Google Analytics 4 Setup for Shopify

Provide a complete Google Analytics 4 (GA4) setup and configuration guide for my Shopify store with enhanced ecommerce tracking.

Store Details:

  Store URL: [YOUR_STORE_URL]
  Current analytics setup: [CURRENT_SETUP, e.g., none, Universal Analytics only, basic GA4]
  GA4 Measurement ID: [GA4_MEASUREMENT_ID, e.g., G-XXXXXXXXXX]
  Google Tag Manager container: [GTM_CONTAINER_ID, e.g., GTM-XXXXXXX or “not using GTM”]
  Shopify plan: [SHOPIFY_PLAN, e.g., Basic, Shopify, Advanced, Plus]


Setup Steps Required:


  GA4 Property Configuration:
    
      Recommended property settings for ecommerce stores
      Data retention settings (set to maximum 14 months)
      Enable Google Signals for cross-device tracking
      Configure data stream settings and enhanced measurement options
      Set the correct time zone and currency to match Shopify settings
    
  
  Shopify Integration Method:
    
      If using native Shopify integration: exact steps in Online Store > Preferences
      If using Google Tag Manager: provide the complete container configuration
      Checkout and purchase event tracking setup specific to [SHOPIFY_PLAN]
      Handling of post-purchase and thank-you page tracking
    
  
  Enhanced Ecommerce Events to Configure:
    
      view_item, view_item_list, select_item
      add_to_cart, remove_from_cart, view_cart
      begin_checkout, add_shipping_info, add_payment_info
      purchase (with transaction_id, value, tax, shipping, items array)
      refund event tracking setup
    
  
  Custom Dimensions and Metrics:
    
      Customer type (new vs returning)
      Product vendor, product type, and collection
      Discount code used, cart value tier
      Recommended user properties for customer segmentation
    
  
  Conversion Setup:
    
      Mark purchase as a key event (conversion)
      Set up additional conversions: add_to_cart, begin_checkout, sign_up, newsletter subscription
      Configure conversion value settings for each event
    
  
  Data Quality Checklist:
    
      Internal traffic filter setup (list your office IP ranges)
      Referral exclusion list (payment gateways: paypal.com, shopify.com, etc.)
      Cross-domain tracking if applicable to [ADDITIONAL_DOMAINS]
      Debug mode setup for validation using GA4 DebugView
    
  
  Reporting Setup:
    
      Custom explorations for ecommerce funnel analysis
      Recommended audience segments to create
      Linking to Google Ads, Search Console, and Merchant Center
      Setting up custom channel groupings if needed
    
  


Provide the complete configuration as a numbered checklist with exact navigation paths in both Shopify admin and Google Analytics admin panels.