Swish (formerly Wishlist King) vs Zestard ‑ Easy Donationfor Shopify (2026)

Swish (formerly Wishlist King) and Zestard ‑ Easy Donation both fall under the 'Customer Loyalty' category on Shopify, but they address drastically different aspects of customer engagement. Swish focuses on enhancing the shopping experience by allowing customers to save desired items and receive personalized notifications, ultimately aiming to increase sales conversion. Its core strength lies in its wishlist functionality, theme integration, and integrations with marketing platforms like Klaviyo and Meta. It targets merchants looking to increase sales through improved customer journey tracking and personalized engagement. Zestard ‑ Easy Donation, on the other hand, focuses on enabling merchants to facilitate charitable giving on their store. It allows customers to donate to chosen NGOs and charities, integrating donation options throughout the shopping experience. Its strengths are in its support for multiple causes, customizable donation options (fixed amounts, percentage of sales, etc.), and reporting features. It is particularly well-suited for religious institutions, nonprofits, NGOs, and businesses that want to incorporate charitable giving into their business model, thereby appealing to socially conscious consumers.

Swish (formerly Wishlist King) and Zestard ‑ Easy Donation both fall under the 'Customer Loyalty' category on Shopify, but they address drastically different aspects of customer engagement. Swish focuses on enhancing the shopping experience by allowing customers to save desired items and receive personalized notifications, ultimately aiming to increase sales conversion. Its core strength lies in its wishlist functionality, theme integration, and integrations with marketing platforms like Klaviyo and Meta. It targets merchants looking to increase sales through improved customer journey tracking and personalized engagement. Zestard ‑ Easy Donation, on the other hand, focuses on enabling merchants to facilitate charitable giving on their store. It allows customers to donate to chosen NGOs and charities, integrating donation options throughout the shopping experience. Its strengths are in its support for multiple causes, customizable donation options (fixed amounts, percentage of sales, etc.), and reporting features. It is particularly well-suited for religious institutions, nonprofits, NGOs, and businesses that want to incorporate charitable giving into their business model, thereby appealing to socially conscious consumers.