Trustoo Pop ups, Email Popups vs Yotpo: Product Reviews Appfor Shopify (2026)
Trustoo Pop ups, Email Popups (SendWILL) and Yotpo: Product Reviews App, while both falling under the 'Store Design' category, cater to distinct aspects of e-commerce growth. SendWILL focuses on email list building and marketing automation through pop-ups, email campaigns, and automated flows, aiming to drive sales via direct marketing. It positions itself as an all-in-one platform for e-commerce growth through email. Yotpo, on the other hand, prioritizes building trust and social proof by collecting and displaying product reviews and ratings. Its objective is to enhance conversion rates by showcasing customer experiences and credibility.
At a Glance
Trustoo Pop ups, Email Popups
7,110 reviews
Yotpo: Product Reviews App
4,529 reviews
Detailed Overview
Trustoo Pop ups, Email Popups
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Key Features
- Grow email list: popups, sign up forms, exit intent, spin the wheel, contact us
- Create email campaigns with drag-and-drop editor and professional templates.
- Automate welcome emails, cart recovery, discount alerts, and customer win-back.
- Customize email templates and popup designs to perfectly match your brand style.
- Drive sales with popup discount. Works with Klaviyo, Mailchimp, SMSBump, Privy.
Yotpo: Product Reviews App
Collect and display product reviews and ratings to showcase social proof and build trust.
Key Features
- Collect product & site reviews on auto-pilot with email templates & SMS requests
- Display eye-catching reviews and use Smart Filters to build trust
- Stand out in search with Google Seller Ratings and Google Shoppable Ads
- Add beautiful, customizable review widgets (carousels, AI summaries, & more)
- Easily sync reviews to and from other platforms (TikTok, Walmart, & more)
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Trustoo Pop ups, Email Popups5/5 Yotpo: Product Reviews App4.8/5 | ||
| Reviews | 7110 | 4529 |
Reviews Trustoo Pop ups, Email Popups7110 Yotpo: Product Reviews App4529 | ||
| Primary Focus | Email Marketing & Automation | Product Reviews & Social Proof |
Primary Focus Trustoo Pop ups, Email PopupsEmail Marketing & Automation Yotpo: Product Reviews AppProduct Reviews & Social Proof | ||
| Key Features | Pop-ups, Email Campaigns, Automation | Review Collection, Display, Syndication |
Key Features Trustoo Pop ups, Email PopupsPop-ups, Email Campaigns, Automation Yotpo: Product Reviews AppReview Collection, Display, Syndication | ||
| Target Merchant | Merchants needing comprehensive email marketing. | Merchants focused on building social trust & improving product discoverability. |
Target Merchant Trustoo Pop ups, Email PopupsMerchants needing comprehensive email marketing. Yotpo: Product Reviews AppMerchants focused on building social trust & improving product discoverability. | ||
| Ease of Use | Easy setup, no coding required | Easy to sync reviews to and from other platforms |
Ease of Use Trustoo Pop ups, Email PopupsEasy setup, no coding required Yotpo: Product Reviews AppEasy to sync reviews to and from other platforms | ||
| Value Proposition | Grow email list & automate marketing | Increase conversion rates through social proof |
Value Proposition Trustoo Pop ups, Email PopupsGrow email list & automate marketing Yotpo: Product Reviews AppIncrease conversion rates through social proof | ||
| Integrations | Klaviyo, Mailchimp, SMSBump, Privy | SMS, Email, and Loyalty (Yotpo Suite); TikTok, Walmart |
Integrations Trustoo Pop ups, Email PopupsKlaviyo, Mailchimp, SMSBump, Privy Yotpo: Product Reviews AppSMS, Email, and Loyalty (Yotpo Suite); TikTok, Walmart | ||
Our Verdict
For merchants primarily focused on actively engaging with customers through email marketing, building an email list, and automating marketing workflows, Trustoo Pop ups, Email Popups (SendWILL) is the better choice. Its all-in-one platform provides the tools needed for pop-ups, email campaigns, and automated flows. However, if the primary objective is to establish trust, showcase social proof, and leverage customer reviews to increase conversions, then Yotpo: Product Reviews App is the superior option. Its focus on collecting, displaying, and syndicating reviews across various platforms makes it ideal for merchants aiming to enhance their brand reputation and product discoverability.
Common Questions
Which app is better for increasing email subscribers?
Trustoo Pop ups, Email Popups (SendWILL) is better for increasing email subscribers due to its focus on pop-ups, sign-up forms, and spin-the-wheel features.
Which app is better for showcasing customer reviews?
Yotpo: Product Reviews App is the clear winner for showcasing customer reviews with its customizable widgets, carousels, and AI summaries.
Which app is easier to integrate with existing marketing tools?
Both apps offer integrations. SendWILL lists integrations with Klaviyo, Mailchimp, SMSBump and Privy. Yotpo mentions integrations with their own suite (SMS, Email, Loyalty) and platforms like TikTok and Walmart. The 'easier' depends on your existing setup.
Which app provides a higher return on investment (ROI) for a new Shopify store?
It depends on the specific needs of the store. SendWILL is better for those actively growing an email list and automating their marketing. Yotpo is better for creating social proof and increasing conversions through product reviews.
Do both apps offer customization options?
Yes, both apps offer customization. SendWILL allows you to customize email templates and popup designs to match your brand, while Yotpo offers customizable review widgets.
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