Write Affiliate Recruitment Email Sequence

Write a 5-email recruitment sequence to bring new affiliates into my Shopify affiliate program.

Program Details:

  Brand name: [BRAND_NAME]
  Product category: [PRODUCT_CATEGORY]
  Commission rate: [COMMISSION_RATE]%
  Cookie duration: [COOKIE_DAYS] days
  Average order value: [AOV]
  Affiliate sign-up URL: [PROGRAM_URL]
  Key product USP: [USP]


Target Affiliate Profile:

  Primary type: [AFFILIATE_TYPE_1] (e.g., lifestyle bloggers, beauty YouTubers, fitness influencers)
  Secondary type: [AFFILIATE_TYPE_2]
  Audience size range: [MIN_FOLLOWERS] to [MAX_FOLLOWERS]


Email 1 - Cold Outreach (Day 1):

  3 subject line variants
  Brief personalized opener referencing their specific content or audience
  2-3 sentence brand introduction
  Commission rate, AOV-based earning potential, cookie duration highlight
  Single low-friction CTA (view program page)
  Maximum 150 words


Email 2 - Follow-Up with Value (Day 5):

  RE: subject line referencing Email 1
  Acknowledge they may have missed the first message
  Add a specific social proof data point (e.g., average affiliate earns [AMOUNT] per month)
  Include an offer for a free product sample or discount
  Link to program details and sign-up


Email 3 - Case Study / Social Proof (Day 12):

  Share a brief affiliate success story with specific numbers
  Address the top 2-3 objections (too much work, low commission, unfamiliar brand)
  Create soft urgency (limited affiliate spots or exclusive welcome bonus)


Email 4 - Final Ask (Day 20):

  Clear last-chance framing
  Full benefit summary in 5 bullet points
  Remove all friction: offer to answer questions directly
  Alternative CTA for people not yet ready (follow on social)


Email 5 - Re-engagement (Day 45, for non-responders):

  Different angle entirely: lead with their audience benefit, not your brand
  Tie in a seasonal promotion or new product launch hook
  Fresh subject line with no reference to prior emails


Tone: [PROFESSIONAL / CASUAL / FRIENDLY]
Brand Voice Notes: [VOICE_NOTES]

Write all 5 emails in full with subject line variants. Keep each email concise and human, avoiding templates that feel automated or generic.