Set Up Redirect Manager

Help me set up and manage URL redirects in my Shopify store:

Audit current 404 errors:

  Check Google Search Console for crawl errors
  Identify deleted product pages still getting traffic
  Find broken internal links
  List changed URL handles


Create redirect plan for:

  Deleted products → redirect to parent collection or similar product
  Renamed collections → old URL to new URL
  Old blog URLs → current blog post URLs
  Common typos → correct URLs
  Campaign landing pages → relevant permanent pages after campaign ends


Implementation:

  Use Shopify Admin > Online Store > Navigation > URL Redirects
  Format: /old-path → /new-path (301 permanent redirect)
  Bulk redirect CSV format for large migrations


Best practices:

  Never redirect to another redirect (no chains)
  Don’t redirect to irrelevant pages
  Monitor redirect performance monthly
  Remove redirects for pages that no longer get traffic (after 1 year)


Generate the redirect list in CSV format ready for Shopify import.