Swish (formerly Wishlist King) vs Vify: Professional Gift Cardsfor Shopify (2026)
Swish (formerly Wishlist King) and Vify: Professional Gift Cards, while both listed under the 'Customer Loyalty' category in the Shopify app store, cater to distinct needs and business strategies. Swish focuses on enhancing the shopping experience and driving sales through a wishlist feature, enabling customers to save items for later purchase and providing merchants with valuable insights into customer preferences. It positions itself as a comprehensive solution for brands seeking to increase customer engagement and conversion rates through personalized experiences. Conversely, Vify: Professional Gift Cards concentrates on providing a robust gift card management system, emphasizing ease of creation, customization, and language localization to expand the user base and generate revenue through gift card sales.
At a Glance
Swish (formerly Wishlist King)
273 reviews
Vify: Professional Gift Cards
104 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Vify: Professional Gift Cards
Vify Gift Cards: The Ultimate GiftCard, Gift Voucher Management & Loyalty Rewards App for Your Store
Key Features
- Easily manage gift card balances with our intuitive balance adjustment feature.
- Enable your customers to choose a custom value for their gift card when purchase
- Gift Code Expired Reminder: Enhance customer engagement and loyalty
- Balance checking page for customer to check the remain balance of gift card.
- Custom email address: custom email sender, BCC email and more
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Swish (formerly Wishlist King)5/5 Vify: Professional Gift Cards4.9/5 | ||
| Reviews | 273 | 104 |
Reviews Swish (formerly Wishlist King)273 Vify: Professional Gift Cards104 | ||
| Core Functionality | Wishlist Management | Gift Card Management |
Core Functionality Swish (formerly Wishlist King)Wishlist Management Vify: Professional Gift CardsGift Card Management | ||
| Key Features | Advanced Analytics, Klaviyo/GA4/Meta Integrations | Customizable Gift Card Values, Gift Code Expired Reminders, Balance Check |
Key Features Swish (formerly Wishlist King)Advanced Analytics, Klaviyo/GA4/Meta Integrations Vify: Professional Gift CardsCustomizable Gift Card Values, Gift Code Expired Reminders, Balance Check | ||
| Target Merchant Type | Brands seeking increased customer engagement and conversion. | Stores aiming to expand user base and drive revenue through gift cards. |
Target Merchant Type Swish (formerly Wishlist King)Brands seeking increased customer engagement and conversion. Vify: Professional Gift CardsStores aiming to expand user base and drive revenue through gift cards. | ||
| Ease of Use (Setup) | Free Setup & Customization Service | Simplified process for creating gift cards |
Ease of Use (Setup) Swish (formerly Wishlist King)Free Setup & Customization Service Vify: Professional Gift CardsSimplified process for creating gift cards | ||
| Value Proposition | Increase sales and customer satisfaction through wishlist features. | Boost revenue and customer loyalty through gift card programs. |
Value Proposition Swish (formerly Wishlist King)Increase sales and customer satisfaction through wishlist features. Vify: Professional Gift CardsBoost revenue and customer loyalty through gift card programs. | ||
Our Verdict
For merchants looking to enhance the shopping experience and gain insights into customer preferences, Swish (formerly Wishlist King) is the clear choice. Its free setup, advanced analytics, and integrations with popular marketing platforms make it a powerful tool for driving conversion. On the other hand, Vify: Professional Gift Cards is ideal for businesses aiming to generate revenue, build customer loyalty and expand their user base by offering customized and localized gift card options. The choice depends entirely on the merchant's primary objective: wishlist-driven engagement or gift card-driven sales.
Common Questions
Which app is easier to integrate into an existing Shopify store?
Swish offers a free setup and customization service, suggesting a smoother integration process. Vify doesn't specifically mention setup ease, but the description implies a simple design process.
Which app provides more marketing-related integrations?
Swish explicitly mentions integrations with Klaviyo, GA4, and Meta, making it the better choice for stores heavily reliant on these platforms.
Which app is better for stores with a global customer base?
Vify boasts the ability to show the gift card interface and send emails in the customer's preferred language based on their location, making it more suitable for international audiences.
Which app is more suitable for building long-term customer loyalty?
Both contribute to loyalty, but through different means. Swish fosters loyalty through personalized experiences and wishlists, while Vify utilizes gift cards and loyalty rewards programs. The best choice depends on the specific loyalty strategy.
If I want to increase my average order value, which app is better?
Swish, by allowing customers to save items they want and then be reminded, might indirectly lead to increased order value. Vify allows customers to set custom gift card amounts, which could also lead to larger transactions, depending on purchasing habits.
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