Subuno vs Token of Trust Verificationfor Shopify (2026)
Subuno and Token of Trust Verification are both highly rated (5/5 with 4 reviews each) Shopify apps in the Fraud category, but they address fundamentally different aspects of fraud prevention and risk management. Subuno focuses on preventing credit card fraud and chargebacks through customizable rules-based order screening, aiming to automate the identification and handling of suspicious transactions. It targets merchants concerned with minimizing financial losses due to fraudulent purchases and chargebacks. Token of Trust Verification, conversely, centers on verifying the age and identity of customers, particularly those selling age-restricted products. It assists in meeting compliance mandates and streamlining customer approval processes by payment gateways and governmental bodies.
At a Glance
Subuno
4 reviews
Token of Trust Verification
4 reviews
Detailed Overview
Subuno
Subuno helps you prevent credit card fraud/chargeback. Customize and automate your order screening.
Key Features
- Automated fraud checks help you flag fraudulent and suspicious orders .
- 15+ manual review tools help you properly research and assess suspicious orders.
- Integrated third party tools provide you with advanced data analytics.
- Automatically flag orders based on risk score/velocity/mismatching addresses.
- Automatically reject/hold orders based on order characteristics.
Token of Trust Verification
Easily verify the age of your customers. With our app, approve more orders and boost your sales!
Key Features
- Meet minimum age requirements for age restricted products
- Choose when verification is required — set rules based on product tags.
- Automatically clear customers who meet the minimum age you choose.
- Satisfy customer due-diligence and privacy compliance requirements
- Help customers with approval by payment gateways and government authorities.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Subuno5/5 Token of Trust Verification5/5 | ||
| Reviews | 4 | 4 |
Reviews Subuno4 Token of Trust Verification4 | ||
| Primary Focus | Credit card fraud prevention | Age/Identity Verification |
Primary Focus SubunoCredit card fraud prevention Token of Trust VerificationAge/Identity Verification | ||
| Fraud Prevention Method | Rules-based order screening & automation | Customer verification tools |
Fraud Prevention Method SubunoRules-based order screening & automation Token of Trust VerificationCustomer verification tools | ||
| Target Merchant Type | Merchants concerned with credit card fraud & chargebacks | Merchants selling age-restricted products or needing identity verification |
Target Merchant Type SubunoMerchants concerned with credit card fraud & chargebacks Token of Trust VerificationMerchants selling age-restricted products or needing identity verification | ||
| Key Benefit | Automated fraud checks & reduced manual review time | Compliance with age restrictions & faster customer approval |
Key Benefit SubunoAutomated fraud checks & reduced manual review time Token of Trust VerificationCompliance with age restrictions & faster customer approval | ||
| Customization | Customizable fraud checks without coding | Rules for when verification is required |
Customization SubunoCustomizable fraud checks without coding Token of Trust VerificationRules for when verification is required | ||
| Integration | Integrated third party tools for advanced data analytics | Helps customers with approval by payment gateways and government authorities |
Integration SubunoIntegrated third party tools for advanced data analytics Token of Trust VerificationHelps customers with approval by payment gateways and government authorities | ||
Our Verdict
The choice between Subuno and Token of Trust Verification depends entirely on the specific needs of the Shopify merchant. If the primary concern is credit card fraud and chargebacks, Subuno is the clear choice due to its focus on automated order screening and risk assessment. Merchants benefit from preventing fraudulent transactions. However, if the business sells age-restricted products like alcohol, tobacco, or supplements, or operates in a highly regulated industry requiring customer identity verification, then Token of Trust Verification is the better solution. It helps ensure compliance and streamline customer onboarding. Token of Trust offers identity verification. Ultimately, there's limited overlap in functionality. If needs are complex, merchants might even consider using both.
Common Questions
What type of fraud does Subuno specifically target?
Subuno focuses on preventing credit card fraud and reducing chargebacks by screening orders and flagging suspicious transactions.
Does Token of Trust integrate with payment gateways?
The description states that Token of Trust helps customers with approval by payment gateways and government authorities, suggesting some level of integration or support for the approval process.
Can I customize the fraud checks in Subuno?
Yes, Subuno allows you to customize fraud checks without coding, enabling you to tailor the screening process to your specific needs.
Does Token of Trust offer recurring verification?
The description mentions that Token of Trust remembers your customers after they are verified, allowing return visits to your online store to be put in the fast lane. This implies that verification isn't required on every visit once the customer is verified.
Are there any shared integrations between Subuno and Token of Trust?
Based on the provided descriptions, there are no explicitly stated shared integrations between Subuno and Token of Trust. Subuno integrates with third-party data analytics tools, while Token of Trust assists with payment gateway and governmental approvals.
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