Swish (formerly Wishlist King) vs Swym Wishlist Plusfor Shopify (2026)
Both Swish (formerly Wishlist King) and Swym Wishlist Plus are strong contenders in the Shopify wishlist app space. Swish, with its focus on fully customizable experiences and a free setup/customization service across all plans, positions itself as a premium, high-touch solution for brands seeking complete control over their wishlist functionality and deep integration with their existing marketing stack. They target merchants needing advanced analytics and Klaviyo, GA4 and Meta integrations. Swym Wishlist Plus, on the other hand, emphasizes ease of use and quick setup (under 5 minutes), along with features like multiple wishlists, sharing options, and customer accounts, making it attractive to merchants prioritizing speed and customer engagement across multiple channels (email, SMS, social). They focus on features that help reduce cart abandonment.
At a Glance
Swish (formerly Wishlist King)
273 reviews
Swym Wishlist Plus
1,400 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Swym Wishlist Plus
Boost sales with an easy-to-set-up Wishlist for all customer touchpoints. Top integrations included.
Key Features
- Seamlessly integrates with your Shopify theme. Get going in less than 5 mins.
- NEW personalized customer accounts to track wishlists, recent views, offers etc.
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Reduce cart abandonment by enabling shoppers to save products for later.
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Swish (formerly Wishlist King)5/5 Swym Wishlist Plus4.8/5 | ||
| Reviews | 273 | 1400 |
Reviews Swish (formerly Wishlist King)273 Swym Wishlist Plus1400 | ||
| Customization & Setup | Free setup & customization service | Seamless integration, setup in <5 mins |
Customization & Setup Swish (formerly Wishlist King)Free setup & customization service Swym Wishlist PlusSeamless integration, setup in <5 mins | ||
| Integrations | Klaviyo, GA4, Meta | Leading email services |
Integrations Swish (formerly Wishlist King)Klaviyo, GA4, Meta Swym Wishlist PlusLeading email services | ||
| Key Differentiator | Advanced analytics & Wishlist curation | Customer Accounts extension & sharing options |
Key Differentiator Swish (formerly Wishlist King)Advanced analytics & Wishlist curation Swym Wishlist PlusCustomer Accounts extension & sharing options | ||
| Target Merchant | Brands with ambition, needing advanced analytics | Merchants prioritizing ease of use and customer engagement |
Target Merchant Swish (formerly Wishlist King)Brands with ambition, needing advanced analytics Swym Wishlist PlusMerchants prioritizing ease of use and customer engagement | ||
| Wishlist Organization | Not explicitly mentioned | Multiple wishlists |
Wishlist Organization Swish (formerly Wishlist King)Not explicitly mentioned Swym Wishlist PlusMultiple wishlists | ||
| Anonymous Wishlists | Not explicitly mentioned | Supports anonymous wishlists |
Anonymous Wishlists Swish (formerly Wishlist King)Not explicitly mentioned Swym Wishlist PlusSupports anonymous wishlists | ||
| Analytics Depth | Advanced analytics | Detailed reports on shopper behavior |
Analytics Depth Swish (formerly Wishlist King)Advanced analytics Swym Wishlist PlusDetailed reports on shopper behavior | ||
Our Verdict
For merchants seeking a hands-on, fully customizable wishlist experience with advanced analytics and deep integration with Klaviyo, GA4, and Meta, Swish (formerly Wishlist King) is the superior choice. Their free setup and customization service are a major selling point. However, if you prioritize ease of use, quick setup, and features like multiple wishlists, customer accounts, and broad sharing options to improve customer engagement and cart abandonment reduction, Swym Wishlist Plus is the better option. The larger number of reviews suggests a more mature product with a wider user base, which can provide more confidence in its reliability.
Common Questions
Which app is easier to set up?
Swym Wishlist Plus emphasizes its ease of setup, claiming you can get started in under 5 minutes. Swish provides a free setup and customization service, which may require some back and forth but could result in a more tailored outcome.
Which app has better analytics?
Swish highlights 'advanced analytics' and wishlist curation. Swym Wishlist Plus offers 'detailed reports on shopper behavior'. While both provide analytics, Swish appears to lean towards more in-depth analysis.
Which app is better for email marketing?
Swish offers integrations with Klaviyo. Swym Wishlist Plus integrates with leading email services and offers email alerts for low-stock, restock, and price drops. Swym appears more focused on triggering emails based on wishlist activity whereas Swish relies on existing Klaviyo setup.
Which app is better for social media sharing?
Swym Wishlist Plus allows customers to share wishlists via email, social media, SMS, or a direct link. Swish does not explicitly mention social media sharing capabilities.
Which app offers customer account integration?
Swym Wishlist Plus includes a Customer Accounts extension for tracking wishlists, recent views, and offers. Swish does not explicitly mention customer account integration.
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