SureBright Product Protection vs Tern Trade‑infor Shopify (2026)
SureBright Product Protection and Tern Trade-in are both highly-rated Shopify apps (5/5), but cater to very different needs within the returns and warranty space. SureBright focuses on offering extended warranties and shipping insurance to customers at the point of purchase, generating revenue for the merchant through a revenue-sharing model. It empowers merchants to enhance customer trust by providing comprehensive protection plans and handling claims management efficiently. The target audience is merchants seeking to increase revenue through upsells and improve customer satisfaction by mitigating risks associated with product damage or shipping mishaps. It emphasizes ease of setup and minimal merchant involvement in claims processing. By 2026, merchants prioritize apps that maximize per-customer revenue, making SureBright an appealing option. Tern Trade-in, on the other hand, is designed to facilitate trade-in programs. While the limited information provided doesn't specify the mechanics of Tern Trade-in, we can infer it enables customers to trade in old products for new ones, likely offering a discount or credit towards future purchases. This strategy attracts merchants who prioritize customer retention and building loyalty through trade-in initiatives. Although both apps share the 'Returns and warranty' category on Shopify, they address distinct aspects of post-purchase customer service: SureBright tackles protection and risk mitigation, while Tern appears to focus on incentivizing repeat business through trade-in incentives. The considerable difference in the number of reviews suggests SureBright has a broader user base and possibly a longer market presence.
At a Glance
SureBright Product Protection
38 reviews
Tern Trade‑in
7 reviews
Detailed Overview
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating SureBright Product Protection5/5 Tern Trade‑in5/5 | ||
| Reviews | 38 | 7 |
Reviews SureBright Product Protection38 Tern Trade‑in7 | ||
| Primary Function | Extended Warranties & Shipping Insurance | Trade-in Program Management |
Primary Function SureBright Product ProtectionExtended Warranties & Shipping Insurance Tern Trade‑inTrade-in Program Management | ||
| Revenue Generation | Revenue Share on Plans Sold | Likely Increased Sales Through Trade-in Incentives |
Revenue Generation SureBright Product ProtectionRevenue Share on Plans Sold Tern Trade‑inLikely Increased Sales Through Trade-in Incentives | ||
| Target Merchant | Merchants seeking increased revenue, reduced support burden, and enhanced customer protection. | Merchants focused on customer retention, loyalty programs, and potential sustainability initiatives. |
Target Merchant SureBright Product ProtectionMerchants seeking increased revenue, reduced support burden, and enhanced customer protection. Tern Trade‑inMerchants focused on customer retention, loyalty programs, and potential sustainability initiatives. | ||
| Ease of Use (Inferred) | Claimed: Easy setup, no time commitment | No Information Provided |
Ease of Use (Inferred) SureBright Product ProtectionClaimed: Easy setup, no time commitment Tern Trade‑inNo Information Provided | ||
| Value Proposition | Protect customer purchases, earn loyalty, generate revenue through revenue sharing. | Drive repeat business by offering credits/discounts for old products. Reduce waste. |
Value Proposition SureBright Product ProtectionProtect customer purchases, earn loyalty, generate revenue through revenue sharing. Tern Trade‑inDrive repeat business by offering credits/discounts for old products. Reduce waste. | ||
| Customer Support | 24x7 support and online claim filing | No Information Provided |
Customer Support SureBright Product Protection24x7 support and online claim filing Tern Trade‑inNo Information Provided | ||
Our Verdict
SureBright Product Protection is the superior choice for merchants prioritizing revenue generation and streamlined customer support. Its extended warranties and shipping insurance provide a tangible benefit to customers while creating a passive income stream for the merchant through revenue sharing. The app's commitment to handling claims and providing 24/7 support is also highly advantageous, especially for businesses that lack dedicated customer service resources.
Tern Trade-in is potentially more suitable for merchants who emphasize sustainability, customer loyalty, and building a brand image around eco-friendliness. Its trade-in program could incentivize repeat purchases and foster a strong relationship with customers who value environmental responsibility. However, the limited information available makes it difficult to fully assess its capabilities and potential ROI. Until more details are provided, SureBright offers a more compelling and transparent value proposition.
Common Questions
Which app is better for increasing revenue?
SureBright Product Protection directly increases revenue through revenue sharing on extended warranty and shipping insurance plans. Tern Trade-in may indirectly increase revenue through repeat purchases driven by trade-in incentives, but the financial impact is less immediate and harder to quantify with the given information.
Which app provides more customer support?
SureBright explicitly advertises 24x7 support and online claim filing. No such information is available for Tern Trade-in, making SureBright the clear winner in terms of dedicated customer support.
Is either app focused on sustainability?
While not explicitly stated, Tern Trade-in has the potential to contribute to sustainability by encouraging the recycling or repurposing of old products. SureBright Product Protection doesn't directly address sustainability.
Which app is easier to integrate and manage?
SureBright claims easy setup and no time commitment from the merchant, suggesting a streamlined integration process. There's no similar claim regarding the ease of use for Tern Trade-in. So, based on the information available, SureBright is likely easier to implement and manage.
Which app is better for high-value electronics?
SureBright Product Protection is likely the better choice, particularly with its exhaustive product protection plans covering accidental damage. This is especially important for electronics, which are prone to damage from drops, spills, and other accidents. Trade-in may be relevant at a later date, but protection is paramount.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store