Build Affiliate Onboarding Welcome Kit

Create a complete onboarding welcome kit for new affiliates who join my Shopify store’s program.

Brand Information:

  Brand name: [BRAND_NAME]
  Brand mission / tagline: [MISSION]
  Target customer: [TARGET_AUDIENCE]
  Tone of voice: [PROFESSIONAL / CASUAL / PLAYFUL / LUXURY]
  Brand colors (hex codes): [COLORS]
  Core value propositions: [VALUE_PROPS]
  Key product USP: [USP]
  Best-selling product to start promoting: [HERO_PRODUCT]


Affiliate Program Details:

  Affiliate portal URL: [PORTAL_URL]
  Commission structure: [RATE]% on [PRODUCT_SCOPE]
  Cookie duration: [DAYS] days
  Payout schedule: [SCHEDULE]
  Minimum payout amount: [MINIMUM]
  Key contact for affiliate questions: [CONTACT_EMAIL]


Component 1 - Welcome Email (sent immediately after approval):

  Subject line options (2-3 variants)
  Warm welcome paragraph that reflects brand tone
  5 quick-start action steps numbered clearly
  Link to portal with login instructions
  First promotion suggestion (hero product and why it converts)
  Contact information and response time expectation


Component 2 - Quick-Start Reference Card (1 page, scannable):

  How to find and copy your unique affiliate link (step by step)
  Top 3 ways to share the link (blog, social bio, email newsletter)
  When and how you get paid
  3 things you must not do (paid brand search ads, false claims, non-disclosed promotion)
  FTC disclosure wording to copy and paste


Component 3 - Promotional Assets Inventory:

  Available banner sizes and where to download them
  Approved product photo library link
  Pre-approved marketing copy and key messages (ready to paste)
  Discount code format for their audience: [CODE_FORMAT]
  Social media caption templates for Instagram, TikTok, and YouTube
  Hashtag recommendations


Component 4 - Brand Usage Guidelines (affiliate-friendly version):

  Approved ways to describe the brand and products
  Prohibited claims and language (health claims, competitor comparisons, etc.)
  How to properly disclose affiliate relationships on each platform
  Logo usage: approved files and size minimums


Component 5 - 90-Day Success Roadmap:

  Days 1-7: Setup, first share, first click target
  Days 8-30: Goal is first sale, recommended content formats, what works in this niche
  Days 31-60: Scale what is working, request product samples for review content
  Days 61-90: Review tier upgrade eligibility, apply for co-marketing partnership


Component 6 - Caption and Email Templates for Affiliates:

  Instagram caption template with product call-to-action
  TikTok hook and script template for a short review video
  Email newsletter mention template (200 words, plugs into any newsletter format)
  Dedicated product review email template for email list affiliates


Write all components in full. Make the kit clear, practical, and motivating so new affiliates take action in the first 48 hours.