Plan Influencer Outreach Campaign

Help me create an influencer outreach campaign for my Shopify store:

Influencer Identification:

  Target: [micro-influencers (5K-50K followers) / macro (50K-500K)]
  Niche: [YOUR NICHE - e.g., sustainable fashion, fitness, beauty]
  Platforms: Instagram, TikTok, YouTube
  Requirements: engaged audience, authentic content, relevant to my products


Outreach Template (DM/Email):
Subject: “Collab with [Store Name]? 🎁”
“Hi [Name], I love your content about [specific post/topic]! I’m [Your Name] from [Store]. We make [product description] and I think your audience would love them. Would you be interested in trying our [Product] and sharing your honest thoughts? I’d love to send you [offer]. Let me know! — [Name]”

Compensation Options:

  Free product only (for nano/micro influencers)
  Product + flat fee ($[X] per post)
  Product + affiliate commission ([X]% per sale)
  Product + discount code for their audience


Content Brief Template:

  Product to feature: [Product name + link]
  Key messages: [3 talking points]
  Hashtags: #[brand] #[campaign] #ad #gifted
  Content type: [Reel/Story/Post/Unboxing/Review]
  Deadline: [Date]
  Do’s and Don’ts list


Tracking:

  Unique discount code per influencer
  UTM links for each influencer
  Track: impressions, clicks, conversions, revenue
  Calculate ROI per influencer


Provide a spreadsheet template for tracking all influencer partnerships.