TryOnify: Try Before You Buy and WeGetFinancing Messaging both aim to improve conversion rates for Shopify merchants by addressing payment concerns, but they tackle the problem with fundamentally different approaches. TryOnify offers a 'Try Now, Pay Later' model, allowing customers to test products before being charged, aiming to reduce cart abandonment caused by purchase anxiety. The app emphasizes a sustainable and customer-friendly approach to deferred payments, distinguishing itself from potentially predatory microlending options. Its strength lies in providing a risk-free shopping experience. WeGetFinancing Messaging, on the other hand, focuses on providing customers with instant access to credit from multiple lenders directly on the product page. Its core functionality is to display potential monthly payments based on a customer's credit range, aiming to increase click-through rates, average order value, and conversion rates by making financing options readily available. It leverages a network of lenders to cater to a broad spectrum of credit profiles. The key differentiator lies in the payment model: TryOnify offers a product trial period, while WeGetFinancing focuses on enabling immediate financing through lenders. TryOnify's target audience are merchants selling products where a trial period adds significant value and reduces purchase hesitancy. WeGetFinancing is tailored for merchants selling higher-priced items or products where financing is a common consideration for customers. While both apps share the 'Payments' category on Shopify, they cater to distinct customer needs and merchant goals.
4 reviews
1 reviews
Provide customers with a free trial shopping experience in minutes.
Convert more sales with INSTANT credit from multiple lenders
| Rating | 5/5 | 5/5 |
Rating TryOnify: Try Before You Buy5/5 WeGetFinancing Messaging5/5 | ||
| Reviews | 4 | 1 |
Reviews TryOnify: Try Before You Buy4 WeGetFinancing Messaging1 | ||
| Payment Model | Try Now, Pay Later (Free Trial) | Instant Credit from Multiple Lenders |
Payment Model TryOnify: Try Before You BuyTry Now, Pay Later (Free Trial) WeGetFinancing MessagingInstant Credit from Multiple Lenders | ||
| Key Benefit | Reduced cart abandonment due to purchase anxiety | Increased conversion rates through accessible financing |
Key Benefit TryOnify: Try Before You BuyReduced cart abandonment due to purchase anxiety WeGetFinancing MessagingIncreased conversion rates through accessible financing | ||
| Target Merchant | Products benefiting from trial periods; Sustainable and customer-focused businesses | Higher-priced items; Merchants seeking to offer comprehensive financing options |
Target Merchant TryOnify: Try Before You BuyProducts benefiting from trial periods; Sustainable and customer-focused businesses WeGetFinancing MessagingHigher-priced items; Merchants seeking to offer comprehensive financing options | ||
| Setup Complexity | Quick & Easy | Requires signing up on WeGetFinancing website |
Setup Complexity TryOnify: Try Before You BuyQuick & Easy WeGetFinancing MessagingRequires signing up on WeGetFinancing website | ||
| Value Proposition | Increased sales through risk-free trial period | Increased sales by providing instant financing options |
Value Proposition TryOnify: Try Before You BuyIncreased sales through risk-free trial period WeGetFinancing MessagingIncreased sales by providing instant financing options | ||
| Credit Check | Credit card authorization for trial period (no immediate credit check) | Full credit spectrum of lenders, implying credit checks for financing |
Credit Check TryOnify: Try Before You BuyCredit card authorization for trial period (no immediate credit check) WeGetFinancing MessagingFull credit spectrum of lenders, implying credit checks for financing | ||
The choice between TryOnify and WeGetFinancing depends heavily on the merchant's specific products and target audience. If you sell products where a trial period significantly reduces purchase uncertainty, such as clothing, beauty products, or subscription boxes, TryOnify is the better choice. Its focus on a risk-free trial and a more sustainable payment model will resonate with customers looking for a low-pressure shopping experience.
However, if you sell higher-priced items like furniture, electronics, or appliances, where financing is often a key factor in the purchasing decision, WeGetFinancing Messaging is likely more beneficial. By providing instant access to credit options and displaying potential monthly payments, you can remove a significant barrier to purchase for many customers. While the limited number of reviews for both apps necessitates further investigation and validation, the core value proposition of each is clear. WeGetFinancing is better suited for instantly qualifying shoppers who require financing, while TryOnify is ideal for converting shoppers unsure about the purchase, regardless of budget.
Based on the descriptions, TryOnify appears to offer a quicker and easier setup directly within Shopify. WeGetFinancing requires a separate sign-up process on their website before utilizing the app.
Both apps aim to reduce cart abandonment, but through different mechanisms. TryOnify directly addresses purchase anxiety by offering a free trial, eliminating immediate financial risk. WeGetFinancing tackles affordability concerns by providing instant access to financing options.
WeGetFinancing is more likely to increase average order value by enabling customers to afford more expensive items through financing. TryOnify's primary focus is on conversion rate, not necessarily increasing the value of each individual order.
The provided data doesn't explicitly state pricing for either app. Further investigation would be needed to determine which app has a more transparent pricing structure.
TryOnify positions itself as an alternative to predatory microlending, suggesting a more ethical approach to deferred payments. WeGetFinancing's reliance on multiple lenders means merchants should carefully vet the lending practices of the partners included in their network to ensure alignment with their brand values.
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