StoreCRM | LINE連携可能なメルマガ＆MAアプリ vs WA Wishlistfor Shopify (2026)
StoreCRM and WA Wishlist occupy different niches in the Shopify app ecosystem. StoreCRM is a comprehensive customer relationship management (CRM) and marketing automation tool with a strong focus on LINE integration, email marketing, and automated messaging based on customer behavior. It provides a wide range of features, including wishlist and back-in-stock notifications, eliminating the need for separate apps. WA Wishlist, on the other hand, is a simpler, more focused app designed primarily for managing wishlists, offering functionalities like guest wishlists and tracking popular items. Its core value proposition is enhancing customer engagement through wishlists.
At a Glance
StoreCRM | LINE連携可能なメルマガ＆MAアプリ
10 reviews
WA Wishlist
0 reviews
Detailed Overview
StoreCRM | LINE連携可能なメルマガ＆MAアプリ
LINE連携と「メール＋LINE」の自動/手動配信で、顧客体験とストアの売上をUP。20種類以上の自動配信シナリオを用意。再入荷通知・お気に入り（ウィッシュリスト）を別アプリ導入の必要なく実装可能。
Key Features
- 【LINE連携】ShopifyとLINEの連携を実現。マイページなどにLINE連携ボタンを追加可能。タブ型リッチメニューの配信やLINEログインも実装可能。
- 【シナリオ配信】ストアのデータを活用した「メール＋LINE」の自動配信を実現。チェックアウト離脱など20以上のシナリオを用意し最適なタイミングで通知を行います。
- 【セグメント配信】「メール＋LINE」の効果的な手動配信を実現。StoreCRM上で作成するセグメント、Shopifyで作成したセグメントの双方を利用可能。
- 【再入荷通知】別アプリの導入の必要無く、再入荷通知を追加可能。メールアドレスのほか、LINEアカウントで再入荷通知の登録をすることが可能。
- 【お気に入り】別アプリの導入の必要無く、お気に入り（ウィッシュリスト）を追加可能。お気に入りした商品の再入荷通知/値下げ通知/在庫減少通知などを1アプリで実現。
WA Wishlist
Encourage purchases with WA Wishlist, allowing customers to save their favorite items.
Key Features
- Allow guests to have a wishlist.
- Allow logged users to have multiple wishlists.
- Keep track of most added products to wishlists.
- Disable guests wishlists or multiple wishlists features if desired.
- Fully customizable theme.
Feature Comparison
| Rating | 5/5 | 0/5 |
Rating StoreCRM | LINE連携可能なメルマガ＆MAアプリ5/5 WA Wishlist0/5 | ||
| Reviews | 10 | 0 |
Reviews StoreCRM | LINE連携可能なメルマガ＆MAアプリ10 WA Wishlist0 | ||
| Key Functionality | CRM, Marketing Automation, LINE Integration, Wishlist, Restock Notifications | Wishlist Management |
Key Functionality StoreCRM | LINE連携可能なメルマガ＆MAアプリCRM, Marketing Automation, LINE Integration, Wishlist, Restock Notifications WA WishlistWishlist Management | ||
| Target Merchant | Merchants seeking comprehensive marketing and CRM solutions, particularly those targeting Japanese-speaking customers who heavily use LINE. | Merchants primarily interested in wishlist functionality to increase sales and understand customer preferences. |
Target Merchant StoreCRM | LINE連携可能なメルマガ＆MAアプリMerchants seeking comprehensive marketing and CRM solutions, particularly those targeting Japanese-speaking customers who heavily use LINE. WA WishlistMerchants primarily interested in wishlist functionality to increase sales and understand customer preferences. | ||
| Ease of Use | Likely more complex due to the breadth of features. Free installation support is provided. | Likely simpler due to its focused functionality. |
Ease of Use StoreCRM | LINE連携可能なメルマガ＆MAアプリLikely more complex due to the breadth of features. Free installation support is provided. WA WishlistLikely simpler due to its focused functionality. | ||
| Value Proposition | Increased sales and improved customer experience through personalized marketing and automated messaging. | Improved customer engagement and insights into customer preferences through wishlist functionality. |
Value Proposition StoreCRM | LINE連携可能なメルマガ＆MAアプリIncreased sales and improved customer experience through personalized marketing and automated messaging. WA WishlistImproved customer engagement and insights into customer preferences through wishlist functionality. | ||
| LINE Integration | Extensive: LINE login, rich menus, LINE notifications. | None |
LINE Integration StoreCRM | LINE連携可能なメルマガ＆MAアプリExtensive: LINE login, rich menus, LINE notifications. WA WishlistNone | ||
| Automation | 20+ automated scenarios for email & LINE | Limited to wishlist functionality |
Automation StoreCRM | LINE連携可能なメルマガ＆MAアプリ20+ automated scenarios for email & LINE WA WishlistLimited to wishlist functionality | ||
Our Verdict
For merchants seeking a complete marketing automation and CRM solution with deep LINE integration, StoreCRM is the clear choice, despite potentially having a steeper learning curve. Its ability to manage email and LINE marketing, along with wishlist and restock notifications within a single app, provides significant value. WA Wishlist is better suited for merchants whose primary focus is implementing and managing wishlists with guest functionality and customizable themes. It's a simpler solution for merchants not needing extensive marketing automation.
Common Questions
Which app is easier to set up and use?
WA Wishlist is likely easier to set up and use due to its focused functionality. StoreCRM, with its broader feature set, may require more initial configuration, although it offers free installation support.
Which app is more cost-effective for merchants only needing wishlist functionality?
Without pricing information, it's difficult to say definitively. However, WA Wishlist is likely more cost-effective as it's designed solely for wishlist management, while StoreCRM offers a wider range of features which will likely be reflected in its pricing.
Which app is better for merchants targeting Japanese-speaking customers?
StoreCRM's LINE integration makes it the superior choice for merchants targeting Japanese-speaking customers, as LINE is a dominant messaging platform in Japan.
Does StoreCRM handle wishlist features better than WA Wishlist?
While StoreCRM includes wishlist functionality, WA Wishlist *may* offer more specific and customizable wishlist features. Further investigation or feature comparison would be needed to confirm this.
Which app provides more advanced customer segmentation options?
StoreCRM provides more advanced customer segmentation options as it allows segmentation based on StoreCRM's internal segments as well as segments created in Shopify. WA Wishlist does not mention segmentation features.
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