Swish (formerly Wishlist King) vs UpPromote Affiliate Marketingfor Shopify (2026)
Swish (formerly Wishlist King) and UpPromote Affiliate Marketing, while both listed under the 'Customer Loyalty' category on Shopify, cater to fundamentally different aspects of customer engagement and business growth. Swish focuses on enhancing the individual shopper experience by enabling wishlist functionality and providing personalized notifications to drive conversion. It's aimed at improving customer retention by allowing shoppers to easily save and track desired products. UpPromote, on the other hand, is designed to leverage affiliate marketing and referral programs to acquire new customers and increase sales through partnerships. Its strength lies in automating affiliate management, tracking performance, and preventing fraud, making it a robust solution for scaling revenue through external promotion. While both ultimately aim to increase sales, Swish targets existing or potential customers directly through enhanced shopping experience, while UpPromote focuses on expanding reach through partnerships and referrals. Swish also emphasizes a free setup and customization service, suggesting it may be more suitable for merchants who value personalized support and visual integration within their stores.
At a Glance
Swish (formerly Wishlist King)
273 reviews
UpPromote Affiliate Marketing
2,632 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
UpPromote Affiliate Marketing
Complete, easy referral & affiliate program app, trusted by top brands & experts to scale up revenue
Key Features
- Boost partner trust with branded portals, signup pages & affiliate links
- Reward strategically using multiple programs with smart commission rules
- Prevent fraud via IP tracking, blocklists & activity monitoring.
- Grow your network through Marketplace, customer referrals & MLM
- Save admin hours with auto-approvals, discounts & automated PayPal payouts
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Swish (formerly Wishlist King)5/5 UpPromote Affiliate Marketing4.9/5 | ||
| Reviews | 273 | 2632 |
Reviews Swish (formerly Wishlist King)273 UpPromote Affiliate Marketing2632 | ||
| Primary Function | Wishlist & Personalization | Affiliate & Referral Marketing |
Primary Function Swish (formerly Wishlist King)Wishlist & Personalization UpPromote Affiliate MarketingAffiliate & Referral Marketing | ||
| Target Merchant Type | Merchants seeking to improve on-site conversion & customer retention | Merchants aiming to scale growth through external partnerships |
Target Merchant Type Swish (formerly Wishlist King)Merchants seeking to improve on-site conversion & customer retention UpPromote Affiliate MarketingMerchants aiming to scale growth through external partnerships | ||
| Key Integration | Klaviyo, GA4, Meta | PayPal |
Key Integration Swish (formerly Wishlist King)Klaviyo, GA4, Meta UpPromote Affiliate MarketingPayPal | ||
| Ease of Use (Implied) | Potentially easier setup due to free setup & customisation service | Focus on automation suggests ease of management once configured |
Ease of Use (Implied) Swish (formerly Wishlist King)Potentially easier setup due to free setup & customisation service UpPromote Affiliate MarketingFocus on automation suggests ease of management once configured | ||
| Value Proposition | Enhanced shopper experience & personalized notifications | Scalable growth through affiliate partnerships & automated management |
Value Proposition Swish (formerly Wishlist King)Enhanced shopper experience & personalized notifications UpPromote Affiliate MarketingScalable growth through affiliate partnerships & automated management | ||
| Core Customer Loyalty | Encourages repeat purchases and personalized experiences | Rewards loyal affiliates and drives referral-based acquisition |
Core Customer Loyalty Swish (formerly Wishlist King)Encourages repeat purchases and personalized experiences UpPromote Affiliate MarketingRewards loyal affiliates and drives referral-based acquisition | ||
Our Verdict
For merchants primarily focused on improving the on-site shopping experience, enhancing customer retention through personalized engagement, and who value a seamless visual integration, Swish is the more suitable choice. Its free setup and customization service also makes it attractive for merchants who may not have extensive technical expertise. UpPromote is the better option for merchants looking to expand their reach, acquire new customers through affiliate and referral programs, and automate affiliate management. The robust features around fraud prevention and performance tracking are critical for successful affiliate marketing campaigns. If customer loyalty is built on direct personalized experiences, Swish is better. If loyalty is built on rewarding advocates, UpPromote is better.
Common Questions
Which app is easier to set up?
Swish offers a free setup and customization service, suggesting a potentially easier initial setup process compared to UpPromote, especially for users with limited technical expertise.
Which app is better for increasing average order value?
While both apps can contribute to increased sales, Swish, with its wishlist functionality, can directly influence average order value by allowing customers to save and later purchase multiple items they desire.
Which app is more focused on acquiring new customers?
UpPromote is explicitly designed for customer acquisition through affiliate and referral programs, while Swish primarily focuses on converting and retaining existing or potential customers within the store's ecosystem.
How do these apps integrate with marketing platforms?
Swish integrates with Klaviyo, GA4, and Meta for personalized marketing and analytics. UpPromote integrates with PayPal for automated affiliate payouts and offers broader marketplace integration.
Which app is more scalable?
UpPromote, with its focus on affiliate management and automation, is generally more scalable in terms of revenue growth through partnerships, assuming a successful affiliate program implementation.
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