VIM: Variant Image Module vs Whatmore Shoppable Videos+Reelfor Shopify (2026)
VIM: Variant Image Module focuses on enhancing the presentation of product variants through visually appealing galleries, sliders, or grids, offering a clean, no-code setup. Its strength lies in providing a seamless experience for showcasing multiple images per variant, improving the shopping experience for products with variations in color, size, or other attributes. The target audience is merchants selling products with multiple variants who want a simple way to display these variations clearly. Whatmore Shoppable Videos+Reel, on the other hand, centers on leveraging the power of video, particularly short-form video content like Instagram Reels and TikToks, to drive engagement and conversions. It automates the process of importing, tagging, and displaying videos, creating a shoppable video experience on product, home, and collection pages. This app targets merchants looking to capitalize on video marketing trends and create interactive shopping experiences. The core difference lies in the media type: VIM focuses on static images to illustrate variants, while Whatmore leverages dynamic video content. VIM is positioned as an easy-to-use variant image manager, prioritizing simplicity and visual clarity for products with variations. Whatmore, in contrast, offers a more comprehensive multimedia approach, focusing on integration with social media platforms and delivering an interactive video shopping experience. The apps share the 'Images and media' category on Shopify, but they approach it from fundamentally different angles.
At a Glance
VIM: Variant Image Module
16 reviews
Whatmore Shoppable Videos+Reel
327 reviews
Detailed Overview
VIM: Variant Image Module
Easily show multiple images per variant. Uplift store with customizable product variant gallery.
Key Features
- Quickly setup product variants with a dedicated gallery, slider or grid.
- Assign an image to MULTIPLE variant options, say Color and Size
- Easily integrate with ANY theme: minimal, no-code setup required.
- Choose from various gallery layouts and styles that match your store's design.
- Variant galleries look great and function smoothly on all devices.
Whatmore Shoppable Videos+Reel
Add shoppable videos, reels, stories, carousels, sections, gallery & video sliders to boost sales.
Key Features
- Add autoplay video carousels, product popups, and interactive landing pages
- Auto-sync Instagram Reels and TikTok videos daily with zero manual effort
- Products are automatically tagged on videos using AI with smart matching
- Capture high-intent shoppers and send Meta Pixels for retargeting campaigns
- Zero impact on page speed, lightweight video components built for fast load time
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating VIM: Variant Image Module4.6/5 Whatmore Shoppable Videos+Reel5/5 | ||
| Reviews | 16 | 327 |
Reviews VIM: Variant Image Module16 Whatmore Shoppable Videos+Reel327 | ||
| Media Focus | Variant Images | Shoppable Videos (Reels, TikToks) |
Media Focus VIM: Variant Image ModuleVariant Images Whatmore Shoppable Videos+ReelShoppable Videos (Reels, TikToks) | ||
| Theme Integration | Compatible with ANY theme | Integrates with Product, Home & Collection Pages |
Theme Integration VIM: Variant Image ModuleCompatible with ANY theme Whatmore Shoppable Videos+ReelIntegrates with Product, Home & Collection Pages | ||
| Setup Complexity | Minimal, No-code | Automated with AI-powered tagging |
Setup Complexity VIM: Variant Image ModuleMinimal, No-code Whatmore Shoppable Videos+ReelAutomated with AI-powered tagging | ||
| Primary Benefit | Improved Variant Presentation | Increased Engagement & Conversions via Video |
Primary Benefit VIM: Variant Image ModuleImproved Variant Presentation Whatmore Shoppable Videos+ReelIncreased Engagement & Conversions via Video | ||
| Target Merchant Type | Stores with many product variants | Stores leveraging social video marketing |
Target Merchant Type VIM: Variant Image ModuleStores with many product variants Whatmore Shoppable Videos+ReelStores leveraging social video marketing | ||
| Value Proposition | Clear and concise variant showcase | Interactive and engaging video experience |
Value Proposition VIM: Variant Image ModuleClear and concise variant showcase Whatmore Shoppable Videos+ReelInteractive and engaging video experience | ||
Our Verdict
For merchants primarily concerned with showcasing different variations of their products through high-quality images, especially where variations are numerous and visually distinct, VIM: Variant Image Module is the superior choice. Its ease of use and focus on clarity make it ideal for improving the shopping experience for variant-rich products. However, if the primary goal is to leverage the power of video marketing, particularly integrating social media content like Reels and TikToks, and to create a more engaging and interactive shopping journey, Whatmore Shoppable Videos+Reel is the more suitable option.
Given Whatmore's higher rating and significantly larger number of reviews, it seems to resonate more strongly with Shopify merchants overall. However, VIM's specific focus on variant presentation might be more beneficial for certain niche product categories, offering a more tailored solution when variant presentation is paramount.
Common Questions
Can I use both VIM and Whatmore on the same Shopify store?
While technically possible, using both apps simultaneously might lead to a cluttered product page. Consider whether you need both detailed variant images AND shoppable videos or if one better aligns with your marketing strategy.
Does VIM support video content for variants?
Based on the provided information, VIM primarily focuses on static images for variants. It does not explicitly state support for video content.
How much coding knowledge is required for using Whatmore?
Whatmore is designed for minimal manual effort, featuring auto-syncing and AI-powered product tagging, suggesting very little coding is required.
Is VIM compatible with all Shopify themes?
The app description explicitly states that VIM is compatible with any Shopify theme and requires no-code setup, indicating broad compatibility.
Does Whatmore impact the page loading speed of my store?
The app description mentions "Zero impact on page speed, lightweight video components built for fast load time", suggesting that Whatmore is optimized to minimize any negative effect on store performance.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store