Subi: Subscriptions & Loyalty vs Wishlist ‑ Wishifyfor Shopify (2026)
Subi: Subscriptions & Loyalty and Wishlist ‑ Wishify, while both falling under the 'Customer Loyalty' category on Shopify, cater to fundamentally different needs and target distinct merchant profiles. Subi is an all-in-one solution focused on building recurring revenue streams through subscriptions, memberships, and loyalty programs, aiming for merchants looking to create sustainable, long-term customer relationships via flexible billing and rewards. Its key strength lies in its robust feature set encompassing subscription management, loyalty points, and a self-service portal. Wishlist ‑ Wishify, on the other hand, targets increased conversion rates by enabling customers to save and share their favorite products, driving traffic back to the store through saved items and sharing features. Its strength is in boosting immediate sales by reminding customers about items they were interested in.
At a Glance
Subi: Subscriptions & Loyalty
691 reviews
Wishlist ‑ Wishify
212 reviews
Detailed Overview
Subi: Subscriptions & Loyalty
Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code
Key Features
- Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.
- Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.
- Flexible membership tiers offering multiple perks and member-only benefits
- Flexible subscription and mystery boxes that elevate AOV and customer experience
- Loyalty programs with points and rewards that drive repeat customer visits
Wishlist ‑ Wishify
Allow customers to save favorite products to their Wishlist and view them later anytime.
Key Features
- Unleash the power of Wishlist to increase sales and conversion.
- Easily share Wishlist with friends on Facebook, WhatsApp, Twitter, and more.
- Fully customize Wishlist button, icon, and email reminders
- Automated email reminders to recover lost sales
- Add-to-Cart from Wishlist for faster checkout
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Subi: Subscriptions & Loyalty4.9/5 Wishlist ‑ Wishify5/5 | ||
| Reviews | 691 | 212 |
Reviews Subi: Subscriptions & Loyalty691 Wishlist ‑ Wishify212 | ||
| Primary Function | Subscriptions, Loyalty Programs, Memberships | Wishlist Functionality |
Primary Function Subi: Subscriptions & LoyaltySubscriptions, Loyalty Programs, Memberships Wishlist ‑ WishifyWishlist Functionality | ||
| Target Merchant | Merchants selling recurring products/services | Merchants looking to increase conversion and sales |
Target Merchant Subi: Subscriptions & LoyaltyMerchants selling recurring products/services Wishlist ‑ WishifyMerchants looking to increase conversion and sales | ||
| Customer Portal | Seamless subscriber portal for subscription management | Wishlist accessible across devices |
Customer Portal Subi: Subscriptions & LoyaltySeamless subscriber portal for subscription management Wishlist ‑ WishifyWishlist accessible across devices | ||
| Key Loyalty Driver | Points and rewards systems | Ease of saving and sharing favorite products |
Key Loyalty Driver Subi: Subscriptions & LoyaltyPoints and rewards systems Wishlist ‑ WishifyEase of saving and sharing favorite products | ||
| Revenue Model Focus | Recurring revenue and increased AOV | Increased sales conversion |
Revenue Model Focus Subi: Subscriptions & LoyaltyRecurring revenue and increased AOV Wishlist ‑ WishifyIncreased sales conversion | ||
| Customization | Widget customization | Wishlist button, icon, and email reminders |
Customization Subi: Subscriptions & LoyaltyWidget customization Wishlist ‑ WishifyWishlist button, icon, and email reminders | ||
Our Verdict
For merchants prioritizing recurring revenue, subscriptions, and building long-term loyalty through rewards programs, Subi: Subscriptions & Loyalty is the clear choice. Its comprehensive feature set offers a complete solution for managing subscriptions and memberships. However, for merchants primarily focused on increasing immediate sales conversion by enabling customers to easily save and share products they're interested in, Wishlist ‑ Wishify is a better fit. While Subi also offers loyalty options, Wishlist-Wishify's strength is to encourage buying from the wishlist.
Common Questions
Which app is easier to set up?
Based on its description, Subi mentions 'Quick setup and Auto-adding widget.' However, Wishlist - Wishify does not make similar claims. Without more information, we can assume similar ease of use.
Can both apps be used together?
Yes, theoretically. A merchant could use Wishlist ‑ Wishify to capture initial product interest and Subi to convert those customers into subscribers or members with long-term engagement.
Which app is better for selling digital products?
Subi is more suitable for selling digital products, as it explicitly mentions offering recurring physical or digital products and services.
Which app offers a free plan?
The provided data does not contain information about pricing plans for either app.
Does Subi offer wishlist feature?
The description for Subi does not specify having a wishlist feature but focuses on subscriptions, memberships, and loyalty programs.
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