Stape Server GTM vs Workflow Automation—React Flowfor Shopify (2026)
Stape Server GTM and Workflow Automation—React Flow, while both categorized under 'Operations' in the Shopify app store, serve distinctly different purposes. Stape Server GTM focuses on improving conversion tracking and advertising return on ad spend (ROAS) through server-side Google Tag Manager (GTM) implementation. Its target audience is merchants struggling with data accuracy due to ad blockers and cookie restrictions, or those seeking more reliable attribution. It aims to solve technical complexities related to server-side tracking, offering a simplified GTM setup. Workflow Automation—React Flow, on the other hand, provides a comprehensive automation platform for various store operations, including order fulfillment, customer tagging, and email marketing. It empowers merchants to streamline repetitive tasks and personalize customer experiences. Its target audience encompasses a broader range of merchants seeking to optimize operational efficiency and enhance customer engagement. The primary difference lies in their core functionalities. Stape Server GTM centers around data analytics and advertising performance, aiming to improve the accuracy of conversion data. It positions itself as a tool for marketers and analysts seeking better insights and increased ROAS. Conversely, Workflow Automation—React Flow focuses on process automation across various aspects of the e-commerce business, from order management to customer communication. It caters to merchants seeking to automate tasks and improve overall operational efficiency. The two apps are unlikely to be substitutes; instead, they could complement each other, with Stape Server GTM providing data to inform the workflows automated by React Flow.
At a Glance
Stape Server GTM
20 reviews
Workflow Automation—React Flow
168 reviews
Detailed Overview
Stape Server GTM
Recover more conversions and boost ROAS with Stape’s app for server-side GTM tracking
Key Features
- Native app for server-side Google Tag Manager setup
- One-click GTM container injection into your store
- Automatic creation of major Data Layer events for conversion tracking
- Send purchase and refund webhooks to the server-side GTM container
- Extend cookies and bypass ad blockers for more accurate tracking
Workflow Automation—React Flow
Easy way to automate order fulfillment, customer tagging, discount functions, email marketing, etc.
Key Features
- Build powerful Shopify flow automations with custom workflow builder
- Manage refunds, credits, alerts, and fulfillment using smart automation rules
- Connect Mailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets, and more
- Schedule tasks with flexible delays, triggers, and conditional steps
- Generate checkout discounts, shipping, payment & validation Shopify functions
Feature Comparison
| Rating | 3.9/5 | 5/5 |
Rating Stape Server GTM3.9/5 Workflow Automation—React Flow5/5 | ||
| Reviews | 20 | 168 |
Reviews Stape Server GTM20 Workflow Automation—React Flow168 | ||
| Primary Function | Server-side GTM implementation for improved conversion tracking | Workflow automation for order fulfillment, customer tagging, and more |
Primary Function Stape Server GTMServer-side GTM implementation for improved conversion tracking Workflow Automation—React FlowWorkflow automation for order fulfillment, customer tagging, and more | ||
| Target User | Merchants seeking improved ad tracking and accurate data | Merchants seeking to automate operations and enhance customer engagement |
Target User Stape Server GTMMerchants seeking improved ad tracking and accurate data Workflow Automation—React FlowMerchants seeking to automate operations and enhance customer engagement | ||
| Key Feature - Tracking | Bypass ad blockers for more accurate tracking | Track fraud risk orders and tag automatically |
Key Feature - Tracking Stape Server GTMBypass ad blockers for more accurate tracking Workflow Automation—React FlowTrack fraud risk orders and tag automatically | ||
| Key Feature - Integration | Native app for server-side Google Tag Manager setup | Connect Mailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets, and more |
Key Feature - Integration Stape Server GTMNative app for server-side Google Tag Manager setup Workflow Automation—React FlowConnect Mailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets, and more | ||
| Ease of Use (Implied) | One-click GTM container injection | Custom workflow builder |
Ease of Use (Implied) Stape Server GTMOne-click GTM container injection Workflow Automation—React FlowCustom workflow builder | ||
| Value Proposition | Recover more conversions and boost ROAS | Easy way to automate various tasks. |
Value Proposition Stape Server GTMRecover more conversions and boost ROAS Workflow Automation—React FlowEasy way to automate various tasks. | ||
Our Verdict
For merchants primarily focused on improving their ad campaign performance and achieving more accurate conversion tracking, Stape Server GTM is the more suitable option. It addresses the challenges of data loss due to ad blockers and cookie restrictions. The 'one-click GTM container injection' suggests an easier setup for those less technically inclined. Workflow Automation—React Flow, however, is the better choice for merchants looking to streamline a wider range of operations, automate customer interactions, and integrate with other business tools. While the lower rating of Stape Server GTM warrants further investigation of the specific issues raised by users, the substantial difference in review volume favors Workflow Automation—React Flow as potentially more broadly appealing and tested.
Common Questions
Which app is easier to set up for a non-technical user?
Stape Server GTM, with its 'one-click GTM container injection,' likely offers a simpler initial setup for users without extensive technical expertise. However, GTM itself still requires configuration.
Can these apps be used together?
Yes, they can complement each other. Stape Server GTM can provide more accurate data, which can then be used to inform and trigger workflows within Workflow Automation—React Flow.
Which app is better for improving customer retention?
Workflow Automation—React Flow is better suited for improving customer retention as it offers automation for loyalty programs, customer tagging, and personalized communication.
Does Stape Server GTM offer any automation features?
Stape Server GTM's automation capabilities are primarily focused on the setup and configuration of server-side GTM, specifically automating the creation of data layer events. It is not a general-purpose automation platform like Workflow Automation—React Flow.
Which app is more likely to improve operational efficiency?
Workflow Automation—React Flow is specifically designed to improve operational efficiency by automating various tasks related to order fulfillment, customer management, and marketing.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store