Swish (formerly Wishlist King) vs XB Wishlistfor Shopify (2026)
Swish (formerly Wishlist King) and XB Wishlist both offer wishlist functionality for Shopify stores, aiming to boost sales and customer engagement. However, they cater to different segments with distinct feature sets and approaches. Swish positions itself as a feature-rich and highly customizable solution aimed at brands with ambitious growth goals, emphasizing advanced analytics and integrations with platforms like Klaviyo, GA4, and Meta. It offers a free setup and customization service. XB Wishlist, on the other hand, focuses on simplicity and ease of use, providing a streamlined wishlist experience with basic customization options and built-in analytics.
At a Glance
Swish (formerly Wishlist King)
273 reviews
XB Wishlist
16 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
XB Wishlist
Boost sales by transforming customer favorites into repeat purchases.
Key Features
- Simple setup and integration with your store.
- Customers can access their wishlist from their account.
- Tailor the wishlist button to your store’s design.
- Customers can save items and share their wishlists.
- Track wishlist activity with built-in analytics.
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Swish (formerly Wishlist King)5/5 XB Wishlist4.9/5 | ||
| Reviews | 273 | 16 |
Reviews Swish (formerly Wishlist King)273 XB Wishlist16 | ||
| Customization | Fully Customizable, Free Setup & Customization Service | Tailor the wishlist button to your store’s design. |
Customization Swish (formerly Wishlist King)Fully Customizable, Free Setup & Customization Service XB WishlistTailor the wishlist button to your store’s design. | ||
| Integrations | Klaviyo, GA4, Meta (Out of the Box) | Not specified |
Integrations Swish (formerly Wishlist King)Klaviyo, GA4, Meta (Out of the Box) XB WishlistNot specified | ||
| Analytics | Advanced Analytics and Wishlist Curation | Built-in analytics. |
Analytics Swish (formerly Wishlist King)Advanced Analytics and Wishlist Curation XB WishlistBuilt-in analytics. | ||
| Target Merchant Type | Brands with ambition | Not specified, implies smaller stores or those prioritizing simplicity |
Target Merchant Type Swish (formerly Wishlist King)Brands with ambition XB WishlistNot specified, implies smaller stores or those prioritizing simplicity | ||
| Ease of Use | Free setup & customisation service implies complexity | Simple setup and integration |
Ease of Use Swish (formerly Wishlist King)Free setup & customisation service implies complexity XB WishlistSimple setup and integration | ||
| Value Proposition | Highly Personalized + Automated Wishlist notifications to increase sales & customer satisfaction | Make purchasing decisions easier; boost store loyalty and conversions |
Value Proposition Swish (formerly Wishlist King)Highly Personalized + Automated Wishlist notifications to increase sales & customer satisfaction XB WishlistMake purchasing decisions easier; boost store loyalty and conversions | ||
Our Verdict
For larger Shopify stores seeking advanced features, deep analytics, and extensive customization options, Swish (formerly Wishlist King) is the superior choice. Its integration with marketing platforms like Klaviyo, GA4, and Meta allows for highly personalized campaigns and a more comprehensive understanding of customer behavior. The free setup and customization service can be a significant advantage for stores lacking in-house technical expertise. For smaller stores or those prioritizing simplicity and ease of use, XB Wishlist is a more suitable option. Its streamlined design and basic analytics provide a functional wishlist experience without the complexity of Swish.
Common Questions
Which app offers more robust analytics?
Swish (formerly Wishlist King) offers "advanced analytics and wishlist curation," suggesting a more detailed and insightful analytics package compared to XB Wishlist's "built-in analytics."
Which app is easier to set up?
XB Wishlist is likely easier to set up due to its emphasis on "simple setup and integration," while Swish (formerly Wishlist King), while offering a free setup service, implies a potentially more complex initial configuration due to its extensive customization options.
Which app integrates with Klaviyo?
Swish (formerly Wishlist King) integrates with Klaviyo out of the box, while XB Wishlist does not mention Klaviyo integration.
Which app is better for large stores with high traffic?
Swish (formerly Wishlist King), with its focus on scalability and advanced features, is likely better suited for large stores with high traffic, allowing for more targeted marketing and personalized customer experiences.
Which app offers more extensive customization options?
Swish (formerly Wishlist King) offers "fully customizable" features and a free setup & customization service. XB Wishlist only mentions tailoring the wishlist button to your store's design, which indicates limited customization compared to Swish.
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