Upstack: Site Intelligence vs Zigpoll Customer Surveysfor Shopify (2026)
Upstack: Site Intelligence and Zigpoll Customer Surveys both aim to improve Shopify merchants' businesses, but through vastly different approaches. Upstack focuses on enhancing data quality and attribution for advertising, particularly on platforms like Meta and TikTok. It addresses issues like iOS 14 restrictions and incomplete click IDs by implementing server-side tracking and advanced matching. In contrast, Zigpoll centers around gathering direct customer feedback through surveys delivered at various points in the customer journey, from pre-purchase to post-purchase, and even abandoned checkout recovery. It emphasizes ease of use, customization, and AI-powered analytics to extract actionable insights from zero-party data.
At a Glance
Upstack: Site Intelligence
32 reviews
Zigpoll Customer Surveys
417 reviews
Detailed Overview
Upstack: Site Intelligence
Enhance your server side data quality, fix attribution issues and multi-channel attribution reports.
Key Features
- Upstack Pixel: Supports Facebook, Instagram, TikTok, Google, Klaviyo, and More
- Advanced Analytics: All Events - Purchase, Add to Cart, Begin Checkout on Pixels
- Klaviyo Server-Side Pixel Integration: More Abandonment Flow Segments & ROI
- Unlimited Facebook, Meta Pixels, & TikTok Pixels: Unlimited Conversion Tracking
- Fast No-Code Setup: Pixel & Conversion Tracking Elevates Your Campaigns
Zigpoll Customer Surveys
Post-purchase, pre-purchase, NPS, on-site, email and sms surveys. Tap insights with AI analytics.
Key Features
- Advanced post-purchase surveys that get quality responses. No coding required.
- Customize and translate every detail. Localize for multiple languages.
- Abandoned checkout campaigns. Uncover common pain points and recover carts.
- Connect survey responses to your Shopify customer and order dashboards.
- Compatible with Shopify's Order Status and Thank You Page Checkout Extensions
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Upstack: Site Intelligence5/5 Zigpoll Customer Surveys5/5 | ||
| Reviews | 32 | 417 |
Reviews Upstack: Site Intelligence32 Zigpoll Customer Surveys417 | ||
| Core Function | Ad Attribution & Server-Side Tracking | Customer Surveys & Feedback Analysis |
Core Function Upstack: Site IntelligenceAd Attribution & Server-Side Tracking Zigpoll Customer SurveysCustomer Surveys & Feedback Analysis | ||
| Target Platform | Meta, TikTok, Google Ads | Shopify Store (On-site, Email, SMS) |
Target Platform Upstack: Site IntelligenceMeta, TikTok, Google Ads Zigpoll Customer SurveysShopify Store (On-site, Email, SMS) | ||
| Data Source | Click IDs, Session Data, Conversion API | Customer Responses to Surveys |
Data Source Upstack: Site IntelligenceClick IDs, Session Data, Conversion API Zigpoll Customer SurveysCustomer Responses to Surveys | ||
| Key Benefit | Improved Ad ROAS & CPAs | Optimized Business Roadmap & Conversion Rates |
Key Benefit Upstack: Site IntelligenceImproved Ad ROAS & CPAs Zigpoll Customer SurveysOptimized Business Roadmap & Conversion Rates | ||
| Technical Skill Required | Low (No-Code Setup) | Low (No-Code Setup) |
Technical Skill Required Upstack: Site IntelligenceLow (No-Code Setup) Zigpoll Customer SurveysLow (No-Code Setup) | ||
| Primary Value Proposition | Fix attribution issues and improve ad performance. | Gather customer insights to enhance business decisions. |
Primary Value Proposition Upstack: Site IntelligenceFix attribution issues and improve ad performance. Zigpoll Customer SurveysGather customer insights to enhance business decisions. | ||
Our Verdict
Upstack is ideal for merchants heavily reliant on paid advertising, particularly on Meta and TikTok, who are struggling with attribution issues and want to bypass iOS 14 restrictions. It streamlines conversion tracking and aims to boost ad performance through more accurate data. Zigpoll, on the other hand, is better suited for merchants seeking direct customer feedback to understand pain points, improve the customer experience, and optimize their product offerings or marketing strategies. While both contribute to overall business improvement, their focus and methodologies are distinct.
Common Questions
Which app helps me understand why customers are abandoning their carts?
Zigpoll includes abandoned checkout campaigns to uncover common pain points, offering insights into why customers leave before completing their purchase. Upstack doesn't directly address abandoned carts.
Which app is easier to set up?
Both apps advertise a fast, no-code setup, suggesting similar ease of use. However, the complexity of configuring server-side tracking in Upstack might make it slightly more challenging than creating and deploying surveys in Zigpoll for some users.
Does Upstack help with customer surveys like Zigpoll?
No, Upstack focuses on tracking and attribution of ad conversions. It does not provide functionality for creating or distributing customer surveys.
Does Zigpoll improve my Meta ad performance?
Indirectly, yes. By understanding customer preferences and pain points through surveys, you can refine your targeting and messaging in Meta ads, potentially leading to better performance. However, Zigpoll doesn't directly integrate with or optimize ad platforms like Upstack does.
Which app is better for a brand new Shopify store with no marketing spend?
Zigpoll is likely more beneficial for a brand new store. Gathering customer feedback early on can help shape product development, messaging, and overall customer experience. Upstack's focus on ad attribution is more relevant once a store is actively investing in paid advertising.
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