Build Customer Lifecycle Automation

Create customer lifecycle automation flows for my Shopify store:

Lifecycle Stages & Automations:


  New Subscriber (no purchase yet):
    
      Day 0: Welcome email + 10% off first order
      Day 2: Brand story + best sellers showcase
      Day 5: Social proof + customer reviews
      Day 7: Reminder: “Your 10% off expires in 3 days!”
      Day 10: Last chance email with urgency
    
  
  First-Time Buyer:
    
      Immediately: Order confirmation + what to expect
      Day 1: “Thank you” from founder (personal touch)
      Day 7 (post-delivery): How-to/care guide for purchased product
      Day 14: Request a review
      Day 21: Cross-sell related products
    
  
  Repeat Customer (2-3 orders):
    
      After 2nd order: “You’re on your way to VIP status!”
      Exclusive early access to new products
      Birthday email with special gift
      Referral program invitation
    
  
  VIP Customer (4+ orders or $500+ spend):
    
      VIP welcome: exclusive perks announcement
      Quarterly VIP-only promotions
      New product previews before public launch
      Handwritten note on next order (fulfillment tag)
    
  
  At-Risk Customer (no order in 60+ days):
    
      Day 60: “We miss you” + personalized recommendations
      Day 75: Win-back offer (15% off)
      Day 90: Stronger offer (25% off + free shipping)
      Day 120: Final attempt or archive
    
  
  Lapsed Customer (no order in 180+ days):
    
      Reactivation campaign with “what’s new” highlights
      Survey: “What would bring you back?”
      Sunset: move to low-frequency email list
    
  


For each stage provide:

  Shopify Flow trigger and conditions
  Customer tags to apply
  Email subject lines and key messaging
  Timing between touchpoints