SureBright Product Protection vs Yofifor Shopify (2026)
SureBright Product Protection and Yofi both aim to improve merchants' bottom lines, but they address fundamentally different problems related to returns and warranties. SureBright focuses on providing extended warranties and shipping insurance to customers, creating an additional revenue stream for merchants through revenue sharing, while simultaneously increasing customer trust and satisfaction. Yofi, in contrast, targets return fraud and policy abuse, protecting merchants from revenue loss caused by bad actors exploiting return policies. Therefore, SureBright is proactive, aiming to enhance the customer experience and generate additional revenue, while Yofi is reactive, designed to mitigate existing losses and protect profit margins from fraudulent activity.
At a Glance
SureBright Product Protection
38 reviews
Yofi
3 reviews
Detailed Overview
SureBright Product Protection
Protect customers’ purchases in transit and use, earn their loyalty, & profit through revenue share!
Key Features
- Instantly boost profits with extended warranty and shipping insurance upsells
- Exhaustive and customizable coverage on 50+ product categories
- Customize every detail to match your brand's look and feel
- Easy setup, no time commitment, real-time and transparent revenue tracking
- 24x7 support and online claim filing in under 5-minutes
Yofi
Protecting your brand from return abuse and fraud.
Key Features
- Preventing return fraud and abuse with advanced AI detection.
- Leveraging telemetry to monitor and analyze suspicious customer behaviors.
- Empowering CX reps with risk scores and clear decision rationale.
- Enhancing profitability by safeguarding policies and reducing losses.
- Optimizing & automating return policies to segment good and bad actors.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating SureBright Product Protection5/5 Yofi5/5 | ||
| Reviews | 38 | 3 |
Reviews SureBright Product Protection38 Yofi3 | ||
| Primary Focus | Extended Warranties & Shipping Insurance | Return Fraud Prevention |
Primary Focus SureBright Product ProtectionExtended Warranties & Shipping Insurance YofiReturn Fraud Prevention | ||
| Revenue Generation | Revenue Sharing on Plans Sold | Reduced Losses from Fraud |
Revenue Generation SureBright Product ProtectionRevenue Sharing on Plans Sold YofiReduced Losses from Fraud | ||
| Target Merchant | Merchants Seeking to Increase Customer Loyalty & Add Revenue Streams | Merchants Experiencing High Rates of Return Fraud |
Target Merchant SureBright Product ProtectionMerchants Seeking to Increase Customer Loyalty & Add Revenue Streams YofiMerchants Experiencing High Rates of Return Fraud | ||
| Ease of Use (Claimed) | Easy setup, no time commitment | Implied; Automates return policy segmentation |
Ease of Use (Claimed) SureBright Product ProtectionEasy setup, no time commitment YofiImplied; Automates return policy segmentation | ||
| Value Proposition | Profit from warranty/insurance upsells and build trust | Safeguard policies, reduce losses, empower CX reps |
Value Proposition SureBright Product ProtectionProfit from warranty/insurance upsells and build trust YofiSafeguard policies, reduce losses, empower CX reps | ||
| Customer Support | 24x7 support & easy online claim filing | Empowers CX reps with risk scores. |
Customer Support SureBright Product Protection24x7 support & easy online claim filing YofiEmpowers CX reps with risk scores. | ||
| Core Technology | Not specified | Advanced AI Detection & Telemetry |
Core Technology SureBright Product ProtectionNot specified YofiAdvanced AI Detection & Telemetry | ||
Our Verdict
For merchants seeking to proactively enhance their customer experience and generate additional revenue streams through extended warranties and shipping insurance, SureBright Product Protection is the clear choice. Its easy setup and revenue sharing model make it an attractive option for a wide range of businesses. However, if a merchant is facing significant losses due to return fraud and policy abuse, Yofi is the more suitable solution. Its AI-powered fraud detection and risk scoring system directly addresses the problem of fraudulent returns, protecting the merchant's bottom line and freeing up customer support resources.
Common Questions
Which app is easier to set up?
SureBright explicitly states "Easy setup, no time commitment" in its key features, suggesting a straightforward installation process. Yofi doesn't mention setup ease directly, focusing instead on automation and AI-powered insights. Thus, SureBright may have a lower initial barrier to entry.
Which app is better for building customer loyalty?
SureBright is likely better for building customer loyalty as it offers product protection plans, potentially leading to increased customer satisfaction and trust. Yofi focuses on fraud prevention, which, while beneficial for the business, doesn't directly enhance customer loyalty in the same way.
How do SureBright and Yofi impact customer support teams?
SureBright handles claims and customer inquiries related to warranties and insurance, reducing the burden on the merchant's support team. Yofi empowers customer experience (CX) representatives with risk scores and decision rationale, helping them handle returns more efficiently and identify potential fraud.
Which app offers a free trial or diagnostic?
Yofi mentions a "free bad actor diagnostic" to quantify fraud risks. SureBright does not explicitly mention a free trial or diagnostic in the provided information.
Which app is more scalable for a rapidly growing business?
Both apps appear to be scalable. SureBright's automated warranty and insurance offerings can easily scale with increased sales volume. Yofi's AI-powered fraud detection should also scale well, as it can analyze larger datasets and adapt to evolving fraud tactics. The limiting factor for Yofi might be the capacity of the CX team to review the flagged transactions.
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