Squid: Reviews, Upsells & 25+ vs VQB: AI Product Quiz Builderfor Shopify (2026)
Squid: Reviews, Upsells & 25+ and VQB: AI Product Quiz Builder both aim to increase revenue for Shopify merchants but employ drastically different strategies. Squid focuses on boosting Average Order Value (AOV) through a suite of upsell and cross-sell features, along with social proof elements like reviews and trust badges. It offers a broad range of tools, aiming to be an all-in-one solution for on-site conversion optimization. VQB, on the other hand, specializes in personalized product discovery and zero-party data collection through AI-powered quizzes. While Squid cast a wide net with its diverse feature set, including email popups and storewide discounts, VQB adopts a more targeted approach by emphasizing customer engagement and data acquisition. VQB allows personalized product recommendations, custom-made items, and segmentation. While both apps fall under the "Upsell and Bundles - Other" Shopify category, their core functionalities and ideal merchant profiles differ considerably. Squid caters to stores seeking a holistic boost through various methods, while VQB serves businesses prioritizing personalized experiences and customer data for targeted marketing.
At a Glance
Squid: Reviews, Upsells & 25+
11 reviews
VQB: AI Product Quiz Builder
89 reviews
Detailed Overview
Squid: Reviews, Upsells & 25+
Win trust in your store with Trust Badges, AI Recommendations, Bundles and 25+ Impactful features.
Key Features
- Display authentic customer reviews to establish credibility and increase sales
- Customizable upsells, Volume & FBT discount, Cart upsells, Post-purchase upsells
- Email popups, Survey, Birthday Collector & Custom fields for customer engagement
- Sales & Payment Badges, Checkout & Thank-you Page Upsells, Storewide Discounts
- Boost buyer confidence with testimonials, trust badges, using image-text widgets
VQB: AI Product Quiz Builder
Boost sales with personalized, on-brand quizzes that engage customers and capture zero-party data.
Key Features
- Product, variant or regimen recommendations with AI or flexible manual tagging.
- Dynamic result pages with custom messaging and redirects, no products needed.
- Integrates with Klaviyo, Recharge, Omnisend, Zapier, Google Analytics and Pixel.
- Page, embedded, and pop-up quizzes. Conditional logic. No-code + custom CSS.
- 23 languages incl Arabic, Dutch, French, German, Japanese, Portuguese, Spanish.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Squid: Reviews, Upsells & 25+5/5 VQB: AI Product Quiz Builder5/5 | ||
| Reviews | 11 | 89 |
Reviews Squid: Reviews, Upsells & 25+11 VQB: AI Product Quiz Builder89 | ||
| Core Functionality | Upsells, Cross-sells, Reviews, Trust Badges | AI Product Quizzes, Personalized Recommendations, Data Collection |
Core Functionality Squid: Reviews, Upsells & 25+Upsells, Cross-sells, Reviews, Trust Badges VQB: AI Product Quiz BuilderAI Product Quizzes, Personalized Recommendations, Data Collection | ||
| Upsell/Cross-sell Methods | Direct Upsells, FBT, Volume Discounts, Post-Purchase Upsells | Product Recommendations via Quiz Results |
Upsell/Cross-sell Methods Squid: Reviews, Upsells & 25+Direct Upsells, FBT, Volume Discounts, Post-Purchase Upsells VQB: AI Product Quiz BuilderProduct Recommendations via Quiz Results | ||
| Customer Engagement | Email Popups, Survey, Birthday Collector | Personalized Quiz Experience, Conditional Logic |
Customer Engagement Squid: Reviews, Upsells & 25+Email Popups, Survey, Birthday Collector VQB: AI Product Quiz BuilderPersonalized Quiz Experience, Conditional Logic | ||
| Integrations | Not explicitly mentioned (Implied: Shopify ecosystem) | Klaviyo, Recharge, Omnisend, Zapier, Google Analytics, Pixel |
Integrations Squid: Reviews, Upsells & 25+Not explicitly mentioned (Implied: Shopify ecosystem) VQB: AI Product Quiz BuilderKlaviyo, Recharge, Omnisend, Zapier, Google Analytics, Pixel | ||
| Ease of Use | Implied: Customizable features | No-code Editor, Custom CSS/JS |
Ease of Use Squid: Reviews, Upsells & 25+Implied: Customizable features VQB: AI Product Quiz BuilderNo-code Editor, Custom CSS/JS | ||
| Target Merchant | Businesses seeking broad AOV improvements | Businesses prioritizing personalized experiences and data-driven marketing |
Target Merchant Squid: Reviews, Upsells & 25+Businesses seeking broad AOV improvements VQB: AI Product Quiz BuilderBusinesses prioritizing personalized experiences and data-driven marketing | ||
| Value Proposition | All-in-one conversion optimization | Personalized product discovery and zero-party data |
Value Proposition Squid: Reviews, Upsells & 25+All-in-one conversion optimization VQB: AI Product Quiz BuilderPersonalized product discovery and zero-party data | ||
Our Verdict
For merchants looking to quickly implement a wide range of upsell and cross-sell tactics while simultaneously boosting social proof with reviews and trust badges, Squid: Reviews, Upsells & 25+ is a compelling option. Its all-in-one approach offers a convenient way to address multiple conversion bottlenecks. However, the lower review count suggests it's a newer app, and merchants might need to consider the potential for ongoing development.
VQB: AI Product Quiz Builder is the superior choice for businesses prioritizing personalized customer experiences and data-driven marketing strategies. Its AI-powered quiz builder provides a unique way to engage customers, understand their needs, and deliver tailored product recommendations. The robust integrations with marketing automation platforms like Klaviyo and Omnisend make it ideal for merchants seeking to build targeted email and SMS campaigns based on zero-party data.
Common Questions
Which app is easier to set up?
Based on the descriptions, Squid might offer a faster initial setup due to its broader feature set requiring less intricate configuration per feature. However, VQB's no-code editor could be equally accessible, especially for those familiar with quiz building principles. The choice depends on whether you prioritize speed across multiple areas (Squid) or focused quiz development (VQB).
Which app provides more detailed analytics?
VQB explicitly mentions robust insights, A/B testing, and drop-off analysis, suggesting more comprehensive analytics capabilities compared to Squid, where detailed analytics are not explicitly mentioned.
Which app is better for generating leads?
VQB is likely superior for lead generation as it actively collects zero-party data through quizzes. While Squid offers email popups, the data collected may be less targeted than that obtained through personalized quizzes.
Does Squid offer AI-powered features like VQB?
Squid mentions AI product recommendations, but the extent of AI integration compared to VQB's core AI-powered quiz building is significantly less. VQB's AI focuses on the quiz's functionality, while Squid's AI serves as a supplementary feature for product recommendations.
Which app is better for stores with a large product catalog?
VQB could be more beneficial for stores with large catalogs because the quiz format helps guide customers to the right products. The product recommendations can efficiently narrow down choices. Squid could also help but might require more manual configuration to ensure effective cross-selling across the entire catalog.
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