Trustoo Pop ups, Email Popups (now using the SendWILL brand, likely due to an acquisition or rebranding by Ecomsend) and Zoorix Sticky Add To Cart Bar address very different needs for Shopify merchants in 2026. SendWILL focuses on comprehensive email marketing and list building using pop-ups, automation, and a drag-and-drop editor. It's positioned as an all-in-one solution for capturing leads and nurturing them into customers through email campaigns. Zoorix, on the other hand, is laser-focused on optimizing the checkout process by providing a persistent 'add to cart' button and streamlining the path to checkout, aiming to reduce cart abandonment and boost immediate sales. SendWILL targets merchants looking to build and engage with their email list, implement automated email marketing flows, and customize their brand experience through pop-ups and email templates. Its integrations with major email marketing platforms suggest it can complement or replace existing email marketing strategies. Zoorix caters to merchants seeking a quick and easy way to improve conversion rates by making the 'add to cart' and checkout process more accessible and efficient, especially on mobile devices. The emphasis on multi-currency and multi-language support suggests a focus on international e-commerce.
7,110 reviews
214 reviews
SendWILL (Ecomsend): grow your list with popups, send email campaigns & automate sales on autopilot.
Sell more with Fast Checkout, Always Visible Sticky Bar & Sticky Add To Cart button
| Rating | 5/5 | 5/5 |
Rating Trustoo Pop ups, Email Popups5/5 Zoorix Sticky Add To Cart Bar5/5 | ||
| Reviews | 7110 | 214 |
Reviews Trustoo Pop ups, Email Popups7110 Zoorix Sticky Add To Cart Bar214 | ||
| Primary Function | Email Marketing & List Building | Checkout Optimization |
Primary Function Trustoo Pop ups, Email PopupsEmail Marketing & List Building Zoorix Sticky Add To Cart BarCheckout Optimization | ||
| Key Features | Pop-ups, Drag-and-drop email editor, Automated email flows | Sticky Add To Cart Bar, Fast Checkout, Mobile Optimization |
Key Features Trustoo Pop ups, Email PopupsPop-ups, Drag-and-drop email editor, Automated email flows Zoorix Sticky Add To Cart BarSticky Add To Cart Bar, Fast Checkout, Mobile Optimization | ||
| Target Merchant | Merchants prioritizing email marketing and customer nurturing | Merchants seeking immediate conversion rate improvement and reduced cart abandonment |
Target Merchant Trustoo Pop ups, Email PopupsMerchants prioritizing email marketing and customer nurturing Zoorix Sticky Add To Cart BarMerchants seeking immediate conversion rate improvement and reduced cart abandonment | ||
| Ease of Use | Easy setup, no coding | Store-specific customizations |
Ease of Use Trustoo Pop ups, Email PopupsEasy setup, no coding Zoorix Sticky Add To Cart BarStore-specific customizations | ||
| Value Proposition | Comprehensive email marketing solution | Simplified checkout process for increased sales |
Value Proposition Trustoo Pop ups, Email PopupsComprehensive email marketing solution Zoorix Sticky Add To Cart BarSimplified checkout process for increased sales | ||
| Pricing Model | Not specified, likely subscription-based | Not specified, likely subscription-based |
Pricing Model Trustoo Pop ups, Email PopupsNot specified, likely subscription-based Zoorix Sticky Add To Cart BarNot specified, likely subscription-based | ||
| Integration | Klaviyo, Mailchimp, SMSBump, Privy | Dawn and Online store 2.0 |
Integration Trustoo Pop ups, Email PopupsKlaviyo, Mailchimp, SMSBump, Privy Zoorix Sticky Add To Cart BarDawn and Online store 2.0 | ||
If a merchant's priority is building an email list, nurturing leads, and automating email marketing campaigns, SendWILL (Trustoo Pop ups, Email Popups) is the clear choice. Its all-in-one platform offers comprehensive tools for email marketing and list growth. However, for merchants already satisfied with their email marketing solution but struggling with cart abandonment or seeking a quick conversion rate boost, Zoorix Sticky Add To Cart Bar is the better option. Its focus on simplifying the checkout process can lead to immediate gains in sales.
Consider the stage of the business. Newer businesses might benefit more from SendWILL's comprehensive list building, while established businesses focusing on optimizing existing traffic might see a better ROI with Zoorix. Ultimately, the best app depends on the specific goals and challenges of the individual Shopify store.
Both claim to be easy to use, but SendWILL offers more comprehensive features which might require more learning. Zoorix has a simpler, more focused functionality which can be easier for beginners to implement.
Yes, these apps address different areas of the customer journey and can be used concurrently. SendWILL focuses on pre-purchase email capture and nurturing, while Zoorix optimizes the immediate purchase process.
SendWILL integrates with popular email marketing platforms like Klaviyo and Mailchimp, suggesting it can work alongside or potentially replace them, depending on your needs. Migrating completely would depend on your comfort level and SendWILL's capabilities compared to your existing platform's.
While Zoorix emphasizes mobile optimization, the sticky add to cart bar is also functional on desktop, improving the overall shopping experience regardless of device.
SendWILL, with its focus on building a valuable email list and automating customer communication, likely has greater long-term potential for building customer relationships and driving repeat purchases compared to the more transactional focus of Zoorix.
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