SureBright Product Protection vs Swish (formerly Wishlist King)for Shopify (2026)
SureBright Product Protection and Swish (formerly Wishlist King) both aim to improve customer loyalty, but through vastly different approaches. SureBright focuses on risk mitigation and revenue generation through extended warranties and shipping insurance. It aims to build trust by protecting customers from product mishaps, offering a revenue share model to merchants. Swish, on the other hand, centers around enhancing the shopping experience through wishlists, driving engagement, and providing valuable customer insights. The core difference lies in their functionality: SureBright provides product protection, while Swish offers wishlist management. SureBright caters to merchants seeking to increase revenue by offering protection plans and elevate customer trust by handling claims. Swish targets merchants looking to understand customer preferences, increase engagement, and drive conversions through personalized experiences and automated notifications. While both have perfect ratings, Swish boasts significantly more reviews, suggesting a broader user base and potentially more extensive use.
At a Glance
SureBright Product Protection
38 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating SureBright Product Protection5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 38 | 273 |
Reviews SureBright Product Protection38 Swish (formerly Wishlist King)273 | ||
| Primary Function | Product Protection & Revenue Share | Wishlist Management & Customer Engagement |
Primary Function SureBright Product ProtectionProduct Protection & Revenue Share Swish (formerly Wishlist King)Wishlist Management & Customer Engagement | ||
| Monetization | Revenue Share on Plans | Increased Sales Through Wishlists |
Monetization SureBright Product ProtectionRevenue Share on Plans Swish (formerly Wishlist King)Increased Sales Through Wishlists | ||
| Target Merchant | Merchants Seeking Risk Mitigation & Increased Revenue via Protection | Merchants Focusing on Customer Engagement & Personalized Experiences |
Target Merchant SureBright Product ProtectionMerchants Seeking Risk Mitigation & Increased Revenue via Protection Swish (formerly Wishlist King)Merchants Focusing on Customer Engagement & Personalized Experiences | ||
| Ease of Use | Easy Setup, No Time Commitment | Free Setup & Customization Service |
Ease of Use SureBright Product ProtectionEasy Setup, No Time Commitment Swish (formerly Wishlist King)Free Setup & Customization Service | ||
| Value Proposition | Protect Purchases, Earn Revenue, Build Trust | Increase Sales, Customer Satisfaction, & Gain Insights |
Value Proposition SureBright Product ProtectionProtect Purchases, Earn Revenue, Build Trust Swish (formerly Wishlist King)Increase Sales, Customer Satisfaction, & Gain Insights | ||
| Support | 24/7 Support & Online Claim Filing | Free Setup & Customization Support |
Support SureBright Product Protection24/7 Support & Online Claim Filing Swish (formerly Wishlist King)Free Setup & Customization Support | ||
| Integrations | Not specified | Klaviyo, GA4, Meta |
Integrations SureBright Product ProtectionNot specified Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
Our Verdict
If your priority is mitigating risks, generating revenue through protection plans, and enhancing customer trust by offering warranties, SureBright Product Protection is the better choice. It's ideal for merchants selling products prone to damage or loss during shipping and seeking a hands-off approach to claims management and customer service in this area.
However, if your focus is on understanding customer preferences, driving engagement, and improving conversion rates through personalized experiences, Swish (formerly Wishlist King) is the superior option. The wishlist functionality, coupled with its integrations and free setup service, makes it a strong contender for merchants aiming to elevate their customer's shopping journey and leverage customer data for marketing purposes.
Common Questions
Which app is better for generating immediate revenue?
SureBright Product Protection is designed to generate immediate revenue through revenue sharing on extended warranty and shipping insurance plans.
Which app is better for understanding customer behavior?
Swish (formerly Wishlist King) offers advanced analytics and wishlist curation, providing meaningful insights into customer product preferences and shopping habits.
Which app is easier to set up and customize?
Both apps claim ease of use. SureBright boasts 'easy setup, no time commitment,' while Swish offers a 'free setup & customization service.' Swish's personalized setup might be more beneficial for merchants wanting granular control.
Does SureBright integrate with marketing platforms?
The current app description for SureBright doesn't specify any integrations with marketing platforms. Swish has Klaviyo, GA4, and Meta integrations.
Which app handles customer service related to its core function?
SureBright handles all customer service related to product protection plans and claims, while Swish supports users in setting up and customizing their wishlist experience.
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