Launch an Affiliate Marketing Program

Help me plan and launch an affiliate marketing program for my Shopify store.

Business Context:

  Store niche: [STORE_NICHE]
  Average order value: [AOV]
  Current monthly revenue: [MONTHLY_REVENUE]
  Target affiliate count in first 3 months: [TARGET_COUNT]
  Monthly budget for affiliate payouts: [BUDGET]


Program Foundation:

  Define program goals (brand awareness vs direct revenue vs both)
  Recommend ideal commission rate for my niche (percentage vs flat fee)
  Cookie duration recommendation (7, 30, 60, or 90 days) and the reasoning
  Compare top 3 Shopify affiliate apps for my use case with pros and cons
  Outline required program terms and conditions


Affiliate Recruitment Strategy:

  Where to find affiliates in my niche (forums, communities, social platforms)
  Ideal affiliate profile (content creators vs deal sites vs coupon sites vs niche bloggers)
  Initial outreach messaging and program positioning
  What promotional assets to provide (banners, copy, product images, discount codes)


Technical Setup Checklist:

  App installation and configuration steps
  Setting up tracking and attribution correctly
  Creating the affiliate sign-up landing page
  Integrating with email platform for affiliate communications
  How to test affiliate links before public launch


90-Day Launch Roadmap:

  Week 1-2: Technical setup and internal testing
  Week 3-4: Recruit first 10-20 affiliates
  Month 2: Launch, monitor, and gather feedback
  Month 3: Optimize commission structure and scale recruitment


KPIs to Track:

  Affiliate-driven revenue and percentage of store total
  Number of active vs registered affiliates
  Average revenue per affiliate per month
  New customer acquisition rate via affiliates
  Cost per acquisition compared to paid channels


Provide a step-by-step launch plan tailored to my store niche and specific goals, with specific app recommendations.