How to Convert Product Page Viewers into Paying Customers

Every visitor who browses your products and leaves without adding to cart is a missed opportunity, often lost to distraction or hesitation. Manually identifying and reaching out to these 'window shoppers' is a time-consuming, nearly impossible task, leading to significant lost revenue from high-intent but unconverted traffic.

This Shopify Flow automation proactively addresses browse abandonment by triggering when a 'Customer left online store without making a purchase' and the abandonment type is BROWSE. It intelligently waits, checks for subsequent activity, ensures stock, and filters out recently emailed customers before sending a targeted 'marketing email' to bring them back.

• You have high website traffic but notice many visitors don't add items to their cart.
• Your products often require a second thought or gentle reminder to convert browsers.
• You want to leverage existing product interest without immediate purchase commitment.

1. 1

   Initiate the workflow with the 'Customer left online store without making a purchase' trigger.

2. 2

   Add a condition to filter for 'Abandonment abandonment type is equal to BROWSE.'

3. 3

   Insert a 'Wait' step for 2 hours.

4. 4

   Follow with conditions ensuring the customer hasn't further engaged, hasn't received another abandonment email in 14 days, and that viewed products are 'in stock.'

5. 5

   Conclude with the 'Send marketing email' action, crafting a personalized re-engagement message.

What's the difference between browse and cart abandonment?

Browse abandonment occurs when a customer views product pages but never adds anything to their cart. Cart abandonment happens when items are added to the cart, but the purchase isn't completed.

What kind of content should I include in a browse abandonment email?

Focus on reminding them of the specific products they viewed, perhaps suggesting related items, showcasing positive reviews, or offering a soft call to action to continue browsing. Avoid immediate discounts.

Why is a 2-hour wait period recommended for this automation?

The 2-hour wait allows customers time to potentially return to your site on their own or to avoid immediately contacting someone who was just briefly distracted. It ensures the email feels less intrusive and more helpful.

How does this Flow prevent customers from being spammed with multiple emails?

The 'Customer hasn't received another abandonment email in the last 14 days' condition is crucial. It ensures that customers who've recently been contacted for any type of abandonment won't receive another email too soon.

• Shopify Flow

  Native Shopify automation builder.

• Klaviyo

  Email and SMS lifecycle automation.

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