Automate Repeat Customer Tagging for Smarter Segmentation

Manually sifting through order histories to identify repeat customers is a time-consuming, error-prone process that pulls staff away from strategic work. This lack of clear segmentation leads to generic marketing, missed loyalty opportunities, and an inability to prioritize high-value customers, directly impacting customer lifetime value and marketing ROI.

Shopify Flow automates this critical task by triggering when an 'Order created'. A subsequent 'Check order count' condition instantly verifies if the customer has placed more than one order. If true, Flow executes an 'Add customer tags' action, instantly marking them as a 'Repeat Customer' without any manual effort.

• To segment your audience for exclusive loyalty offers or early access to products.
• To personalize email marketing by removing 'first-time buyer' messaging for returning shoppers.
• To quickly identify and prioritize high-value customers for your customer service team.

1. 1

   Set the trigger to 'Order created'.

2. 2

   Add a condition: 'Order' -> 'Customer' -> 'Orders count' is 'greater than' '1'.

3. 3

   Add an action: 'Customer' -> 'Add customer tags', then type 'Repeat Customer' (or your preferred tag).

Why is tagging repeat customers so important for my business?

Tagging repeat customers allows you to easily segment your audience for highly targeted marketing, exclusive loyalty programs, and improved customer service experiences tailored to their buying history, significantly boosting their lifetime value.

Can I use this tag for marketing campaigns outside of Shopify?

Yes, absolutely! Integrate your Shopify customer tags with popular email marketing platforms like Klaviyo or Omnisend to send personalized campaigns, offer targeted discounts, or even create lookalike audiences for ad retargeting.

What if I want to tag customers after their third or fifth order instead?

You can easily adjust the 'Check order count' condition. Simply change the number from '1' to '2' for third-time buyers, '4' for fifth-time buyers, and so on, to create tiered loyalty segments based on purchase frequency.

Does this Flow account for refunded orders?

The 'Orders count' condition typically counts all placed orders, regardless of refund status. For more nuanced loyalty tracking, you might consider conditions that specifically check for 'Paid' order statuses or incorporate a separate flow for order cancellations.

• Klaviyo

  Email and SMS lifecycle automation.

• Omnisend

  Multi-channel email and SMS recovery automation.

• Tag & Prioritize High-Value Orders Automatically with Flow

  Automatically identify and tag orders above a custom threshold, enabling your team to prioritize high-revenue customers for expedited processing and support.

• How to Automatically Tag Orders Using a Discount Code

  Automatically segment your orders by applying a 'Discounted' tag whenever a customer uses a promotional code, simplifying reporting and future marketing efforts.

• Automate Order Tagging by Specific Product or SKU

  Instantly tag orders containing a specific product or product type, empowering faster fulfillment, targeted support, and precise marketing segmentation.