Subi: Subscriptions & Loyalty vs Swish (formerly Wishlist King)for Shopify (2026)
Subi: Subscriptions & Loyalty and Swish (formerly Wishlist King) cater to distinct yet potentially overlapping needs for Shopify merchants seeking to enhance customer loyalty. Subi is an all-in-one solution focused on building recurring revenue streams through subscriptions, memberships, and loyalty programs. Its strength lies in providing flexible billing options, subscriber management tools, and loyalty point systems. Swish, on the other hand, focuses on capturing customer interest through wishlists, providing insights into customer preferences, and driving conversion through personalized notifications.
At a Glance
Subi: Subscriptions & Loyalty
691 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Subi: Subscriptions & Loyalty
Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code
Key Features
- Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
- Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
- Flexible membership tiers offering multiple perks and member-only benefits
- Flexible subscription and mystery boxes that elevate AOV and customer experience
- Loyalty programs with points and rewards that drive repeat customer visits
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Subi: Subscriptions & Loyalty4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 691 | 273 |
Reviews Subi: Subscriptions & Loyalty691 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Subscriptions, Memberships & Loyalty Programs | Wishlist Management & Conversion Optimization |
Core Functionality Subi: Subscriptions & LoyaltySubscriptions, Memberships & Loyalty Programs Swish (formerly Wishlist King)Wishlist Management & Conversion Optimization | ||
| Target Merchant | Merchants selling recurring products, services, or seeking to build a membership community | Merchants looking to increase sales by tracking product interest and sending personalized reminders |
Target Merchant Subi: Subscriptions & LoyaltyMerchants selling recurring products, services, or seeking to build a membership community Swish (formerly Wishlist King)Merchants looking to increase sales by tracking product interest and sending personalized reminders | ||
| Key Differentiator | Recurring revenue models and subscriber management | Wishlist analytics and automated notifications |
Key Differentiator Subi: Subscriptions & LoyaltyRecurring revenue models and subscriber management Swish (formerly Wishlist King)Wishlist analytics and automated notifications | ||
| Setup Complexity | Quick setup and auto-adding widget | Free setup & customization service |
Setup Complexity Subi: Subscriptions & LoyaltyQuick setup and auto-adding widget Swish (formerly Wishlist King)Free setup & customization service | ||
| Value Proposition | Build sustainable recurring revenue and increase customer lifetime value | Increase sales, customer satisfaction and conversion through wishlist functionality |
Value Proposition Subi: Subscriptions & LoyaltyBuild sustainable recurring revenue and increase customer lifetime value Swish (formerly Wishlist King)Increase sales, customer satisfaction and conversion through wishlist functionality | ||
Our Verdict
For merchants prioritizing recurring revenue and looking to establish subscription-based business models or membership programs, Subi: Subscriptions & Loyalty is the stronger choice. Its focus on flexible billing, subscriber management, and loyalty points directly addresses the needs of businesses selling subscriptions or memberships. Alternatively, Swish (formerly Wishlist King) is better suited for merchants who want to capture customer interest, understand product demand, and drive conversions through personalized wishlist notifications. It offers potentially simpler initial setup due to the free setup and customization service, appealing to merchants who value ease of integration and aesthetic consistency.
Common Questions
Which app is easier to set up?
While Subi offers a quick setup with auto-adding widget, Swish provides a free setup and customization service which potentially simplifies the initial process, particularly for merchants less familiar with technical configurations.
Which app provides better insights into customer behavior?
Swish focuses on wishlist analytics and curation, allowing merchants to understand which products are most desired. Subi provides analytics related to subscription performance, renewal rates, and subscriber behavior.
Can both apps be used together?
Yes, it's possible. Swish could be used to gauge initial customer interest in products, and then Subi could be implemented to offer those popular products as part of a subscription or membership program.
Which app is better for selling digital products?
Subi directly mentions support for digital products, services and memberships making it a better fit than Swish which focuses on physical products to be added to a wishlist.
Which app has more integrations?
Swish specifically highlights integrations with Klaviyo, GA4, and Meta, suggesting a stronger focus on external integrations for marketing and analytics.
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