Swish (formerly Wishlist King) vs Wishlist ‑ Wishifyfor Shopify (2026)
Swish (formerly Wishlist King) and Wishlist ‑ Wishify are both highly-rated (5/5) wishlist apps on the Shopify app store in 2026. Swish positions itself as a comprehensive, customizable solution for ambitious brands focused on advanced analytics and personalization. They highlight a free setup and customization service, emphasizing seamless theme integration and robust integrations with Klaviyo, GA4, and Meta. Wishlist ‑ Wishify, on the other hand, emphasizes ease of use and social sharing, targeting merchants who want a simple way for customers to save and share their favorite products, driving traffic through social channels and email reminders. The primary difference lies in the depth of features and target user. Swish appears to be geared towards larger merchants who need advanced analytics and platform integrations to optimize their wishlist functionality. Its free setup suggests a commitment to a more involved, customized experience. Wishlist ‑ Wishify is designed for broader appeal, prioritizing user-friendliness and quick setup, focusing on the core wishlist functionality with social sharing features to drive traffic and recover abandoned carts.
At a Glance
Swish (formerly Wishlist King)
273 reviews
Wishlist ‑ Wishify
212 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Wishlist ‑ Wishify
Allow customers to save favorite products to their Wishlist and view them later anytime.
Key Features
- Unleash the power of Wishlist to increase sales and conversion.
- Easily share Wishlist with friends on Facebook, WhatsApp, Twitter, and more.
- Fully customize Wishlist button, icon, and email reminders
- Automated email reminders to recover lost sales
- Add-to-Cart from Wishlist for faster checkout
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Swish (formerly Wishlist King)5/5 Wishlist ‑ Wishify5/5 | ||
| Reviews | 273 | 212 |
Reviews Swish (formerly Wishlist King)273 Wishlist ‑ Wishify212 | ||
| Target Merchant | Ambitious brands seeking advanced analytics & personalization | Merchants prioritizing ease of use & social sharing |
Target Merchant Swish (formerly Wishlist King)Ambitious brands seeking advanced analytics & personalization Wishlist ‑ WishifyMerchants prioritizing ease of use & social sharing | ||
| Integration Focus | Klaviyo, GA4, Meta | Facebook, WhatsApp, Twitter, Email |
Integration Focus Swish (formerly Wishlist King)Klaviyo, GA4, Meta Wishlist ‑ WishifyFacebook, WhatsApp, Twitter, Email | ||
| Customization | Fully customizable with free setup service | Customize button, icon, and email reminders |
Customization Swish (formerly Wishlist King)Fully customizable with free setup service Wishlist ‑ WishifyCustomize button, icon, and email reminders | ||
| Analytics | Advanced analytics & wishlist curation | Not explicitly mentioned |
Analytics Swish (formerly Wishlist King)Advanced analytics & wishlist curation Wishlist ‑ WishifyNot explicitly mentioned | ||
| Setup | Free setup & customization service | Easy setup |
Setup Swish (formerly Wishlist King)Free setup & customization service Wishlist ‑ WishifyEasy setup | ||
| Value Proposition | Increased sales through personalized notifications and advanced insights | Increased conversions through saving, sharing and faster checkout. |
Value Proposition Swish (formerly Wishlist King)Increased sales through personalized notifications and advanced insights Wishlist ‑ WishifyIncreased conversions through saving, sharing and faster checkout. | ||
Our Verdict
For larger Shopify stores seeking a highly customizable and data-driven wishlist solution with robust integrations for analytics and marketing automation, Swish (formerly Wishlist King) is the superior choice. The free setup and customization service further sweetens the deal for businesses seeking personalized support.
However, for smaller Shopify stores or those prioritizing simplicity and social sharing to drive traffic, Wishlist ‑ Wishify is a more appropriate and user-friendly option. Its focus on core wishlist functionality and easy social sharing capabilities makes it an excellent choice for merchants on a budget or those with limited technical resources.
Common Questions
Which app offers a more hands-on onboarding experience?
Swish (formerly Wishlist King) offers a free setup and customization service, indicating a more hands-on onboarding experience compared to Wishlist ‑ Wishify.
Which app is better for integrating with marketing automation platforms?
Swish (formerly Wishlist King) has direct integrations with Klaviyo, GA4, and Meta, making it a better choice for integrating with marketing automation platforms.
Which app is more focused on driving traffic from social media?
Wishlist ‑ Wishify explicitly highlights social sharing features for Facebook, WhatsApp, and Twitter, indicating a stronger focus on driving traffic from social media.
Which app is easier to set up and use?
Wishlist ‑ Wishify is described as having an 'easy setup', suggesting it is likely easier to set up and use compared to Swish (formerly Wishlist King), which, while offering free setup, implies more complexity.
Does Wishlist ‑ Wishify offer guest wishlist functionality?
Yes, Wishlist ‑ Wishify offers a guest wishlist feature.
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