Analyze Revenue by Channel

Analyze revenue across all my Shopify sales channels:

Channels to Analyze:

  Online Store (direct website)
  Shopify POS (if applicable)
  Shop App
  Instagram Shopping
  Facebook Shop
  Google Shopping
  Amazon / other marketplaces (if connected)
  Wholesale / B2B channel
  Buy Button (embedded on external sites)


Per Channel Metrics:

  Total revenue and % of total
  Number of orders
  Average order value
  Conversion rate
  Customer acquisition cost (if ad spend known)
  Profit margin after channel fees
  Growth rate vs previous period


Cross-Channel Analysis:

  Which channels are growing fastest?
  Which channels have highest AOV?
  Which channels drive highest customer lifetime value?
  Channel overlap: do customers buy across multiple channels?
  Revenue concentration risk (what if top channel drops 50%?)


ShopifyQL Queries:
Provide ready-to-use ShopifyQL queries for:

  Revenue by channel for any date range
  Order count by channel by month
  AOV trends by channel


Recommendations:

  Channels to invest more in (high ROI)
  Channels to reduce spend on (low ROI)
  New channels to consider adding
  Channel-specific optimization tips