Swym Wishlist Plus vs Trustoo Pop ups, Email Popupsfor Shopify (2026)
Swym Wishlist Plus and Trustoo Pop ups, Email Popups are both Shopify apps in the Marketing and Email Marketing categories, but they target fundamentally different needs for e-commerce merchants in 2026. Swym Wishlist Plus focuses on enhancing the customer experience by providing wishlist functionality. It enables shoppers to save products, track price drops, and share their desired items, with a particular emphasis on integrating wishlist data within customer accounts and across various marketing channels. Trustoo Pop ups, Email Popups (SendWILL) focuses on email list growth and automated email marketing. Swym Wishlist Plus aims at boosting sales by reducing cart abandonment and encouraging return visits via wishlists and related personalized notifications. It integrates directly with the Shopify theme and focuses on enhancing the shopping journey from within the product catalog. Trustoo Pop ups, Email Popups, on the other hand, is geared towards acquiring customers and nurturing them through email campaigns and automations. It helps businesses build email lists with pop-ups and then drive revenue through targeted emails and automated flows, emphasizing lead generation and email marketing conversion funnels.
At a Glance
Swym Wishlist Plus
1,400 reviews
Trustoo Pop ups, Email Popups
7,110 reviews
Detailed Overview
Swym Wishlist Plus
Boost sales with an easy-to-set-up Wishlist for all customer touchpoints. Top integrations included.
Key Features
- Seamlessly integrates with your Shopify theme. Get going in less than 5 mins.
- NEW personalized customer accounts to track wishlists, recent views, offers etc.
- Send email alerts for low-stock, restock and price drops of wishlisted items.
- Share wishlists via email, social media, SMS, or a direct link.
- Reduce cart abandonment by enabling shoppers to save products for later.
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Swym Wishlist Plus4.8/5 Trustoo Pop ups, Email Popups5/5 | ||
| Reviews | 1400 | 7110 |
Reviews Swym Wishlist Plus1400 Trustoo Pop ups, Email Popups7110 | ||
| Core Functionality | Wishlist Management | Email Marketing & Pop-ups |
Core Functionality Swym Wishlist PlusWishlist Management Trustoo Pop ups, Email PopupsEmail Marketing & Pop-ups | ||
| Key Features | Personalized customer accounts, Price drop alerts, Social Sharing | Drag-and-drop email editor, Automated email flows, Spin-the-wheel popups |
Key Features Swym Wishlist PlusPersonalized customer accounts, Price drop alerts, Social Sharing Trustoo Pop ups, Email PopupsDrag-and-drop email editor, Automated email flows, Spin-the-wheel popups | ||
| Target Merchant | Merchants seeking to improve customer retention and reduce cart abandonment | Merchants focusing on email list growth, automated marketing, and driving sales through email |
Target Merchant Swym Wishlist PlusMerchants seeking to improve customer retention and reduce cart abandonment Trustoo Pop ups, Email PopupsMerchants focusing on email list growth, automated marketing, and driving sales through email | ||
| Ease of Use | Seamless Shopify theme integration, quick setup (5 mins) | Easy setup, no coding required |
Ease of Use Swym Wishlist PlusSeamless Shopify theme integration, quick setup (5 mins) Trustoo Pop ups, Email PopupsEasy setup, no coding required | ||
| Value Proposition | Increased sales via improved customer experience and wishlist-driven marketing | Increased sales and revenue growth via email marketing automation and lead generation |
Value Proposition Swym Wishlist PlusIncreased sales via improved customer experience and wishlist-driven marketing Trustoo Pop ups, Email PopupsIncreased sales and revenue growth via email marketing automation and lead generation | ||
| Customer Engagement | Encourages saving & sharing of products, leading to more return visits | Captures leads and engages customers with personalized email campaigns & promotions |
Customer Engagement Swym Wishlist PlusEncourages saving & sharing of products, leading to more return visits Trustoo Pop ups, Email PopupsCaptures leads and engages customers with personalized email campaigns & promotions | ||
Our Verdict
For merchants prioritizing improved on-site user experience, reduced cart abandonment, and wishlist-driven marketing, Swym Wishlist Plus is the better option. Its focus on enhancing customer accounts and providing wishlist functionality makes it ideal for retaining customers and boosting sales through personalized offers and alerts. However, if the primary goal is to grow an email list, automate email marketing campaigns, and drive sales through targeted emails and pop-ups, then Trustoo Pop ups, Email Popups (SendWILL) is the superior choice. Trustoo's emphasis on lead generation and email marketing automation makes it well-suited for businesses looking to build their customer base and nurture leads.
Common Questions
Which app is better for reducing cart abandonment?
Swym Wishlist Plus is specifically designed to reduce cart abandonment by allowing shoppers to save products for later purchase. While Trustoo Pop ups, Email Popups can assist in cart recovery via email, Swym directly addresses the root cause by giving shoppers a convenient way to manage their desired items.
Which app is easier to set up?
Both apps claim to be easy to set up. Swym Wishlist Plus touts a '5-minute' setup, and Trustoo Pop ups, Email Popups emphasizes 'no coding required.' Actual setup time may vary based on the merchant's technical expertise and Shopify store configuration.
Which app is more focused on customer retention?
Swym Wishlist Plus is more focused on customer retention. Its core functionality revolves around providing a personalized experience through wishlists, which encourages customers to return to the store and purchase their saved items. Trustoo Pop ups, Email Popups primarily focuses on acquiring new customers and re-engaging existing ones through email marketing.
Can I use both apps together?
Yes, theoretically you can. However, consider if the features overlap. If you're already using another email marketing platform, using Trustoo might be redundant. Swym integrates better with existing email marketing services like Klaviyo, where Trustoo also competes with them.
Which app is better for merchants just starting out?
It depends on the merchant's priorities. For merchants who have very few customers and limited brand awareness, Trustoo Pop ups, Email Popups may be more useful in driving customer acquisition. If the merchant is already established with some customers who visit often but do not convert as well, Swym Wishlist Plus may be better at turning those browsers into buyers.
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