ideal for businesses aiming to build lasting customer relationships. It will particularly benefit merchants that wish to incentivize repeat purchases and brand advocacy.
Conversely, Trustoo Pop ups, Email Popups is the better option for merchants primarily focused on expanding their email list and automating their email marketing efforts. Its pop-ups, email campaigns, and automated flows are well-suited for businesses prioritizing lead generation, cart recovery, and customer win-back strategies. While both apps offer value, their distinct focuses make them appropriate for different business objectives.
Common Questions
Which app is better for increasing customer lifetime value?
Smile: Loyalty Rewards Program is generally better for increasing customer lifetime value due to its focus on rewarding and retaining existing customers through loyalty programs.
Which app is better for acquiring new customers?
Trustoo Pop ups, Email Popups is more effective for acquiring new customers through its pop-ups, sign-up forms, and spin-the-wheel features.
Do both apps integrate with Klaviyo?
Yes, both Smile and Trustoo integrate with Klaviyo. Smile uses it to amplify loyalty programs, while Trustoo likely uses it for more general email marketing campaigns.
Which app is easier to set up?
Both apps claim to have an easy setup. Smile boasts a program creation in minutes, while Trustoo claims no coding is required.
If I could only choose one, which should I get?
Choose Smile if your priority is customer retention and rewarding existing customers. Choose Trustoo if your priority is email list growth and automating email marketing campaigns to drive sales.
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