Swish (formerly Wishlist King) vs Wishlist by Squarefor Shopify (2026)
Swish (formerly Wishlist King) and Wishlist by Square are both highly rated wishlist apps for Shopify merchants in 2026, but they cater to different needs and levels of sophistication. Swish positions itself as a feature-rich, customizable solution for brands with ambition, offering a complete setup and customization service, advanced analytics, and integrations with Klaviyo, GA4, and Meta. It's designed for merchants seeking a comprehensive wishlist solution that integrates deeply with their marketing and analytics stack. Wishlist by Square, on the other hand, emphasizes ease of use and simplicity, offering a one-click wishlist button that works out of the box, even without customer accounts. It focuses on providing essential wishlist functionality and insights without requiring extensive setup or technical expertise. The key difference lies in the level of customization, integration capabilities, and the target audience's technical expertise. Swish targets merchants who want a highly customized wishlist experience with advanced analytics and marketing automation integration, while Wishlist by Square focuses on providing a simple, effective wishlist solution for merchants who prioritize ease of use and quick setup. The significant difference in the number of reviews (273 for Swish vs. 11 for Wishlist by Square) suggests that Swish has a larger user base and potentially a more established track record, although both apps maintain a 5/5 rating.
At a Glance
Swish (formerly Wishlist King)
273 reviews
Wishlist by Square
11 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Swish (formerly Wishlist King)5/5 Wishlist by Square5/5 | ||
| Reviews | 273 | 11 |
Reviews Swish (formerly Wishlist King)273 Wishlist by Square11 | ||
| Customization | Fully Customizable (Free Setup & Customization) | Customizable text, colors, icons, and placement |
Customization Swish (formerly Wishlist King)Fully Customizable (Free Setup & Customization) Wishlist by SquareCustomizable text, colors, icons, and placement | ||
| Integration | Klaviyo, GA4, Meta integrations | Not specified (Implied less robust) |
Integration Swish (formerly Wishlist King)Klaviyo, GA4, Meta integrations Wishlist by SquareNot specified (Implied less robust) | ||
| Analytics | Advanced analytics and wishlist curation | Track saved products, Wishlist value, and shopper interest |
Analytics Swish (formerly Wishlist King)Advanced analytics and wishlist curation Wishlist by SquareTrack saved products, Wishlist value, and shopper interest | ||
| Account Requirement | Requires customer accounts (Implied) | Works without customer accounts |
Account Requirement Swish (formerly Wishlist King)Requires customer accounts (Implied) Wishlist by SquareWorks without customer accounts | ||
| Target Merchant | Ambitious brands seeking feature-rich solution | Merchants prioritizing ease of use and quick setup |
Target Merchant Swish (formerly Wishlist King)Ambitious brands seeking feature-rich solution Wishlist by SquareMerchants prioritizing ease of use and quick setup | ||
| Ease of Use | Slightly more complex due to customization options | Very easy to use, works out of the box |
Ease of Use Swish (formerly Wishlist King)Slightly more complex due to customization options Wishlist by SquareVery easy to use, works out of the box | ||
| Value Proposition | Increased sales and customer satisfaction through personalized notifications and advanced features | Boost sales with a simple wishlist feature, easy to implement |
Value Proposition Swish (formerly Wishlist King)Increased sales and customer satisfaction through personalized notifications and advanced features Wishlist by SquareBoost sales with a simple wishlist feature, easy to implement | ||
Our Verdict
For Shopify merchants needing a highly customizable and integrated wishlist solution with robust analytics and marketing automation, Swish (formerly Wishlist King) is the clear winner. Its free setup and customization service makes it accessible even for merchants with limited technical expertise, while its Klaviyo, GA4, and Meta integrations provide valuable insights and marketing opportunities. However, for merchants who prioritize simplicity, ease of use, and a quick setup process, Wishlist by Square is the better choice. Its ability to function without customer accounts makes it particularly appealing for stores aiming to reduce friction in the shopping experience. Wishlist by Square is a good fit for smaller shops, or shops that prioritize quick setup above advanced marketing integrations.
Common Questions
Which app offers better integration with marketing tools?
Swish (formerly Wishlist King) offers more robust integration with marketing tools, including Klaviyo, GA4, and Meta, allowing for personalized notifications and targeted advertising based on wishlist data.
Which app is easier to set up and use?
Wishlist by Square is generally considered easier to set up and use due to its one-click wishlist button and out-of-the-box functionality. Swish offers more customization options, which may require more setup time and technical knowledge.
Which app is better for stores that don't require customer accounts?
Wishlist by Square works without requiring customer accounts, making it ideal for stores that want to minimize friction in the shopping experience and allow guests to easily save items for later. Swish requires customer accounts to function properly.
Which app offers more comprehensive analytics?
Swish (formerly Wishlist King) offers more comprehensive analytics and wishlist curation features, providing deeper insights into customer preferences and product demand. Wishlist by Square provides basic tracking of saved products and wishlist value.
If I value deep customisation of my store's wishlist experience, which should I choose?
If customisation is a key decision factor for you, Swish (formerly Wishlist King) is more suitable due to it's 'fully customisable' feature.
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